Professional Documents
Culture Documents
CM 707
CM 707
com]
To: Carolyn Forte, Good Housekeeping
Subject: Story Idea: The EZXL is the Ideal Vacuum for Health-Conscious Families
Allergy and asthma sufferers take home cleaning seriously and don’t have time for
vacuums that churn irritants back into the air. Your readers – health-conscious and tech-savvy –
will appreciate the cleaning power of the new ElectroZoom XL, the first industrial-strength
consumer vacuum. With its innovative features that speak directly to the needs of those fighting
respiratory conditions, the EZXL cleans as if your health relies upon it.
Available now on durableapp.com, amazon.com, at The Home Depot, and Walmart, the
EZXL would be a terrific addition to your 2020 list of “Best HEPA Vacuum Cleaners.” Dr.
Stefanie van der Kellen, an asthma specialist at MGH, evaluated GermStat, a patent-pending,
hypoallergenic cleaning system, and concluded that it can reduce asthma and allergy symptoms
in the home. The EZXL is ideal for health-conscious families. Consumers can benefit from:
particles as small as .3 microns, and helps alleviate asthma and other conditions.
that kills 90-plus percent of pathogens like bacteria, mold, and viruses.
• Power – The 6,500 rpm brush shakes particles free from floors and rugs.
We can provide a two-minute video explaining how GermStat works, and can set up an
interview with Dr. van der Kellen. If you have any questions or would like an EZXL to demo,
please let me know. I’ll call you later this week to discuss and see how we can move forward.
Sarah
Sarah Robinson
617-358-2567
sarahrob@durableapp.com