Post-Launch Brand Marketing in QUICK SUMMARY

Select Affiliate Markets Report Features 1

Table of Contents 2

Profiled Companies 3

Metrics Introduction 4
Sample Brand Profile 5

About CEI 10

CONTACT INFORMATION

Oveda Slade
Tel: +1-919-403-6583
oveda_slade@
cuttingedgeinfo.com

REPORT DATE AND

FORMAT
January, 2007
Post-Launch Brand Marketing in Select Affiliate Markets contains
eight brands’ budgets for promotion, decision support and market Microsoft PowerPoint Slides
access in their first three years on the market. Findings cover critical
components of every brand’s promotional mix such as detail aids and
materials, sampling, medical education, journal advertising and more. TOTAL NUMBER OF
PROFILED COMPANIES
8 Pharmaceutical & Biotech
STRATEGY If you are looking to get more funding or build a bigger Companies
team -- or you just want insight into how brands handle their early market
lives -- this report contains the data and analysis you need. Our findings REPORT LENGTH
are detailed enough to deliver an immediate impact, and they include
real marketing budgets. 87 Slides

SUPPORT Back your position with the power of industry 8 BRANDS, 7 MARKETS
intelligence. Our report gives you support for your ideas and prepares
• Asia/Japan (2 brands)
you for meetings, presentations and strategy discussions with key
• Australia (1 brand)
executives. Real-world examples show how leading companies, such as
• Canada (1 brand)
GlaxoSmithKline and Sanofi-Aventis, allocate marketing resources.
• Mexico (1 brand)
• Philippines (1 brand)
SUCCESS Our reports are ready to use from the moment you get •
•
South Africa (1 brand)
Sri Lanka (1 brand)
them. Skim the chapter introductions and high-level data charts to get
a quick understanding of the brands and key concepts. Then read the
brand profiles that interest you the most -- and find the detail and data
you need for your own plans. Throughout the report, you will learn from Cutting Edge
extensive metrics and data charts. Information
www.cuttingedgeinfo.com
 POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

TABLE OF CONTENTS
Executive Summary
Introduction Slide 4
Contributing Companies Slide 5
Definitions: Time Segments Slide 6
Definitions: Resource Categories Slide 7
Definitions: Promotional Mix Slide 8
Definitions: Decision Support Slide 10
Definitions: Market Access Slide 11

Section One: Asia Pacific

Brand 1: Sri Lanka, Infectious Diseases Product Slide 12
Brand 2: Philippines, Infectious Diseases Product Slide 22
Brand 3: Japan/Pan-Asia, Women’s Health Product Slide 32
Brand 4: Australia, Respiratory Product Slide 39
Brand 5: Japan/Pan-Asia, Cardiovascular Product Slide 48

Section 2: Americas
Brand 6: Mexico, Cardiovascular Product Slide 58
Brand 7: Canada, Central Nervous System Product Slide 68

Section 3: Africa
Brand 8: South Africa, Cardiovascular Product Slide 78

 Cutting Edge Information

 POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

Profiled Companies
Information for this study was developed from primary surveys conducted with brand teams.
The research team administered quantitative surveys with marketing executives and brand
teams at the following pharmaceutical and biotech companies:

PROFILED COMPANIES
Biogen Idec Panpharma

Ferring Pharmaceuticals Popular Pharmaceuticals

GlaxoSmithKline Team One Sanfer

GlaxoSmithKline Team Two Sanofi-Aventis

 Cutting Edge Information

 POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

Metrics Introduction
Each of the eight brand profiles in Post-Launch Brand Marketing in Select Affiliate Markets covers annual
spending for market years one, two and three in the following areas:

Promotional Mix

• Detail aids and materials

• Samples

• Speaker programs

• Journal advertising

• Medical publications

• Medical education

• Patient education programs

• DTC advertising

Decision Support

• Market research

• Competitive intelligence

Market Access

• Pricing strategy and analysis

• Pharmacoeconomics

• Reimbursement

 Cutting Edge Information

 POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

Brand 1 Slides
The following slides profile the product known as Brand 1 in the report.
Data are intentionally obscured.

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POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

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POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

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POST-LAUNCH BRAND MARKETING IN SELECT AFFILIATE MARKETS  

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Additional Cutting Edge Information

Marketing Reports
US Launch: Phase IIIa, Phase IIIb and Launch Year Brand
Commercialization

http://www.USPharmaLaunch.com

Post-Launch US Marketing: Promotional Mix, Decision Support and

Market Access

http://www.PostLaunchMarketing.com

Global Pharmaceutical Lanches: Markeing Budges and Staffing, Phase

III to Post-Launch

http://www.PharmaLaunch.com

European Pharmaceutical Marketing: Launching Successful Brands

http://www.EuropeanPharmaceuticalMarketing.com

About Cutting Edge Information

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you and your team to follow – with “information from the cutting edge.”

Learn more at www.CuttingEdgeInfo.com

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