Market segmentation

Airport
India’s passenger* traffic stood at 199.60 million in FY20 (April-October 2019) where domestic
passenger traffic reached 160.16 million and International passenger reached 39.43 million.
India’s domestic and international aircraft movements reached 1.24 million and 0.25 million in FY20
(April-October 2019), respectively.

Profile:

Demographic Segmentation

72% were travelling on

holiday, 18% were
travelling on business and
the remaining 10
72% were travelling on
holiday, 18% were
travelling on business and
the remaining 10
72% were travelling on
holiday, 18% were
travelling on business and
the remaining 10
72% were travelling on
holiday, 18% were
travelling on business and
the remaining 10%
were non-travelling
companions or wavers
Age. Majority lies between 25-34 year,
Gender. Include both one, Majorly man because of number at higher position,

Life stage. Pre-teens, teens, young adults, older adults

72% were travelling on

holiday, 18% were
travelling on business and
the remaining 10%
were non-travelling
companions or wavers
72% were travelling on
holiday, 18% were
travelling on business and
the remaining 10%
were non-travelling
companions or wavers

Psychological & Behavioural

We’re off again

 non-business consumers,
 frequent travellers via airlines.
 older consumers, perhaps retirees, who have the time and money to holiday quite frequently.
 seek some comforts of travel
 not choose an airline simply based on price
 have significant ability to influence the purchase decisions of other consumers in the airline
market.

Loyalty to loyalty
 highly brand loyal to a particular airline
 far less price sensitive and are far less willing to consider alternative airlines
 quite regular airline travelers
 majority will travel for personal reason

Urgent traveller
 infrequent users of airlines
 urgent need to travel that is usually unexpected
 more concerned flight availability and destination requirements,
 not consideration of price or airline brand

Business traveller
 make an organization-wide decision as to the choice of airline
 many businesses choose travel business class
 this market is relatively brand loyal

Budget conscious
 more infrequent travellers and holidaymakers
 may use a price decision to simplify their choice
 simply aim for the cheapest price,

Benefit sought
 The expenditure of Indian travellers is expected to grow up to Rs 9.5 lakh crore (US$ 136 billion)
by 2021.

Usage
 Domestic passenger traffic stood at 275.22 million and expanded at a Compound Annual Growth
Rate (CAGR) of 13.65 per cent over FY06–19. International passenger traffic posted a CAGR of
9.11 per cent over FY06-19. Freight Traffic grew at a CAGR of 7.44 per cent over FY06-19.
Freight Traffic is expected to grow at a CAGR of 7.27 per cent to reach 4.14 million tonnes in
FY23.
 FY20 (April-December 2019), air passenger traffic stood at 262.67 million. Out of which domestic
passenger traffic stood at 210.61 million

Price sensitive
 More price sensitive person is not going to get affected by drastic change in price

(https://www.segmentationstudyguide.com/understanding-market-segmentation/market-segmentation-
examples/market-segmentation-example-airlines/)

Real estate
Profile:

Demographic Segmentation of real estate

 Age. Buyers ages 25 to 34 (the median age for first-time
homebuyers is 31, so this is a reasonable range). As child and older
age person are far less compare to this age group
 Gender. Both

Life stage. Include all young, old, childhood, adulthood, couple, retire.
Majorly couple and young
Geographic. While all real estate is local, investors can invest from anywhere reason internet

Geo demographic. Map info, geo lytic, site Geist, site wise, trade area system

Psychological

Residential Real Estate

 focuses on the buying and selling of properties used as homes or
for non-professional purposes.
 steadily increasing in value; in 2019,
 residential real estate market as a whole was valued at more than
$27 trillion.

Commercial Real Estate

 used for business purpose
 include shopping malls, retail, office spaces, hotels, or other
spaces used for business purposes
 prices fluctuate in the global economy; a number of investors
have shown hesitance to continue investing

Industrial real estate

 used for manufacturing and production
 rents are expected to rise.

Behavioural
All people differ in many aspects like their attitude, their interest etc. basically things which
are related to their life style affect their requirements

Price sensitivity will affect largely on lower and middle class people at the same time it will
also show higher requirement from customer