Save trees use e-Question Paper Go green DOWNLOAD THIS FREE AT www.viuresource.com BGS Scheme usn [| 16 ‘Second Semester MBA Degree Examination, Dec.2017/Jan.418 Research Methods Vine: 3 Mas, Ma 4 Note: 1. Answer any FOUR full questions from Olt @ i 2. Question No. 8 is compulsory. FL a. Define soowtntl sampling (ensri Fb. Dassmetypes of experince design. (eestor) ]—e._eserbetne deren pes of resem epots. (cantar) Gf) ae a, Dec bnavesreerae rina B. Deseribe he tgpes and ence of nonsampling eee ‘vem ¢._ Discus the research proceso deta (anne) 3. a, What isda analysis? (evi 1. Bap the soe fn deta presen, (went) ©. Eaplin the method of peinary at coletion gg the ip be used. teem) 4 a, What are projetive techniques? (amy b._Difrentte between parametric ant non gig SWAA sthtext (vem) ©. Bxphinthe type of probally sapling tosmey $8. What is hypothesis? (amas) &. Discus ti various levels of menage eae, © Expt the pes ofroseuch dig 6 & What do mean by one sot cases (12m) & Dorcebe the Ferrey a eggs rack enna © Explain te varous med Palrcecrch (oer) 1 a. Whats sampting er (ett 1. Wine shor atcon to sas © Bip the proces (ee) Home Appliances Pvt. Ltd produ: jelevisions. Washing Machine’s accounts for a sizeable portion of ts total gust js also their dominant product line. of date, the company has been finding singly difficult 0 maintain its competitiveness. There are around 17 other ich ager account for 88 models. top management of the company recognize 18 competition and declining sales are of the opinion that a market research has ted to ascertain the customer's satisfaction. In one stage their marketing sd to the other companies for better packages, so. Home appliances has ‘executives and expand the business with new models, special features. and iff the strengths and weakness~identify the major problems involved in ch case? (04 Marks) At one stage sales reduced, explain, (ot Marks) 'S & marketing executive suggest the type of research, and why? (04 Marks) 4d, Advice the company for attracting the customers and promotional strategies to be adopted. (ou Maris) BRANCHES | ALL SEMESTERS | NOTES | QUESTON PAPERS | LAB MANUALS A Viuresource Go Green initiative