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Essay
To be First Mover in a business, you do not have to have
market analysis
Disusun Oleh :
Rizki Ayanda
Nim.023998986
First movers are the first companies to market a product or service. The company
builds demand and markets, before other companies enter. There are a number of
advantages and disadvantages of being the first to enter the market. To be a reliable
businessman, the main requirement is to be able to do a good and proper market analysis.
Many people say that, market analysis is an important part of marketing management.
Market analysis is an activity of analyzing or organizing to study various problems
regarding market conditions. This market analysis is an important thing that must be known
by everyone and also becomes the basis and foundation for further marketing strategies. The
determination of this target market is very important because the company cannot serve all
consumers or buyers in the market. There are too many buyers with diverse or varied needs
and desires, so the company must identify which part of the market it will serve as a target
market. Thus, business success will affect how well and precisely the market analysis is
carried out.
In general, the benefit of market analysis is to provide an overview of the target
marketing of a product being sold. Then the company can develop product positions and
marketing strategies for each product concerned. Please note that there are important
benefits to be gained after taking the steps to do a market analysis, the following benefits:
1. consumer benefits
2. see competition
3. take advantage of opportunities
4. reduce risk
5. long-term plans to be a business trend
6. get profits quickly
I disagree with the statement that to be the first mover in business, you don't need to
have market analysis. Given that the importance of proper market analysis for business
success. Although, keep in mind that there is another important thing that influences the
success of a business, namely the problem of financial management in business. How well
and precisely the market analysis is carried out without being balanced with good financial
management, the results will not be successful.
By conducting a good and appropriate market analysis, we will be better able to
consider the market carried out with a strategy that is carried out to market the business
products needed will run well, so as to produce business will increase.
2
Secara umum, manfaat dari analisa pasar adalah untuk memberikan gambaran
mengenai target dari pemasaran suatu produk yang dijual. Selanjutnya perusahaan
dapat melakukan pengembangan posisi produk dan strategi marketing untuk setiap
produk yang bersangkutan. Perlu diketahui bahwa ada manfaat penting yang didapat
setelah melakukan langkah-langkah melakukan analisa pasar, berikut manfaatnya:
1. manfaat konsumen
2. melihat persaingan
3. memanfaatkan peluang
4. mengurangi resiko
5. rencana jangka panjangmenjadi tren bisnis
6. mendapatkan keuntungan dengan cepat
Saya tidak setuju dengan pernyataan bahwa untuk menjadi penggerak pertama dalam
bisnis, anda tidak perlu memiliki analisis pasar. Mengingat bahwa pentingnya analisa
pasar yang tepat untuk kesuksesan bisnis. Walaupun, perlu diingat bahwa ada hal
penting lain yang berpengaruh dalam kesuksesan suatu bisnis yaitu masalah
manajemen keuangan dalam bisnis. Seberapa baik dan tepat analisa pasar yang
dilakukan tanpa diimbangi dengan manajemen keuangan yang baik, maka hasilnya
tidak akan bisa sukses.
Dengan melakukan analisis pasar yang baik dan tepat, kita akan lebih bisa
mempertimbangkan pasar yang dilakukan dengan strategi yang dilakukan untuk
memasarkan produk bisnis yang dibutuhkan akan berjalan dengan baik, sehingga
menghasilkan bisnis akan meningkat.