Lily Baughan

CMAT 344
13 February 2020
Making News

For my media campaign, I believe the best way to garner more followers is by word-of-mouth. I
would start by posting relevant, interesting content to develop a loyal follower base. This is appeal to
them because they know they have a consistent stream of content. Using hashtags and bright, popping
colors will also draw more people in. When bored, some people will browse through hashtags that
interest them to find new content and we could be that new content. I then would use a giveaway to
gain more followers. By giving away quality prizes randomly to people who shares our announcement
post and follows our page, we will gain a significant number of followers because people like free stuff.