Evidencia 2: Market Projection

Actividad de aprendizaje 3

Presentado Por:

Stephany Reina Borda

SERVICIO NACIONAL DE APRENDIZAJE

SENA – 2018

NEGOCIOS INTERNACIONALES
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

8 STEPS

SUCCESS
OF A

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customers are competitor 1° NIVEL
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your best
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plans over years the market scenario.

business plan
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current customers.
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3° NIVEL
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are covering varied priorities

need to study its competitors

strong marketing 4° NIVEL

plan which targets JERARQUIA
its TG
The ideal marketing plan needs to be a living, breathing and customized document.
It is the single document that is at the core of all of your marketing objectives,
strategies and tactics. In an effort to help you craft the perfect, and most
importantly, realistic marketing plan for your company, try using our 8 Steps:

Step 1: Executive Summary This section is an overview of the problem or

strategic goals and a simple, direct summation of the marketing plan’s objective
and strategies.
Step 2: Situation Analysis This includes competitive research, market analysis,
SWOT, summaries of cultural trends and issues, recent performance, problems,
opportunities and strategies.
Step 3: Sales Analysis/Forecast Where deemed necessary, marketing plans may
not be built on just generating sales, but on attaining leads, building social media
communities or creating in-store or web traffic. Whatever your measurement, we
strongly believe establishing a “baseline” against which to measure your
achievement.
Step 4: Marketing Objectives These are specific objectives based on identified
opportunities. Try to make these objectives measurable and attainable.
Step 5: Marketing Strategy How do you intend to achieve these objectives? In
this section, outline your channels, marketing tactics, creative messaging, etc.
Step 6: Implementation Outline in detail your rollout or execution of the strategy.
These are actions needed to achieve the objectives, with dates, responsibilities
and details on how success will be measured.
Step 7: Review Since all plans are unique, all other considerations must be
discussed, addressed or resolved before putting the plan into action. These could
include risks, contingencies, the need for internal support, distribution channel
issues or other similar topics that need to be identified or addressed.
Step 8: Budget What will each phase of the plan cost? Without a realistic budget
that is outlined in detail, you are only asking for trouble!