1.

Tesla Motors Inc

2. Airbnb
3. Facebook
4. Apple
5. Huawei
6. Coca-Cola
7. Mattel ( Toy industry)
8. Disney
9. Netflix
10. Amazon.com (Retailer)
11. …
Huawei focuses on three domains fully-connected networks, intelligent computing,
and innovative devices and continues to invest in products, technologies, basic
research, and engineering capability improvement. We aim to support customers in
their digital transformation and lay the cornerstone of an intelligent world. We branch
out into multiple paths in multiple waves and across multiple scenarios, building
continuous leadership in solution competitiveness. Huawei’s products and services
are available in more than 170 countries and are used by a third of the world’s
population. Fifteen research & development center’s have been set up in the United
States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of
Huawei’s three business units and covers smartphones, PC and tablets, wear ables
and cloud services.
1. Huawei announced worldwide revenues of $105.1 billion for 2018, with a net
profit of $8.7 billion. Huawei's 2019 revenues were up 39% year over year, at
US$26.76 billion. In 2019, Huawei reported revenue of US$122 billion. 1
As of the end of 2018, Huawei sold 200 million smartphones. They reported that
strong consumer demand for premium range smart phones helped the company
reach consumer sales in excess of $52 billion in 2018. Huawei announced
worldwide revenues of $105.1 billion for 2018, with a net profit of $8.7 billion.
2. Huawei's top competitors include Apple, Nokia, Xiaomi, Sony, Samsung Electronics
and HTC. Huawei Technologies is a telecom solutions company that offers
infrastructure application software and devices with wire line, wireless, and IP
technologies.

1
https://www.businessinsider.com/huawei-surpasses-apple-as-second-largest-smartphone-maker-2019-5
 2

2
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.counterpointresearch.com%2Fglobal-smartphone-
share
%2F&psig=AOvVaw19Ago7R4bdJJ6W9dTqvxkM&ust=1581414046281000&source=images&cd=vfe&ved=0CAMQjB
1qFwoTCIinmsfYxucCFQAAAAAdAAAAABAW
3
https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-
2009/
In the fourth quarter of 2019, the number of phones sold worldwide was Apple (20%),
Samsung (18.8%), Huawei (15.2%) and other brands (28.7%). Huawei is ranked 3rd in
this industry.
3. The internal environment consists mainly of staff, funds, equipment, raw materials,
market. Most Huawei’s high-quality employees are highly educated. They’re very
care about to realize theirs’ value. Because they are highly educated employees with
professional knowledge and ability, they can easily understand the customer’s actual
ideas and know how to improve products. Through continuous improvement of
products, companies can win more customers and profits.
Political: Huawei’s products are sold in more than 100 countries of the world.
Different countries have different continental law, and they include common law, the
specific laws, especially laws and regulations involved in international marketing
vary widely. This makes Huawei to understand and adapt to different political
environment. The political and economic close link together, and more and more
countries’ competition has been reflected in the economic competition. Huawei
cannot develop the international market without the way of political.
Economics: The financial crisis in 2009, under the pressure and thrust, whether
Europe and the United States market’s can be successful in this year is more
important than sales of 30 billion U.S. dollars. Huawei put their business focus on
the European and American markets, and it got great success. In the august of
2009, Huawei became one equipment supplier of the world’s biggest WiMax
operator Clearwire in US, and Huawei became the main supplier.
Technology: Advanced technology is the most important basis in the
communications market. Huawei has invested heavily in technology and the benefit
is obvious increased. Huawei pay a lot money on researching and developing in the
early period. Even in the difficult period, more than 10% of Huawei’s sales revenue
were used on the R & D investment. Huawei employs about 30,000 worldwide, of
which 48% of employees engaged in R & D annual patent applications, and its break
through 1000, and become the most patents company of China. Because of the
thousands of patents, Huawei have ability to bargain with the world’s premier
suppliers, and build laboratory to develop the most advanced products together.
Huawei’s technical strategy is trying their best to meet the customers’ needs.
Through new technology, increasing research and devolopment investment in new
technology, Huawei can get more market share.
Social: Huawei’s staff before they going abroad must receive relevant training to
understand the social and cultural in the training sector, such as the differences
between cultures and related products and others. But another culture, values,
religion and lifestyle is not suited to them. They meet many of the problems in
another country. The first one is that local people do not know much of china. A
huge different cultural gap between the country and china make the local people do
 not understand and trust Huawei’s product. This lack of understanding between
cultures enables local customer even do not believe that China has capable of
producing communications equipment. Through a variety of communication, foreign
customers eliminate the misunderstanding of China. Similarly, respecting foreign
cultures is also very important to win local customers. Huawei’s set up “Islamic
prayer room” for Arab customer, and get respect from Arab.
4.

TOP 10 MOST VALUABLE BRANDS IN 2020

1. Amazon – $220.7 billion (17.5% improvement)
2. Google – $159.7 billion (11.9% improvement)
3. Apple – $153.6 billion (8.5% decline)
4. Microsoft – $117.0 billion (2.1% decline)
5. Samsung – $94.4 billion (3.5% improvement)
6. ICBC – $80.7 billion (1.2% improvement)
7. Facebook – $79.8 billion (4.1% decline)
8. Walmart – $77.5 billion (14.2% improvement)
9. Ping An – $69.0 billion (19.8% improvement)
10. Huawei – $62.2 billion (4.5% improvement)4

4
https://www.gizchina.com/2020/01/23/most-valuable-brands-2020-huawei-enters-the-top-10-list-for-the-first-
time/
 5. Social and cultural factors affecting business include belief systems and
practices, customs, traditions and behaviours of all people in given country,
fashion trends and market activities influencing actions and decisions. Socio-
cultural perspective is one of the most important factor influencing decision of
marketing managers and strategic goals of companies entering new foreign
markets. It should be noted that legal factors affecting business is also
considered as one of the major socio-cultural factors that can influence
companies. Proper identification of this factor during strategic analysis (PEST
analysis, STEEP analysis, SWOT analysis, TOWS analysis) could lead to better
strategic alignment of company to society (during international development).
Cultural factors affecting business:
 Fashion trends,
 Lifestyle,
 Social media influence (blogging, etc.) vs traditional media (press, TV, radio),
 Dominant communication technology in social groups,
 Participation in cultural events,
 Willingness to pay for tickets,
 Popular actors, music styles, design forms, etc.
 Creativity of people,
 Relative population of local (folk) artists vs. global imported culture
 Various other determinants of culture.
Best Countries for Cultural Influence

1. Italy
2. France
3. Spain
4. United States
5. United Kingdom
6. Japan5
In this fact , the leading countries are the world leaders in economy and culture. The
US is not only a world leader in economics, but English is also a recognized
international language. Japan is a world leader in technology development, and Spanish
is a recognized culture in the world.
6. Huawei is based in China, but is the third largest smartphone maker in the world
as of 2019. Huawei manufactures and manufactures smart gadgets, such as
phone system development and tablets. One of the biggest phones
manufacturers in China and one of the best phones in the world is the focus on
product development and innovation. Huawei develops and markets its products
in accordance with international standards in the interests of consumers. Mobile
phone is not the only country-culture difference, and influences on consumer

5
https://www.usnews.com/news/best-countries/influence-rankings
 resources, interests, and telephone performance also affect consumers choice of
phone. Therefore, it provides the strengths and weaknesses of products such as
consumer research and segmentation, which have a positive impact on product
development.
7. 6

Huawei Technologies captured a record 41.5% of China’s smartphone market in the

third quarter as local consumers rallied behind it after U.S. sanctions in 2019.
8. Huawei is an internationally recognized phone maker, but it has led to a trade dispute
with the United States since 2019. In 2019, the United States announced that Huawei
6
https://www.canalys.com/newsroom/ChinaSmartphoneQ3Huawei
 had attempted to provide confidential listening activity through phones and other
devices. Huawei provided the denial in connection with the dispute, but some
European countries and the United States passed a decision banning the sale of
Huawei products in the country. After this incident, Huawei's international profits have
diminished, but its domestic profits have also increased.
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