Assignment 1

SMIM-Sunday
Submitted by: Sateesh Kumar (35555)

1. Search Engine Marketing (SEM) is the process of internet marketing which

involves the promotion of websites on search engines i.e. Google or Bing, by
increasing their visibility in SERP which stands for Search Engine Result Page.
SEM is done primarily through paid advertising but it can also be done through
free search listings using SEO methods.
2. Organic SEO is a White Hat search tactic, less costly but requires more time and
effort to create a more focused and quality content of the website with proper
keywords, hyperlinks, and meta-tags. It is time consuming and therefore better for
long term results. If the design and content is well and good, it requires less
management afterwards.
However, Inorganic SEO is called a Black Hat search tactic, highly expensive but
rather a quick way of advertising your website. Therefore, it is better for short term
results. In contrast to Organic SEO, it requires high level of management.
3. Steps Involved in Search Engine Marketing:
i. Define effective strategy (target audience, needs, motivations,
competitors).
ii. Choose right keywords.
iii. Optimize your website content.
iv. Submit your website for Indexing.
v. Add quality links to your website.
vi. Manage paid search advertise.
vii. Measure success of that advertise.