STRATEGIC MANAGEMENT

Rida Fatima (20480)

Submitted to: Sir Fazal Khalidi

19th March 2020

1. Dunkin Donuts is increasing the number of U.S. stores from 5,500 to 15,000.

Ans. Market Penetration

2. Brown-Forman Corp, sold its Hartmann luggage and leather-goods business.

Ans. Liquidation

3. Motorola, which makes TVs, acquired Terayon Communication, a supplier of TV

equipment

Ans. Related Diversification

4. Macy’s department store is adding bistros and Starbucks coffee shops at many of its
stores.

Ans. Unrelated Diversification

5. Dell just allowed Wal-Mart to begin selling its computers. This was its first move away
from direct mail order selling of computers.

Ans. Forward Integration

6. Motorola cut 7000 aditional jobs

Ans. Retrenchment

7. Hilton Hotels is building 55 new properties in Russia, the United Kingdom, and Central
America

Ans. Market Development

8. Video-sharing website YouTube launched its services into nine new countries

Ans. Market Development

9. Cadbury Schweppes PLC is slashing 7,500 jobs, shedding product variations, and closing
factories globally.

Ans. Retrenchment

10. General Electric sold its plastics division for $11.6 million to Saudi Basic Industries Corp.
of Saudi Arabia.

Ans. Divestiture

11. Cadbury Schweppes PLC, the maker of Trident gum, just bought Turkish gum maker
Intergum.

Ans. Backward Integration

12. Limited Brands is selling its Express and Limited divisions to focus on its Victoria’s Secret
and Bath & Body Works divisions.

Ans. Divestiture