Feature 1: Pockets holding survival kits such us first aid kits, foods and water, medicine, whistle, blinker

and flash light.

Feature 2: Equipped by water proof “HELP ME” setting featuring the capability to send message
informing our rescuers that you are in a dangerous situation.

Feature 3: Having a GPS tracking device

1. The several features are part of the product. How important is each feature to you? Check your
answer.

Feature Number Not at all important Important Extremely Important

1
2
3

2. what is your first reaction to the product?

_____ Very positive

_____ Somewhat positive

_____ Somewhat negative

_____ Very negative

3. Do you like our product?

_____ Extremely likely

_____ Somewhat likely

_____ Not very likely

_____ Not at all likely

4. For you, how important is this product?

_____ Extremely important

_____ Somewhat important

_____ Not very important

_____ Not at all important

5.How innovative is this product?

_____ Extremely innovative

_____ Somewhat innovative

_____ Not at all innovative

_____ Not so innovative

6. How reliable is this product?

_____ Extremely reliable

_____ Somewhat reliable

_____ Not at all reliable

_____ Not so reliable

7. Based on the product description, are you interested to buy this product if you have a budget?

_____ Yes

_____ Maybe

_____ No

8. How likely are you to replace your current product with this product?

_____ Extremely likely

_____ Somewhat likely

_____ Not very likely

_____ Not at all likely

9. Would you recommend our product to your friends or colleague?

_____ Yes

_____ Maybe

_____ No

10. Based from your own feedback. Use a single word which represents our product.

___________________