SMIM-Sunday

Assignment 5
Submitted by: Sateesh Kumar (35555)

Q: Define every step of managing online reputation?

Answer: There are many tips to manage online reputation but they can be classified
in major 4 steps:

1. Develop 5-Star reputation: One can do that by improving tagging and SEO,
publishing original content and for that the source of the content should be strong
and reliable. By doing that, they would be appearing always on top of search
engine despite having negative feedbacks.

2. Market your reputation: In order to market the reputation, positive customer

feedbacks can be used as testimonials to negate the bad comments. The brand
should submit press releases, which means it should keep producing digital content
i.e. news stories, official announcements to engage with their customers more
frequently. To earn the trust and credibility in the market, third parties can lend a
hand too.

3. Manage your reputation: The third step covers responding to negative reviews
of customers immediately and very politely and keep offering great products and
services to satisfy the customer.

4. Make reputation management a practice to be followed: At last, one should

always welcome feedbacks. Encourage not only the customers but also business
partner and employees to give their reviews because better reviews help in better
sales.