BirdLife Australia Strategic Plan 2012-2016

In December 2011 the BirdLife Australia Board adopted a five-year strategic plan
intended to capitalise on the strengths of both Birds Australia and BOCA, and on the
opportunities flowing from combining those strengths. During the life of this plan the
Annual Report will provide a progress report on the implementation of the strategic
plan.

Our Vision: a Bright Future for Australia’s Birds

Lead by delivering best Develop and implement

practice on-ground an integrated bird
solutions conservation strategy

Conservation
Engage with the birding
community and our
supporters Research and collect
evidence on the status
Education Science of Australian birds
Develop community BirdLife
knowledge and skills Australia

Encourage community
enjoyment and
Increase our impact by
understanding of
influencing others Advocacy Recreation Australian birds

Unify and support people Engage with the wider

who can make a positive community to reach and
difference for birds inspire new supporters
Our mission and goals

We will give birds a bright future by finding solutions to the threats they
face and by inspiring action to ensure birds and their habitats flourish

Improve conservation Promote appreciation and Build one strong organisation

outcomes for Australian birds understanding of Australian
birds

Research and collect
evidence on the status of
Australian birds
Develop and implement an
integrated bird
conservation strategy
Lead by delivering best
practice on ground
solutions
Increase our impact by
influencing others
Engage with the birding
community and our
members, volunteers and
donors
Engage with the wider
community to reach and
inspire new supporters
Develop community
knowledge and skills
Unify, support and
activate people who can
make a positive difference
for birds
Establish and follow good
practices in governance
and finance
Secure sufficient and
stable funding
Strengthen the BirdLife
organisation
Build our organisational
culture
Build the BirdLife Australia
identity and awareness