Weakness

1. Criticism over high water usage, selling contaminated food, anti-unionism,

forced child labor and using other unethical practices
Contaminated
2. food recalls
Opportunities
1. Clear and accurate labelling indicating of any harmful products
2. Transparency in material sourcing
3. Growing number of small Silicon Valley based food startups
4. Growing ready-to-drink (RTD) tea and RTD coffee markets
Threats
1. Poor quality water and its scarcity
2. Increased competition in the beverage and food industries
3. The price of coffee beans could significantly rise due to major weather
disasters