SWOT ANALYSIS

STRENGTHS

 A diverse and vibrant student body and campus community

 Strong and established partnerships within our community

 Quality Academic Programs and Student Services – Strong administrative support of

academic programs and student services contributes to their quality, including the small

faculty-student ratio and the personal attention that students receive.

 The unambiguous Christian affirmation and devotion of the institute makes it a ‘go-to’

for individuals who seek to have a holistic educational formation with a blend of

academia and spirituality.

 Residential Campus Development: The school has a wide number of residential hostel

facilities regardless of their financial situation.

 Proactive student support

1. Access to services

2. Faculty involvement with students

3. Student leadership programs

WEEKNESS:

 Distinguishing qualities and identity not well known

 Lack of strong, pervasive presence in the external community

 Limited resources for faculty and staff development

 No strong and organized Alumni base

 A deficiency in program specific marketing,

 Remote location of the campuses

EXTERNAL ANALYSIS

OPPORTUNITIES

 Partnerships with other universities and entities

 An influx of prospective students as a result of the free education program

 Labor market trends: the COVID 19 pandemic has exposed the need for our country to

produce more health workers

 Technological advances

 Enhance brand name through more effective marketing and communications

 Arrange job fairs and encourage different organizations to recruit from the University

 Develop new sources of income through program development, increase research funding

etc
THREATS

 Competing, well known and existing Universities e.g. Competing institutions included

proprietary institutions, universities, and online schools, entities that may cause student

and employee attrition.

 Misconceptions about private universities e.g. Very expensive, Lack of quality

competition

 Possibility of Employee turnover to other universities

 Different types of Diploma programs. E.g. ACCA, CAT, CIM

 New government regulation about private universities

 Funding issues as a result of the prolongation of the COVID 19 pandemic