The document discusses the final term project for the Marketing Research course in the second year of the MBA program. Students in MBA II (B) will be required to complete a final term project to conclude the Marketing Research course. The project aims to have students apply the concepts and techniques learned in the course to conduct original market research on a topic of their choice.
The document discusses the final term project for the Marketing Research course in the second year of the MBA program. Students in MBA II (B) will be required to complete a final term project to conclude the Marketing Research course. The project aims to have students apply the concepts and techniques learned in the course to conduct original market research on a topic of their choice.
The document discusses the final term project for the Marketing Research course in the second year of the MBA program. Students in MBA II (B) will be required to complete a final term project to conclude the Marketing Research course. The project aims to have students apply the concepts and techniques learned in the course to conduct original market research on a topic of their choice.