Professional Documents
Culture Documents
1. Opening.
2. Middle.
3. Close.
Script
Opening.
• YOU NEED TO SET A HOOK,
• The hook is specifically
supposed to determine what is
the problem or unmet need
you’re solving.
Script
1. Opening.
• You need to do something different than everybody else.
• Separate yourself from the masses of people.
S AME
2
Story Similes. Analogies Metaphors Examples
Stories (quick, relevant, small)
My product does for familes what a Mechanical ventilator does for cornovirus patients
Script
2.Middle
• There are six questions that you should
answers in these two minutes,
– What is your product or service
– Who is your market
– How will you make money
– Who is behind the company.
– Who are your competitors.
– What is your competitive advantage.
Script
3. Close.
• This is the point where you ask for the
appointment or their business card, whatever
it is you are looking for.
Prepare your Script
• Opening.
– Create a story (small, relevent with real statistical
information)
– Create an example.
• Middle
• Close.