Business Idea #1:“Social media marketing”

Social media marketing is a form of internet marketing that involves creating and sharing
content on social media networks in order to achieve a company’s marketing and branding
goals. Social media marketing includes activities like posting text and image updates, videos,
and other content that drives audience engagement.

Hence, the idea is to potentially offer our services to various businesses managing their
social media accounts.Because,great marketing on social media can bring remarkable
success to businesses, creating devoted brand advocates and even driving leads and sales.

Feasibility Analysis
A feasibility analysis is a process that checks whether an idea is viable to be transformed
into reality. The idea’s feasibility analysis is conducted on 4 criteria, which are:

1. Product/Market feasibility
The desirability of the service is high, as most of the business owners aren’t sure of
which social media tool to use to engage customers. And the demand for this service
is high as well, because customers are more likely to become consumers of brands
with an established social media presence.

2. Industry/Market feasibility
In terms of industry feasibility, due to advent of globalization, the threat from new
entrants is high, as well as, competitive rivalry. The bargaining power of buyer and
the threat from substitute is moderate. Hence, with respect to the ‘low cost’
strategy, the industry would be compatible with the strategy.

3. Organizational feasibility
The idea can be carried forward by renting out a small office space and working
through personal computers. The recruitment process is simple as the people of 20 th
century are familiar with computers and hence can pick up on desired skills quickly
with the help of training.

4. Financial feasibility
The idea is easy to implement as the idea require no big investment to be made at
initial stage.

Assessment
The Social Media Marketing Consulting Company is one of the many workable online
business opportunities which is financial feasible that will provide a hand to many types of
organizations in utilizing development and research and marketing promotions and
marketing efficiency.
 Business Idea #2:“Janitorial Services”
Janitors perform a variety of cleaning and maintenance duties in a home or office. The idea
is to offer various kinds of house chores related services to clients, as life in cities keeps
getting busy day by day; people tend to pay less attention at their home and spend lots of
time at their workplace. For this reason, it has got difficult to maintain a balance between
the house chores and working life. With this in mind, the idea is to offers services that
provide janitors who will assist them in managing their household or office.

Feasibility Analysis
A feasibility analysis is a process that checks whether an idea is viable to be transformed
into reality. The idea’s feasibility analysis is conducted on 4 criteria, which are:

1. Product/Market feasibility
The demand of the service high, as people want clean homes, clean office spaces,
and they often don't have the time or resources to make it happen themselves. The
desirability of this service is also high because everyone wants to keep their home or
offices more productive and comfortable.

2. Industry/Market feasibility
In terms of industry feasibility, the competition rivalry as well as threat of substitute
is low. The bargaining power of supplier and customer is moderate. The threat of
new entrance is high. Hence, with respect to the ‘market penetration’ strategy, the
industry would be compatible with the strategy.

3. Organizational feasibility
The idea can be carried forward by hiring 10-20 trained and skilled janitors who
provide services to clients as it will involve proper documentation.

5. Financial feasibility
The idea seems financially uncertain as the company will keep its share for offering
its service, which will cause the client to pay more money than unusual. However,
this industry is one of the fastest growing service and emerging business in Sialkot
but meeting consumer demand as per timing, location and budget can be tedious.

Assessment
The janitorial service idea in cleaning service industry is an excellent choice for starting
business, as these services are in high demand financial and has a potential to expand in
Sialkot city.
 Business Idea #3:“Rental Consultant& Services”
The Rental Consultant & Services is a business idea that aims to provide renting house
services for tenants in Sialkot city. Where, the owner of the residential house would have to
register themselves to get a bi-annual membership facility by paying a certain amount of
fee.

Feasibility Analysis
A feasibility analysis is a process that checks whether an idea is viable to be transformed
into reality. The idea’s feasibility analysis is conducted on 4 criteria, which are:

1. Product/Market feasibility
The desirability of the service is linked with tenant’s expectation (location, wear &
tear, maintenance). And the demand for this service is high, because shelter is a
basic necessity

2. Industry/Market feasibility
In terms of industry feasibility, the threat from new entrants is low due to high start-
up capital, and competitive rivalry is high as zameen.com and olx.com.pk offer the
same service to large customer base and have established themselves into the
market. While, the bargaining power of buyer& supplieris moderate and the threat
from substitute is highly moderate. Thus, with respect to the ‘focus’ strategy, the
industry and strategy isn’t compatible.

3. Organizational feasibility
The idea can be carried forward by hiring 2-3 highly qualified and skilled applicant as
it will involve proper documentation, for which renting out an office space and each
one owning a desk space & computer would be compulsory.

4. Financial feasibility
The idea is challenging to implement as the idea require website and app
development and an office space at a commercial area with extensive advertisement
to create awareness among the people of Sialkot at initial stage.

Assessment
The rental consultant & service company is one of the challenging idea to carry forward as it
does not seem financial feasible.
 Business Idea’s Assessment
IDEA #1 IDEA #2 IDEA #3
Product / Market o Not Feasible o Not Feasible o Not Feasible
Feasibility o Unsure o Unsure  Unsure
 Feasible  Feasible o Feasible

Industry / Market o Not Feasible o Not Feasible o Not Feasible

Feasibility  Unsure o Unsure  Unsure
o Feasible  Feasible o Feasible

Organizational o Not Feasible o Not Feasible o Not Feasible

Feasibility o Unsure  Unsure o Unsure
 Feasible o Feasible  Feasible

Financial Feasibility o Not Feasible o Not Feasible  Not Feasible

o Unsure  Unsure o Unsure
 Feasible o Feasible o Feasible

Overall Assessment o Not Feasible o Not Feasible o Not Feasible

o Unsure  Unsure  Unsure
 Feasible o Feasible o Feasible

To conclude, idea #1, which is “Social media Marketing” seems the most feasible idea in all
aspect to implement as it is easy to implement because the required skill are learnt & no
start-up capital as such is needed. Moreover, it is highly demanded irrespective of the
competition within the market.