Geographic segmentation:

Red Bull is available almost everywhere in most supermarkets and hypermarkets in Egypt. Starting from
Cairo to Alexandria to Sharm El Sheikh.

Demographic:

Gender Male and Female

Social Class A,B
Income 2000LE
Age 16-30
Educational level All educational levels

-Product/ User segmentation

Most Red Bull users drink it weekly or semi-daily for getting energy throughout their day. The users are
random and use it sometimes weekly sometimes daily which can be an advantage and a disadvantage at
the same time, mostly during concerts and sports.

Brand loyalty and segmentation

Red Bull has a wide range of loyal consumers that are Red Bull users for over 20 years. Red Bull sales are
higher than any of their competitors and most people when thinking of an Energy drink the first name
that pops in their mind is Red Bull so it’s hard for our loyal consumers to shift.

Life Style segmentation:

Red Bull attracts college students and mid age workers and athletes that need to stay energetic and
awake. People get it weekly when they need to stay awake or want train.

Red Bull targets everyone that needs to stay energetic .It’s available for everyone mostly to people in
concerts and a sports show.
Benefit and Attitude segmentation:

Red Bull always promote its product that it gives you wings which means it makes you have energy and
stay awake and that it’s available everywhere and that it’s elite so people would know that they could
get it everywhere at any time.

Positioning:

The position of Red Bull is the highest in the market for its quality and because its elite.it can be
consumed at any time whenever the consumers want to have some energy. Most people think of Red
Bull the second someone says energy drinks which shows how much the company is strong.