Analysis on student-consumers buying behavior between traditional and unique milk tea flavors

towards milk tea shops profitability

1. How often do you buy milk tea in a single week?

2. What milk tea flavors do you buy often?
3. Are you preferred to buy your nakasanayang/ usual milk tea?
4. Do you seek other milk tea shops other than your preferred shop?
5. What other factors affect your buying?
6. Are you contented in your currently availed milk tea?
7. Do you wish to have new milk tea flavor to be available in the market? What flavor is it?

What do you usually feel as you avail milk tea?

Why do you buy milk tea?

1. Does your shop think of adding variety of flavor in your current milk tea menu?
2. Are you open in innovating milk tea flavor with traditional twist?
3. How long do you operate as a milk tea shop?
4. Do you have any franchisee or flagship store?
5. Could we get at least two consecutive months of cash flow statements for our research?
financial statement
6. What does your milk tea shop prefer? To open
7. What factors may help you to reach the customers?
8. How do customers usually behave in buying milk tea, in groups? solo? or pair?
9. What is your most sold milk tea product or flavor?

How can your shop maintain profitability against different competitors?

1. How may milk tea shops are registered in Sta. Cruz, Laguna?
2.

letter of intent