Week 6 Tutorial Exercise

Data Mining for BI Part 1

Task 1 Answer to Discussion Question:

1. Is data mining a new discipline? Explain.

2. What are the key differences between the major data mining methods? Explain
appropriateness of their adaptability?

3. What do you think is the most prominent application area for data mining? Why?

4. What are the main data preprocessing steps? Briefly describe each step and provide relevant
examples.

5. Give examples of situations in which classification would be an appropriate data mining

technique. Give examples of situations in which regression would be an appropriate data
mining technique.

Task 2 Case Study : Coca-Cola

1. Why do you think that consulting companies are more likely to use data mining tools and
techniques? What specific value proposition do they offer?

2. Why was it important for argonauten360° to employ a comprehensive tool that has all
modeling capabilities?

3. What was the problem that argonauten360° helped solve for a call-by-call provider?

4. Can you think of other problems for telecommunication companies that are likely to be
solved with data mining?

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