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PANASONIC DELIVERS AG-AF100, THE AFFORDABLE

LARGE IMAGER CINEMA CAMERA

Advanced, Custom-Designed 4/3” Sensor Delivers Depth of Field and Field of View Similar to a 35mm Movie
Camera; Camcorder Uses Low-Cost Still Camera and Film-Style Lenses

SECAUCUS, NJ (December 27, 2010) – Fulfilling the holiday wishes of filmmakers worldwide, Panasonic Solutions Company
today begins deliveries of the AG-AF100, the industry’s first professional micro
4/3-inch video camcorder optimized for high-definition video recording.
Available now at a suggested list price of $4,995, the AF100 offers a new level
of affordability for HD motion image quality.
Learn more about our corpo-
Targeted at the film and video production communities, the AF100 delivers rate initiatives for environmen-
tal management, corporate
film-like shallow depth of field and the wider field of view of a large imager, with citizenship and more.
the flexibility and cost advantages of a growing line of professional quality,
industry-standard micro 4/3-inch lenses, filters, and adapters. The full HD
1080/720 production camera offers superior video handling, native 1080/24p
recording, variable frame rates, professional audio capabilities, and View highlights of our history for
compatibility with SDHC and SDXC media. the past 50 years.

“The design of the AF100’s advanced, custom-designed 4/3-inch sensor

affords depth of field and field of view similar to that of 35mm movie cameras
in a more affordable camera,” said Jan Crittenden Livingston, Product Line Business Manager, Panasonic Solutions Company. Panasonic invites high quality
small and diverse companies to
“What’s more, Panasonic engineering ingenuity has resolved the aliasing and moiré that has haunted the DSLR shooter. In fact, the participate in our Supplier
AF100 was based on what we heard from and saw customers doing: purchasing DSLR cameras because they liked the look of the Diversity Program.
image, but then agonizing over all of the workarounds required to achieve an acceptable high definition recording.”

The AF100 incorporates a large 4/3-inch, 16:9 MOS imager (with an imaging
area just slightly smaller than 35mm cinema film) that minimizes skew with
fast imager scanning, and incorporates an optical low pass filter for elimination
of aliasing and moiré. The camcorder records 1080 at 60i, 50i, 30P, 25P
(Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native in
AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also
records in AVCCAM’s HA (17Mbps) and HE (6Mbps) modes, 1080i only.
Ready for global production standards, the camcorder is 60Hz and 50Hz
switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the
AF100 can utilize an array of low-cost, widely-available still camera lenses as
well as film-style lenses with fixed focal lengths and primes.

Variable frame rates (VFR) are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at
50Hz. The camcorder has a built-in stereo microphone and features two mic/lines, switchable XLR inputs with +48V Phantom
Power capability. It can record 48-kHz/16-bit two-channel digital audio (in PH mode only) and supports LPCM/Dolby-AC3 in any of
the modes.

This newest Panasonic AVCCAM camcorder is the first to enjoy the benefits of advanced SDXC media card compatibility in
addition to existing SDHC card support. SDXC is the newest SD memory card specification that supports memory capacities
above 32GB and up to 2TB. With two SD slots for continuous recording, the AF100 can record up to 12 hours on two 64GB SDXC
cards in PH mode, with automatic clip spanning across the two cards. The AF100 offers still image capture as two megapixel
(1920 x 1080) still images.

The AF100 features switchable FILM CAM and VIDEO CAM modes, with VFR operable in FILM CAM. The camcorder has a wide
ISO gain setting range that allows sensitivity to be set between ISO 200 and ISO 3200 (in FILM CAM), or gain adjusted between
18 dB and-6 dB (in VIDEO CAM). It also offers a focus assist that can be used while recording, which is color-on peaking and a
focus bar; area focus and area iris functions that facilitate recording when the subject is off-center; two sets of adjustable zebras;
two manual black and white balance choices, and preset White Balance at 3200K, 5600K or variable; and a waveform monitor and
vectorscope for more accurate monitoring of broadcast safe levels.

Weighing only 3.5 pounds (without lens or battery), the AF100 is packed with high-end features including Dynamic Range Stretch in
all modes and frame rates; six built-in, customizable scene files that are exchangeable for quick and easy matching between
multiple cameras; seven built-in gamma curves with four selectable color matrices; a built-in optical ND filter; adjustable shutter
speed and Syncro-scan function; and a high-resolution, variable angle color LCD monitor and tiltable viewfinder.

Standard professional interfaces include uncompressed 4:2:2, 8 Bit HD-SDI out, HDMI out and USB 2.0. The AF100 records
SMPTE timecode and is able to perform timecode synchronizing via the video output seeing timecode in, and has an internal
down-converter facilitating output of SD (480/576) signals

Other essential features include a wealth of solid-state recording modes (clip thumbnail display, pre-record;, intervalometer function
that can be set for up to 24 hours); three User Buttons that can be programmed with up to 14 functions each; a Smart Battery
interface for recording up to four hours with a 5800mA battery (model VW-VBG6PPK); metadata recording; and a wireless infrared
remote controller.

Panasonic will support the AG-AF100 with a three-year limited warranty (one year plus two extra years upon registration) upon
registration of the camera with the PASS customer support program.

About Panasonic Solutions Company

Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration,
information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of
commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing
solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production
solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and
longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the
principal North American subsidiary of Panasonic Corporation (NYSE: PC).
All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are
subject to change without notice. Information on Panasonic Solutions Company’s full line of products can be obta
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