HOW TO MAKE A SWITCH ii & For things to change, somebody somewhere has to start acting rie rewee or differently. Maybe it’s you, maybe it’s your team. ao Teanres Sewanee Picture that person (or people). Each has an emotional Elephant side and a rational Rider sida. You've got to reach both. And you've also got to clear.#tié way MY for them to succeed. In short, you must do, thiée things: "= DIRECT the Rider FOLLOW THE BRIGHT ‘SPOTS. investigate what's working and clone it. erry Sterin in Vietiam, soltions-ocused therapy] SCRIPT THE CRITICAL MOVES. Don't think big picture, thnk in toms of spactic behaviors. [1% milk. four rules at the Brazilian railroad] POINT TO THE DESTINATION. Change is easier when you know where yet” going and why i's worth it. ["Youlll be third graders soon, "Neary holes” at BP] > MOTIVATE-the Elephant FIND THE FEELING :Knowing something isn't enough to cause change. Make people feel something, [Pling gloves on the tabl, the chemotherapy video game, flobya Weterss demor at Trget] SHRINK THE CHANGE. Breakdown the change untilit ac longer spcoks the Ele- : Room Rescue, procuréifiéntrefoany,.._ LE, ‘Cultivate a sense of identity and instil the GrSwWttrmind,... <-> SHAPE the Path CTWEAK THE ENVIRONMENT. Wwten te stustion anges, ne behavior | changes. So change the stuaton. [Throwing out the phone sysigm at Rackspace, 1-Click ordering, simplifying the online time sheet] ms BUILD HABITS Wnen behavior is habitual, i's “free” —it doesn't tax the Fier, Look for ways to @ncourage habits. [Setting “action ‘riggers, eating two bowls | soup while dieting, using checklists] LRALLY THE HERD. 2ehaifo, is contagious. Help it spreac. ["Fatak'” in Tanzania, ‘ \ rindse ine: vownecot oe =e | | sro set \ f ‘aROL$. NECK. PD.