Dear Respondent,

I am doing MBA from Adarsh Institute of Management & IT (AIMIT), affiliated to Bangalore
Central University. As a part of my research work I am conducting a survey. My topic of
research is “BRAND BUILDING STRATEGIES OF HAIER” The objective of the research is
to find out This exercise is a part of the project towards fulfilling the requirement of MBA
program. I shall be grateful if you could spare sometime to answer this questionnaire. The
view/opinion conveyed by the respondents will be kept confidential and it will be used for
academic purpose only.

Thanking you,

Yours’ faithfully,

Research Scholar/Project Assistant

, Bangalore University

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 Questionnaire for employees

Name:-

Age: Gender

Highest Education:

Please tick the appropriate answer (Naturally true to me-0, Very true to me-1, Properly
with me-2, Not true with me-3, Not true at all with me-4)

1) Existence of critical thinking (Consideration of the purpose or existence of a person and the
relationship to the universe as well as topics such as life, death, reality, truth, or justice)

Factors/determinants 0 1 2 3 4
1)Does country of origin affect the product
purchase decision.
2) Do you buy only branded products.
3) Will you stick to the product if their price is
increased.
4)Do you use the product because
5) I frequently contemplate the meaning of
events in my life.
6) I have often contemplated the relationship
between human beings and the rest of the
universe.
7) I have deeply contemplated whether or not
there is some greater power or force (e.g., god,
goddess, divine being, higher energy, etc.)

2) Discovery of Personal Meaning (The ability to create meaning and purpose in one's life and
the purpose of distinguishing from both mental and physical experience even in failure)

Factors/determinants SDA DA N A SA
1) My ability to find meaning and purpose in life
helps me adapt to stressful situations.
2) I am able to define a purpose or reason for my
life.
3) When I experience a failure, I am still able to
find meaning in it.
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4) I am able to make decisions according to my
purpose in life.
5) I am able to find meaning and purpose in my
everyday experiences

3) Spiritual / spiritual awareness (The ability to see a larger picture that is more than physical and
beyond the usual experience. Awareness of this spiritual existence can be seen in others and
observed personally)

Factors/determinants SDA DA N A SA
1) I recognize aspects of myself that are deeper
than my physical body.
2) It is difficult for me to sense anything other
than the physical and material.
3) I am aware of a deeper connection between
myself and other people.
4) I define myself by my deeper, non-physical
self.
5) I am highly aware of the nonmaterial aspects
of life.
6) I recognize qualities in people which are more
meaningful than their body, personality, or
emotions
7) Recognizing the nonmaterial aspects of life
helps me feel centered.

4) Development of Awareness Level (The power to control and move into a higher spiritual
space through deep meditation, prayer, or reflection / consideration)

Determinants/factors SA A N DA SDA
a) I am able to enter higher states of consciousness or
awareness.
b) I can control when I enter higher states of
consciousness or awareness.
c) I am able to move freely between levels of
consciousness or awareness.
d) I often see issues and choices more clearly while in
higher states of consciousness/awareness.
e) I have developed my own techniques for entering
higher states of consciousness or awareness.

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5) Multifactor Leadership

Unsure -1, Not at all -2, Once in a while -3, Sometimes -4, Fairly often -5, Frequently, if not
always-6

Determinants/factors 1 2 3 4 5 6
a) I talk optimistically about the future.
b) I avoid making decisions
c) Talks optimistically about the future
d) Spends time teaching and coaching
e) Avoids making decisions