Creative

Brief

Salsa Andhita Octavia - 1806181520

Company Background

PIXY is a cosmetic brand produced by PT

Mandom Indonesia Tbk which is part of the
Mandom Corporation of Japan. All PIXY
products are made with the latest quality and
technology standardization from Japan and
have been certified Halal by LPPOM MUI.
 Target Audience
Female 17 - 60 years old. where the audience should be belonging
to Class A - B. who wants their face looks smooth, dewy, and also
can cover flaws on the face such as black spots and acne scars very
well.
 NEW CAMPAIGN TO
INCREASE BRAND

Advertising AWARENESS

Objective
The new packaging of pixy cosmetics
invites consumers to remember Pixy
products with a more attractive and
modern packaging appearance.
Consumer
Message

NOT ALL LOCAL BRAND HAVE THE BAD

QUALITY,

cause Pixy cosmetics has been educate the consumer that

PIXY products are adjust to needs of Asian women skin
tone, including Indonesia. The makeup style and design
of PIXY products are inspired by Tokyo's latest makeup
and fashion styles, but doesn’t make the consumer skin
tone face contrast.
 KEY CONSUMER BENEFIT

PROVIDES COMFORT AFFORDABLE PRICES

with the safe compotition Pretty doesn't must expensive

FACE LOOKS SMOOTH & GLOW ASIAN WOMEN SKIN TONE

cover flaws on the face such as black doesn’t make the consumer skin tone
spots and acne scars very well. face contrast.
Competitor
Brand
MIZZU
Mizzu Glam Rock Aqua Foundation.

EMINA
Emina Bare With Me Mineral BB Cushion

WARDAH
Wardah Instaperfect Mineral BB Cushion.
Advertising Tone
Trust worthy
Beauty
Affordable
Modern
Innovative
 Mandatory
Element
Pixy Logo
Real Product Image
Attention Taglines,
Prices, and Benefit,
Availability,
Company store.