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  • Determining Correct Sample Size

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    Bikash Thapa
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    To determine the correct sample size for a survey, one must first analyze the target market size and demographics to select a representative sample population. Key variables to consider include demographic fit, margin of error, confidence level, and standard deviation, as inserting them into the provided formula allows quantification of the necessary sample size. The confidence level may then need adjusting if the sample size calculated is too high.

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    To determine the correct sample size for a survey, one must first analyze the target market size and demographics to select a representative sample population. Key variables to consider include demographic fit, margin of error, confidence level, and standard deviation, as inserting them into the provided formula allows quantification of the necessary sample size. The confidence level may then need adjusting if the sample size calculated is too high.

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    19 views1 page

    Determining Correct Sample Size

    Uploaded by

    Bikash Thapa
    To determine the correct sample size for a survey, one must first analyze the target market size and demographics to select a representative sample population. Key variables to consider include demographic fit, margin of error, confidence level, and standard deviation, as inserting them into the provided formula allows quantification of the necessary sample size. The confidence level may then need adjusting if the sample size calculated is too high.

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    Article Review: Determining Sample Size: How to Ensure You Get the Correct Sample Size

    The sample size determination is very crucial to the survey as it brings out lots of costs, time and
    manpower also the respondents needs to be just enough to get the necessary information. Firstly we
    have to look over the target market and how big it is and after that we will determine the sample size
    based on various sample size variables. Demographic fit is the first variable to look as we will need the
    perfect demographics sample population. You will also need to determine margin of error as no sample
    size is perfect and there will always be some error which needs to be calculated in terms of a margin.
    Confidence level and standard deviation also need to be calculated in order to properly quantify the
    sample size population.

    So from the above mentioned variables, the formula is derived which is

    Necessary Sample Size = (Z-score)2 * Standard Deviation*(1-StdDev) / (margin of error) 2

    Note: The confidence level should be managed if the sample size is too high

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