Q1. What is marketing ethics?

Marketing ethics: Marketing ethics is an area of applied ethics which deals with the

moral principles behind the operation and regulation of marketing. Some areas of
marketing ethics (ethics of advertising and promotion) overlap with media ethics.
Q2. Discuss about ethical-legal framework.
 All workers, regardless of their field or profession, operate within a legal and ethical
framework of some kind. This simply means that we all work within the boundaries
defined by applicable laws and ethical standards.

This is ethical legal framework.

1.Unethical but legal : This type of activities are considered legal as these follow the laws. But
they are unethical.

Examples:

1. Driving faster than the posted speed limit

2. Owning a gun in Chicago
3. Buying a bunch of tickets to an event and then selling them for a higher price
once the box-office is out of tickets — it’s called scalping.

2. Unethical and illegal:

Example:
(i) Buying and selling illegal substances.
(ii) Murdering an innocent people with a gun.
3.Ethical but illegal:
Example:  
(i) Shoplifting in order to feed a hungry child in immediate need.
(ii) Taking a child away from an abusive parent when you are not directly related to
said child.
(iii) Murdering a criminal.

4.Ethical and legal:

Example:  
(i)Buying food in order to feed a hungry child in immediate need.
(ii) Buying and selling legal substances
(iii) Consider different good/social activities.

Q3. Define and classify patent.

PATENT: A patent is a form of intellectual property that gives its owner the legal
right to exclude others from making, using, selling, and importing an invention for a
limited period of years, in exchange for publishing an enabling public disclosure of
the invention.

Classification of patent:

(i)Utility Patents:
When an invention is directed to a new and useful machine,
process, manufacture, or composition of matter, or a new and
useful improvement thereof, patent applicants can seek a utility
patent from the USPTO.When a utility patent application is
issued as a utility patent, it lasts for a period of 20 years from
the eff ective fi ling date of the patent application.

(ii) Design Patents:

A design patent provides patent protection to a specific
design of a product that is illustrated in the design
patent. Design patent protection lasts for a period of
fifteen years from the date that the design patent is
granted.

(iii) Plant Patents:

It is possible to invent or discover a new and
distinctive plant, and patent protection can be sought
via a plant patent. Plant patents have a duration of 20
years from the effective filing date of the corresponding
patent application.

Q4. What is trade mark?

Trade mark: A trademark is a type of intellectual property consisting of a

recognizable sign, design, or expression which identifies products or services of a
particular source from those of others.

Q5. WHAT is Geographical indication?

Geographical indication: A geographical indication is a name or sign used on

products which corresponds to a specific geographical location or origin .

Q6. Define intellectual property.

Intellectual property: Intellectual property is a category of property that includes

intangible creations of the human intellect. There are many types of intellectual
property. The most well known types are copyrights, patents, trademarks, and trade
secrets.