Dove (Unilever)

Price Sales volume/year Revenue Profit

Current $ 1.20 15,000,000 $ 18,000,000.00 $ 6,000,000.00
Estimated $ 1.00 20,000,000 $ 20,000,000.00 $ 6,000,000.00
As per additional Data,
Company Market Share Percentage Units
Uniliver 12% 15,000,000
Procter & Gamble 30% 37500000
Johnson & Johnson 20% 25000000
Henkel 17% 21250000
L’Oreal 10% 12500000
Others 11% 13750000
Total 100% 125,000,000

Dove (Unilever)
15 Mn Per unit cost
Factors Cost percentage
contribution
Labor 30% 0.24
Input material 20% 0.16
Gen & Admin 20% 0.16
Overhead 20% 0.16
Other 10% 0.08
Total cost
Present cost approx 0.8
 New Units New Market Share
20000000 16%

88% 84%

Additonal 5 Mn
15 Mn Total cost 20 Mn Total cost
Extra cost
3600000 1200000
2400000 800000
2400000 0
2400000 0
1200000 0
12000000 2000000 14000000