Asfand Yar Khaliq Roll# 19L-2512 MBA (C)

Case: Akhuwat

Yes, Akhuwat created a strong impact among its target market as they are achieving their vision
of removing poverty from society by providing interest free loans to many people who have
worked and changed their life with their financial aid. The impact of Akhuwat is very strong as
they are providing interest free loans through a proper process where applicants are approved
through Loans Approval Committee and then aided through loans, they are removing poverty from
the society as their target market is poor people. And they provide them loans in which they can
start their own business or shops.

Akhuwat have created a strong impact among its target market because government is supporting
it now in their mission and people are trusting on this institution as it is now also monitored by the
government as they are providing aid to institutes. So, they have created a strong impact in the life
of poor people who can take interest free loans and can give back in a very reason able and
affordable instalments whether in any case if they cannot pay the instalments in due dates then
Akhuwat have some rules and procedures for such borrowers. So, the strong impact among its
target market is that they have provided interest free financing facilities aid loans which is flexible
for repayments due to which borrowers can manage their finance easily and not to be forced into
selling their products to pay the instalments.