Potential Specific Qs for this role

● How would you grow the airline/ oil and gas industry for Crises Control?
● How would you use linkedin for marketing to generate new leads?

1. Building relationships is key for generating new leads on Linkedin.

Connect with relevant people in the industry to broaden your network of
potential leads. Identify things in common and potential problems those
people might face and that your product could solve. Do not try to sell
your product immediately. Try to build a relationship first, then
smoothly proceed to offering them valuable information that could be of
potential interest to them. Present your product.
2. Aim to be the number one information provider in your niche/sector.
Stay up to date with the latest technology updates, events or what is
happening around the world. In time of crisis like this one, COVID-19, it
is the best time to get your product out there and let people know how
crucial it is when these kind of events occur. Show how your products
helps people. Share relevant articles from your niche from experts.
3. Invest time in making your home-page as informative and user friendly
as possible. Video content is extremely beneficial for any business and
captures people attention.
4. Optimize the profile- make it SEO friendly, so that it is easily found by
search engines; update the ‘documents’ section with case studies and
relevant papers that potential leads would find interesting;
5. Respond to people, comment on posts, solve real-time problems. It
helps you get noticed on Linkedin and makes you trustworthy

● What do you think of our existing social media?

I found that Twitter generates the most likes and shares from all platform.
Moreover, it has the most likes and engagement compared to Facebook
and Linkedin. Being an instant message app, posting regularly and
engaging with relavant content is key for being noticed in such a ‘storm’ of
messages. I would personally make more use of hashtags, more research
of relevant hashtags and incorporate that into the strategy. Can also use
Twitter for conversation

Optimize the Facebook page by adding all the relevant information. For
Facebook, I would incorporate the ‘Download App’ button; keep content
informative and inspirational; Ask questions to engage with the audience;
 make use of Facebook Ads to generate brand awareness or page likes or
promote your product. Share articles from relevant sources;

Have you Thought of using Instagram as well? You can use Hubspot’s
Strategy. Post about how your product made a difference to your
customers, how it helped them, reviews, relevant quotes and inspirational
messages from your industry;

Preparation

1. Know The Company. Use the below info to answer..

‘Why do you want to work at this company ?’ You need 5
reasons

● Why do you like the industry this company is in? Why would you want to
work in this industry?

I have always been interested in technology and innovation, I believe it is one

of the best industries to work in for a number of reason. One of the most
important, for me, is the fact that the work involved is meaningful to other
people and to society. I like knowing that the work I do makes a difference
and has a specific purpose. And that is exactly what technology does. It aims
to make people’s life easier, better and simpler.

● Review the Company website

● Be able to explain what the company does in ONE sentence

Provides and equips organisations with a reliable platform to communicate

with employers, stakeholders and response teams during crisis situations, in
order to facilitate the resilience processes and return to normal operations as
fast and efficient as possible. More adjectives

● Why do you like the company? (Big, small, start-up, company culture,
the people you would be working for, any awards they have won, an
inspiring founder)

One of the main reasons I would like to work for your company is the fact that
you are a fast growing and inspiring start-up company. Working in a big
company has its benefits, no doubt. However, being involved in a start up
outakes them. First of all, when you are working with a small team, you have
the opportunity to be exposed to more projects from the very start and take
on more responsibilities than in a big company, which in the end makes you
grow faster and gain valuable knowledge in a shorter time. Secondly, when
you work in a start-up, you feel that your efforts are valued and rewarded,
which increases your job satisfaction and desire to learn more and strive to
perform to your full potential.
Moreover, by reviewing the website and a number of customer reviews, I
understood that your work has such a huge impact on businesses, especially
to SME, as you’re offering a reliable, easy to use communication platform,
with a fast implementation process, at a very competitive price.

● Why do you like their product or service?

As I mentioned before, one of the things that motivates me in the workplace

is knowing that I make a positive impact on people’s lives. Crisis situations
are natural to happen and most of them cannot be avoided. But having a
solution that facilitates the resilience process is crucial for a company and
could save them large sums of money and customers. It helps people. It offers
a simple and effective solutions that can make a difference.

● What are their company values? Do you like them?

Continuous learning- from customers reviews, I learnt that they base their
product development on feedback from customers. I believe this is extremely
important, because, in the end, any product should satisfy customers needs.
If a business continuously shapes its development on this feedback, it has
higher changes of succeeding in this competitive industry.
Quality and Simplicity- provides high quality services, a simple to use design
and implementation feature; continuous support to customers;
“The only thing harder than planning for an emergency is explaining why you didn't when
THAT DAY comes"- business mission statement;- shows that they like to thik ahead

● Who are their main customers? Anyone you know, who is impressive/
inspires you?

By reviewing your website, I learnt that your product helps companies from a
variety of sectors, including Air cargo, Transport, healthcare, financial
services, government, schools or property. I was pleased to find out that you
have offered your services to companies like Total, Toyota or Genesis. I find
them all to be strong and reliable brands, with a reputation of delivering high
quality services to their customers. The fact that these companies chose your
product speaks for itself. It makes me understand that your product offering
is top class.

● Do they have any awards?

Corporate Excellence Awards 2020, Computing Cloud Excellence Awards

2019, Computing Cloud Excellence Awards 2019, Computing Cloud Excellence
Awards 2018, CIR Awards 2017, CIR Awards 2016

● Review their Facebook/Instagram/ Twitter/ Linkedin/ Blog. What type of

content are they pushing out? How many followers do they have?
What do you like about their content? What kind of interaction do they
have on their social media? Which channel is the most popular, and why
do you think this?

Mostly relevant information and company updates, awards they received etc.
Facebook: 117
Linkedin: 178
Twitter: 1050

● Review the company on Google/Trust Pilot/FeeFoo/FB Reviews. What

are their customers saying about them? Do they have good reviews?

Crisis control had excellent reviews on all platforms. Customers mostly

appreciate the fact that is very easy to use and set up compared to its
competitor, offering continuous support and good value for money, especially
for SMEs.

● Can you find out who their competition is? How do they compare?

Some competitors I found are: Pager Duty, Freshservice, Engage EHS Sofware
or VictorOps.

Better pricing for SME, offers them opportunity to use the platform even if
their budget is lower than in a big corporation; monthly subscription options

Get to know the Interviewer

● What different jobs and companies have they had prior?

He was the cofounder of a shisha café in London. Following that, he has
worked as an analyst in the finance sector. Before founding Crisis Control, his
previous roles involved working as a Dept COO and Services director for the
company Transputec, that offers IT services and solutions for leading
organisations around the globe.

● What Uni and course did they do?

He pursued a degree in Business, Mathematics and Statistics at the London

School of Economics and Political Sciences.

● Is there anything about the interviewer that would make you want to
work at the company?

Entrepreneurial spirit; he began his career by cofounding a coffee shop and

few year later, he founded this company that makes a huge difference for
companies In handling crisis situations.

2. Know The Job Spec Use the below information to

prepare your answer to ‘Why will you be good/ do you want
this job?’ You need 5 reasons…
● Be able to explain what the job is doing in one sentence (Shows you
can explain and summarise, shows you have read and digested the
spec not just memorised parrot fashion)

The job consists of working with all digital tools and channels in order to
generate business growth and increase the visibility of the brand, create new
and innovative ways to engage with the audience and develop the product
offering, as well as evaluating and analysing existing data in order to further
improve the product and customer experience.

● If there is anything that you do not understand, make a note of it and

make sure to ask a question about it during the interview. (shows great
organisation, planning and prep skills!)

1 Working with all digital tools to help build proficiency and maximise
the visibility of the brand and value proposition, to current and
potential customers within target use cases . Could you clarify this?
What channels am I going to be using to maximise the visibility of
the brand? I understand that social media and content marketing are
going to be involved. What about PPC, SEO, for example.
2 Providing high-quality qualification demos of the platform to assist in
winning and retaining customers – Can you please explain further?
 3 Diving into usage behaviour with existing client portfolios and
Analysing customer data to improve customer experience- Does this
involve working with Google Analytics?

● What skills and experience do you have on the job spec?

Content marketing , dealing with customer reviews, usage behaviour, Google

Analytics, brainstoriming

1. 2:1 degree or above -1:1

2. Passion for digital marketing -pursued a degree
3. Creative thinker, able to generate ideas for content across all social media
channels – managed Social Media pages for Radisson Blu. I was the only
one on this role, so I had to be creative and find new ways of engaging
with the audience.
4. Ability to write both short and long copy including blogs and social media
captions – social media posting, package posting, creating all kinds of
marketing materials etc
5. Technically savvy individual who has a strong drive for results and is an
effective self- starter and team player. – being the only one in my role, I
was in charge and constantly challenged to
6. Social, analytical, possess an aptitude for learning and using new software
– very computer literate, analytical because of my degree, easy to work
with numbers. Find it easy to solve and IT problem and to learn any new
software.
7. Confident and effective communicator, with patient and active listening
skills. Able to engage and maintain contact with senior members of a
business – was involved in projects that required effectively
communicating with other interns, executives, as well as people in senior
positions.
8. Knowledge and experience of creating and delivering online and face-to-
face presentations and webinars
9. Highly organized and able to multi-task
10.Self-driven and proactive nature
11.Prior experience of working in a startup, otherwise happy to role sleeves
up and get involved
 ● What examples do you have that demonstrate these skills and
experience?

Job I had at the Radisson

● What excites you about the role?

As previously mentioned, I am motivated by learning as many new things as

possible and getting involved in various activities. I believe this role is a great
opportunity for huge personal growth, as it allows me to grasp valuable
knowledge in all areas of digital marketing, as well as offline marketing in an
exciting and rewarding industry.

● What do you not have on the spec, is this something you could google/
buy a book on and learn?

Product design and product development

3. Knowing yourself (These are generic Qs you may find in any job interview)

● Prepare an answer to ‘Tell me about you’ should be a short paragraph

about your uni, course, why you chose it, what you liked about it, what
else you did at uni, and work exp, your passions outside of work

I have a Bachelor’s Degree in Civil Engineering and a Master’s Degree in

Digital Marketing. I chose to do Civil Engineering as I have always been good
with number, believing to be a highly analytical person with good problem-
solving skills. However, when a relative of mine opened a business, I offered
myself to be in charge of their Facebook page. That is when I began to
explore my creative side more and decided to pursue a career and a Master’s
Degree in Digital Marketing.

I liked my Degree, the course was well structured and lectures gave me a
good knowledge foundation of the digital marketing world. I liked that most of
my assignments were very practical and equipped me with information that
would be truly useful in my professional career. I worked with social media,
Google Analytics, microsites and many more for my assignment, just to name
a few.

During my time at the Radisson Blu St. Helen’s, I was in charge of… This
experience definitely improved my organizational and communication skills,
as well as exposing me to a fast paced environment that requires good time
managemend and the ability to work under pressure. The hotel industry is
very dynamic, therefore very easy to lose track of your tasks without good
prioritization of your tasks and good organisation.

● Be able to explain your CV, from the degree, positions of responsibility

at uni, to any work, paid or volunteering. You should be able to do this
from the top of your head

● What inspires/ motivates you?

I am motivated by constant challenges and situations that get me out of my

comfort zone. It might sound scary to other people, I could not see myself
working in company where I am not given the chance to strive to be the best
version of myself. I am highly inspired by young entrepreneurs and by people
that worked hard to achieve their goals, even if they might have failed a few
times on the way. Failing is a part of learning, and I understood that

● What are your passions/ hobbies in life?

I am passionate about psychology, understanding people’s behaviours and
why they perform certain actions. I believe this is crucial in marketing, as
understanding your audience is key to delivering high quality targeted
campaigns, that would reach your customers at the right time, with the right
message and through the right channels.

Secondly, one of my biggest passions since I was a child is traveling. I believe

that there is no better way of investing your money than in an experience that
can bring you so much benefits and joy. In my judgement, traveling opens
your mind and makes you experience new situations that would be impossible
to encounter otherwise. In addition to that, one of the most important
benefits, is that traveling makes one realize that the perspective on the world
differs from individual to individual, from country to country, which, as a
result, determines people to become more understanding of one another.

● What are your strengths?

Very fast learner, highly adaptable, very computer literate, good

communicator and problem solver.

● What are your weaknesses?

I am a good communicator. However, I might sometimes be overwhelmed

when I am in the position of delivering a public speech. This is why I chose a
career in marketing as opposed to more sales oriented. Nevertheless, I am
aware that as responsibilities build up, public speaking is key. That is why I
sometimes practise giving speeches in front of the mirror, analysing my body
language and body movements. This has helped me become more confident in
myself and my ability to deliver a high-quality speech.

● How do you like to be managed?

I enjoy getting involved in different and diverse projects, so I like working

with managers that allow their employers to experiment and be as
independent as possible. However, there are times when I might be stuck or
out of ideas, so I appreciate it when a manager is willing to give good support
and guidance when necessary. No one can do anything by themselves, but I
believe that when managers and employers collaborate together and are open
to new ideas, there is a huge potential for learning and growth.

● What has been your biggest challenge?

One of the biggest challenges I faced was when I left home to study my
Master’s Degree in the UK. I have done a lot of traveling in my life, but always
returned home after a period of time. The beginning was hard, I experienced
homesickness and thought about returning home after finishing the master.
However, I started connecting with my peers and joined societies at uni,
which helped me get a sense of belonging and become more adaptable and
flexible. This day, I decided to start my career away from home, in London, as
I realized that the opportunities for growth here are important for me,
therefore, I am now confident in living by myself, away from home.

● How do you manage conflict

● What is your biggest achievement?

My biggest achievement is that since I was in primary school, I always strived

to be the best, top of my class and part of the best classes in my school. I
was always motivated by being one of the best at everything I did. As a result,
I managed to obtain a Distinction in my Master’s degree, while also working a
part time job and getting myself involved in societies at university.

Problems solved:

 We use Crises Control on a daily basis to communicate to up to 1000

candidates about new immediate roles available in the market and also
updates to existing roles. We can rely on Crises Control to get mass
messages out with certainty. We do this from our mobile phones and it
is so easy!
  Crises Control has allowed us to put in place a very clean protocol of
communications which applies to any possible problem that can be
encountered in our organisation
 We use crisis control to track and account for all staff globally during
an incident. We can communicate to everyone wherever they are
around the world all from the app.
 The business problem we need a fix to was how to communicate
without our employees and clients during a business disruption event
that took out our email and website. Crises Control, with its cloud
hosted email and push notification allows us to do this for free if our
own systems are down.
 The tool has really helped us when dealing with incidences of all
natures such as notifying people about IT service failures.
 We have a large workforce in multiple locations: Madrid, London and
Tokyo. We use Crises Control to communicate to all staff when an IT
outage occurs (e.g. Citrix or telephony is down).

Me:
 Tennis
 Dogs
 Traveling
 Psychology
 Reliable
 Society and board games
 Trustworthy
 Honest
 Critical towards my work
 Fast learner
 Love challenges


Questions:

General questions about him:

  Why did you decide to start the company? What made you want to start
this company?
 What was the biggest challenge you faced when staring the company?
 What do you enjoy most from working in this company and industry?

Questions about Vittoria:

 What made you want to work in a start-up, especially in the technology

and innovation sector? What was your journey?
 The team at Table Crowd told me that you have been in the role for 18
months. How has your journey been until now and how do you feel it
changed you as in individual?
 Did you encounter any difficulties working as a woman in tech?

About my role:

 Ask if PPC and SEO will be involved

 What digital marketing channels will I be using?
 What would be the biggest challenge for me?
 Is there any traveling involved?
 Who will I be mostly working with?
 How do you measure success in the company and most importantly,
how do you measure success for my role?
 How would you describe the job and what are you expecting from me to
bring to the table?
 Is there potential to grow?

Specific to the company:

 How is your company helping organisations during times like Covid -19?
 How would you describe your marketing strategy? What do you think
has been the most successful channel so far?
 I have read on your website that you won a number of awards, which is
impressive. What other companies were you up against? Which was the
most rewarding?
 What is the biggest challenge the company is facing right now?
 I have read that you teamed up with Resilience First in order to raise
awareness on the importance of business resilience. Will I be involved
in their creation?
  Challenge faced: all the communication is mostly mobile based. In the
event of a crisis, how would you ensure the communication can still be
done, if the participants do not have phone battery?
 Are there other industries that you would like to expand your business
to (example: Retail; if the competiton doesn t do it yet, maybe there is
an opportunity to raise awareness for the importance of a incident
management tool in the retail industry)? Or other products you wish to
add to your existing one?
 How do you compare do your competitors? What additional features are
you planning to add in the following years?

1. Company in 1 sentence:

Provides and equips organisations with a reliable platform to communicate

with employers, stakeholders and response teams during crisis situations, in
order to facilitate the resilience processes and return to normal operations as
fast and efficient as possible.

2. 5 reasons why I want to work in this company

 Start up- more responsibility from the beginning
 Chance to grow faster
 Feel like your work and achievements are rewarded; work is
valued better than in a big company
 Tech industry- makes a difference in people’s lifes, helps people;
make’s people’s life easier; especially during crisis times like
what we are experiencing now;
 Good company; good clients

3. Job description in 1 sentence:

The job consists of working with all digital tools and channels in order to
generate business growth and increase the visibility of the brand, create new
and innovative ways to engage with the audience and develop the product
offering, as well as evaluating and analysing existing data in order to further
improve the product and customer experience.

4. 5 reasons why I am good for the role

 Passionate about digital marketing- gave me a good knowledge

foundation of digital marketing; decided to pursue a degree when a
relative opened a business
 Passionate about technology and innovation
  Analytical mind; link to my civil eng degree and his mathematical
degree; always good with numbers and good attention to details
 creative at the same time
 IT and computer literate; able to always solve all it related problems
and capable of learning any software very fast
 Working for Radisson in a fast paced and dynamic environment made
me highly organized and increased my ability to work under pressure;
the hotel industry is very unpredictable and filled with unexpected
situations every day- multi-tasking
 Psychology
 Always try to find a solution to any problem; constanly curious about
stuff; if I don t know something, I immediately go on Google and search
for it

 BEFORE an incident we help you to build plans, test them continually to

improve them and build a responsive culture within your organisation.
 DURING the disruption we allow you to deliver unified, dependable and
secure communications to your organisation and your people.
 AFTER the incident we provide out of the box reporting and auditability.

USPs

 A platform built from the user upwards, with an intuitive native mobile
app
 Ease of deployment, with a quick start, self-implementation option
 Templates and an incident library to help organisations without a BC
plan
 Simple pricing, a monthly subscription option, and a low total cost of
ownership

Reasons to work for this company:

 In current times, it is relevant; the current climate, people go throw

struggles,

Goals:
 - Make life easy
- Being a B2B
- Great clients

1 sentence for the job role;

HR software- others don t have it

How was your experience working in a start up?

Ask questions about the awards? wHO WERE YOU UP AGAINSTS? How many
people report to him? How did you get to this point?

Link my civ eng degree to his degree

More look at his profile
Look more at the job spec, summarize it and link to the business

More direct-
Elevated pitch- why you wanna work, what have I done, make it well rounded
and well-shaped
Interest in job role, interest in the company
Questions about the role; more questions and
Question for Vittoria; about working in a strat up, why are u working in this
star-up, how was the xperience of traveling for the business; what does your
role involved; The team told me u ve been ifor 18 months in the role> how did
u find the journey?