Appendix V - Distribution Specification PDF

American Greetings
Distribution Specifications
Version 1.42
Wholesale Unit Packaging
Master Cartons
Product Identification Label
Master Carton Label
Palletization
Trailer Loading
Shipping Documents
American Greetings Corporation

2601 Lebanon Road
P.O. Box 209
Danville, Kentucky 40423-0209
The American Greetings Distribution Specifications establish requirements for preparing, packaging,
identifying, and transporting retail product from, within, and to American Greetings Distribution
Centers. The specifications have been designed for maximum flexibility while defining requirements to
facilitate distribution logistics and supply chain functions. Please note that requirements stated on the
Purchase Order override these specifications, as there may be special cases that are unaccounted for.
The internal or external supplier of product is responsible for determining the appropriate method of
packaging to protect the integrity of the product while adhering to the requirements identified herein.
The supplier of product must ensure that packaging, labeling and identification, and palletization
comply with applicable laws and regulations.
Any product received that is inappropriately prepared may be rejected and returned to the supplier.
American Greetings will have the right to setoff or deduct any expenses American Greetings incurs due
to non-compliance. Specific critical quality items can result in fines for non-compliance (refer to
American Greetings Procurement Quality Assurance 206).
All measurements noted throughout the specification are in inches unless otherwise specified.
Technical questions concerning the Distribution Specifications should be addressed to:
PIL Coordinator
Danville Operations Support
American Greetings Corporation
2601 Lebanon Road
P.O. Box 209
Danville, Kentucky 40423-0209
(859) 236-7200
piladmin@amgreetings.com
Retail product-related questions should be addressed to:
Corporate Purchasing
One American Road
Cleveland, Ohio 44144
(216) 252-7300
purchasingcontacts@amgreetings.com
American Greetings/China
Shanghai Qingke Mansion
Floor 11, No 138 Fen Yang Road
Shanghai, China 200031
American Greetings/Hong Kong

Unit 1617, 16F Seapower Tower
Concordia Plaza
1 Science Museum Rd.
Kowloon, Hong Kong
Distribution Specification Document Version 1.42 – Revised 10/25/2016 Page 2 of 78

TABLE OF CONTENTS
1 CARD PRODUCT PACKAGING SPECIFICATIONS ..............................................................6

1.1 SORTING MACHINARY BACKGROUND ...........................................................................6
1.2 SORTABLE PRODUCT DEFINITION ....................................................................................6
1.3 CARD WHOLESALE UNIT PACKAGING METHODS ........................................................6
1.3.0 Shrunk and Unshrunk Plastic Wrap Packaging Method .......................................................7
1.3.1 Polybag Packaging Method ..................................................................................................8
1.4 CARD WHOLESALE UNIT PACKAGE CHARACTERISTICS ............................................9
1.5 CARD RETAIL PRODUCT ORIENTATION IN WHOLESALE PACKAGE ......................11
1.6 SPECIAL HAND FINISH ATTACHMENT/NON-UNIFORM THICKNESS PRODUCT
CONSIDERATIONS ..........................................................................................................................12
1.6.0 General Requirements for Cards with Attachments/Non-Uniform Thickness Product ......14
1.7.0 General Requirements for Wholesale Card Package Dual Perforated Scores ...................14
2 NON-CARD PRODUCT PACKAGING SPECIFICATIONS ..................................................15
2.1 NON-SHIPPABLE PRODUCT ..............................................................................................15
2.1.0 Non-Shippable Packaging Materials and Characteristics..................................................15
2.2 SHIPPABLE PRODUCT ........................................................................................................17
2.2.0 Shippable Packaging Materials and Characteristics..........................................................19
3 MASTER CARTONS ...................................................................................................................19
3.1 MASTER CARTON DEFINITION ........................................................................................19
3.2 PRODUCT TYPES .................................................................................................................19
3.3 C-BOX CONTAINER SIZES .................................................................................................20
3.4 C-BOX MASTER CARTON CONSTRUCTION ...................................................................20
3.4.0 Vendor C-box Construction ................................................................................................20
3.4.1 Reusable C-box Construction..............................................................................................21
3.4.2 Reusable Deep C-Box Construction ....................................................................................23
3.5 PACKING CARD PRODUCT INTO C-BOXES ....................................................................24
3.5.0 Card Packing Method A ......................................................................................................24
3.5.1 Card Packing Method B ......................................................................................................24
3.5.2 Card Packing Method C ......................................................................................................25
3.5.3 Packing for Optimal Use of Space ......................................................................................25
3.5.4 Wholesale Card Packing C-Box Factor ..............................................................................26
3.6 CARD ORIENTATION ..........................................................................................................26
3.7 NON-CARD C-BOX PACKING ............................................................................................28
3.7.0 Packing for Optimal Use of Space ......................................................................................31
3.8 SECURING C-BOX LIDS ......................................................................................................31
3.9 NON C-BOX MASTER CARTON SIZES .............................................................................32
3.10 NON C-BOX MASTER CARTON CONSTRUCTION .........................................................33
3.11 PACKING PRODUCT INTO NON C-BOX MASTER CARTONS ......................................34
3.12 INNER CARTON....................................................................................................................35
3.13 MASTER CARTON WEIGHT RESTRICTIONS ..................................................................36
4 WHOLESALE UNIT AND SHIPPING CARTON IDENTIFICATION ...............................37

4.1 WHOLESALE UNIT IDENTIFICATION ..............................................................................37
4.2 C-BOX MASTER CARTON IDENTIFICATION ..................................................................37
4.3 INNER CARTON MARKING ................................................................................................37
4.4 NON C-BOX MASTER CARTON IDENTIFICATION ........................................................38
4.5 ASSORTMENT MASTER CARTON IDENTIFICATION....................................................38
5 PRODUCT IDENTIFICATION LABEL ...................................................................................41
5.1 PRODUCT IDENTIFICATION LABEL DESCRIPTION ......................................................41
5.1.0 Product Identification Label Data Content .........................................................................41
5.1.1 Wholesale Unit AGIN Barcode Symbol ...............................................................................42
5.1.1.0 AGIN Barcode Data Content.......................................................................................42
5.1.1.1 Symbology...................................................................................................................43
5.1.1.2 Density.........................................................................................................................43
5.1.1.3 Bar Height ...................................................................................................................43
5.1.1.4 Quiet Zone ...................................................................................................................43
5.1.1.5 Symbol Quality............................................................................................................43
5.1.2 UPC Barcode Symbol ..........................................................................................................43
5.1.2.0 Symbology...................................................................................................................43
5.1.2.1 Density.........................................................................................................................43
5.1.2.2 Bar Height ...................................................................................................................44
5.1.2.3 Guard Bars ...................................................................................................................44
5.1.2.4 Quiet Zone ...................................................................................................................44
5.1.2.5 Symbol Quality............................................................................................................44
5.1.3 Human Readable Data Specifications .................................................................................44
5.1.3.0 Wholesale Unit AGIN Barcode Content Text .............................................................44
5.1.3.1 UPC Barcode Content Text .........................................................................................44
5.1.3.2 UPC Supplemental Barcode Content Text ..................................................................45
5.1.3.3 Retail Units In Wholesale Package .............................................................................45
5.1.3.4 Spanish Price Code......................................................................................................45
5.1.3.5 Retail U.S. Price ..........................................................................................................45
5.1.3.6 Retail Canadian Price ..................................................................................................45
5.1.3.7 Marketing Number ......................................................................................................46
5.1.3.8 Description ..................................................................................................................46
5.1.3.9 Manufacturer Information ...........................................................................................46
5.1.3.10 Caption Code ...........................................................................................................46
5.1.3.11 Alpha Stock Keeping Unit Product Identifier Label Requirements ........................47
5.1.4 PIL Label Size .....................................................................................................................47
5.2 MISCELLANEOUS LABEL SPECIFICATIONS ..................................................................47
5.2.0 PIL Durability .....................................................................................................................47
5.2.1 PIL Substrates .....................................................................................................................48
5.2.2 PIL Contrast (Color) ...........................................................................................................48
5.2.3 PIL Printing Processes........................................................................................................48
5.3 PRODUCT IDENTIFICATION LABEL APPLICATION......................................................48
5.3.0 PIL Placement for Non-Greeting Card and Sticker Product ..............................................48
5.3.1 PIL Placement for Greeting Card / Sticker Product ...........................................................49
5.3.2 PIL Skew Tolerance.............................................................................................................52
5.3.3 PIL Adhesion .......................................................................................................................52
5.4 OPTIONAL PIL SOURCE ......................................................................................................52

5.5 NEW VENDOR – PIL APPROVAL ...............................................................................................52
6 MASTER CARTON LABEL .......................................................................................................53
6.1 MCL DATA CONTENT .........................................................................................................53
6.1.0 Barcode Symbol Generation Specifications ........................................................................53
6.1.0.0 Symbology...................................................................................................................54
6.1.0.1 Density.........................................................................................................................54
6.1.0.2 Bar Height ...................................................................................................................54
6.1.0.3 Quiet Zone ...................................................................................................................54
6.1.0.4 Durability.....................................................................................................................54
6.1.0.5 Label Material .............................................................................................................55
6.1.0.6 Printing Processes........................................................................................................55
6.1.0.7 Symbol Quality............................................................................................................55
6.1.1 Human Readable Data Specifications .................................................................................55
6.1.1.0 Manufacturer Identification and Date of Manufacture ................................................56
6.1.1.1 Other Text Data ...........................................................................................................57
6.2 MCL PLACEMENT................................................................................................................59
6.2.0 C-box Master Carton ..........................................................................................................59
6.2.1 Non C-box Master Carton ...................................................................................................60
6.3 NEW VENDOR – MCL APPROVAL ............................................................................................60
7 PALLETIZATION........................................................................................................................60
7.1 PALLET SIZES .......................................................................................................................60
7.2 PALLET STACKING METHOD ...........................................................................................61
7.3 SECURING LOOSE INVENTORY ON PALLET .................................................................63
7.4 PALLET IDENTIFICATION (ID) PAPERWORK PLACEMENT ........................................63
8 TRAILER AND CONTAINER LOADING................................................................................64
8.1 C-BOX MASTER CARTON TRAILER LOADING ..............................................................65
8.2 NON C-BOX MASTER CARTON TRAILER LOADING ....................................................69
8.3 PALLET TRAILER LOADING ..............................................................................................71
8.4 SHIPPING DOCUMENTS .....................................................................................................72
9 SPECIFICATION CHANGE REQUEST FORM .....................................................................74
SPECIFICATION CHANGE REQUEST FORM .............................................................................74
10 SPECIFICATIONS CHANGE SUMMARY, VERSION 1.42, PUBLISHED 2/29/2012........75
11 APPENDIX A – RESOURCES ....................................................................................................75
12 APPENDIX B – GLOSSARY .......................................................................................................76
13 APPENDIX C – PIL AND MCL REFERENCE SHEETS ........................................................78

1 CARD PRODUCT PACKAGING SPECIFICATIONS
1.1 SORTING MACHINARY BACKGROUND
American Greetings utilizes automated sorting equipment in distribution centers to sort wholesale units
into shipping containers. The automated sorting equipment is complex and requires that wholesale
units conform to a general shape and size with predefined package characteristics. Though all cards
will not be eligible for processing on the sorter, it is our goal to process as much product as possible
with automation.
1.2 SORTABLE PRODUCT DEFINITION

Sortable card product consists of product that meets the required dimensions (see table 1.1) and
packaging requirements to be processed by automated sorting machinery. This product consists
primarily of wholesale units of greeting cards and envelopes, but may also include sticker product (see
figure 1.1). Wholesale units of product for this category must meet the following size requirements:
English Imperial Metric

Dimension Minimum Maximum Minimum Maximum
Length 5.000 in. 10.250 in. 12.700 cm 26.035 cm
Width 3.750 in. 7.000 in. 9.525 cm 17.780 cm
Thickness 0.125 in. 1.000 in. 0.318 cm 2.540 cm
Table 1.1: Dimension Requirements for Sortable Product
Figure 1.1: Example of Sortable Product, Front (left) and Back (right) Sides
When cost effective and practical, all wholesale units should be packaged to meet the minimum and
maximum requirements for sortable products.
1.3 CARD WHOLESALE UNIT PACKAGING METHODS
There are three acceptable packaging methods for card wholesale units:
1. Unshrunk plastic wrap
2. Shrunk plastic wrap
3. Polybag

Figure 1.2 shows the three different packaging methods.
Figure 1.2: Examples of Unshrunk Plastic (left), Shrunk Plastic (center), and Polybag (right)
For each of these methods, there are specific requirements pertaining to the material used. Shrunk and
unshrunk plastic wrap packaging methods have very similar requirements and will be discussed in the
same section with the slight differences clearly noted. Orientation of the retail units within the package
and characteristics of the final product are the same regardless of the packaging method used. The
following sections detail each of these methods as well as expectations for the final product.
All card package designs must be tested and approved before production usage. Please contact
your AG Buyer or the PIL Coordinator for more information. Your AG buyer can also provide a
list of approved polybag suppliers.
1.3.0 Shrunk and Unshrunk Plastic Wrap Packaging Method

If plastic wrap is used for packaging, the plastic should meet the following requirements:
 Medium slip, low-density polyethylene, or a hexane LLDPE and LDPE product.
 Semi-transparent to clear
 Low-gloss to minimize reflection
 Low static
The film must also possess good puncture and tear resistance in order to withstand warehousing, order
filling, shipping, and merchandising environments. Specific property requirements for film can be
found in table 1.2. Unless specified, the tolerances for the target values listed in the table are 10%.

Film Properties Value ASTM
Film Thickness (inches) 0.0005 to 0.0007 N/A
Tensile Tear of Film (gm-force) 28 MD D 1938
Kinetic Coefficient of Friction 0.16 D 1894
Table 1.2: Film Property Requirements for Sortable Product Packaged in Plastic Wrap
ASTM: American Society for Testing and Materials. Additional information is available
in Appendix A.
The coefficient of friction and tensile tear are the two most important characteristics. Suppliers are
required to match the above specifications for card wholesale unit packaging materials. It is
recommended, but not required, that a heat sensitive film be used and that it be shrunk to conform to
the size of the product contents. The film used, whether shrunk or unshrunk, should not adhere to other
like wholesale units in the master container during shipment or warehousing, but have enough tack
with other surfaces (rubber belts, rollers) that it can be processed by automated sorting machinery.
1.3.1 Polybag Packaging Method

A polybag is a plastic film pouch manufactured with three edges permanently sealed and the forth edge
sealed by a peel-and-stick adhesive flap. The flap must have a 45-degree bevel beginning at the apex of
the fold. The physical attributes mentioned can be seen below in figure 1.3. Polybags are generally
manufactured in bulk, hand filled with retail product, and sealed by hand.
Figure 1.3: Polybag with Peel-and-Stick Adhesive Flap and 45-Degree Bevel (left) and Wholesale Unit
Packaged in a Polybag (right)
If a polybag is used for packaging, the plastic should meet the following requirements:
 Medium slip, low-density polyethylene, or a hexane LLDPE and LDPE product
 Semi-transparent to clear
 Low-gloss to minimize reflection
 Low static

The film must also possess good puncture and tear resistance in order to withstand warehousing, order
filling, shipping, and merchandising environments. Specific property requirements for polybag can be
found in table 1.3. Unless specified, the tolerances for the specification in the table are 10% of the
values listed.
Polybag Properties Value ASTM

Film Thickness (inches) 0.00118  .0001 N/A
Tensile Tear of Film (gm-force) 357 D 1938-02
Tensile Tear of Perforation (lbs/linear inch) 1.8  0.6 Single Layer –
½” from perf.
Kinetic Coefficient of Friction 0.177  0.017 D 1894-01
Table 1.3: Film Property Requirements for Sortable Product Packaged in Polybags
The coefficient of friction and tensile tear are the two most important characteristics. Suppliers are
required to match the above specifications for card wholesale unit packaging materials and must utilize
pre-approved bag designs. The adhesive should be located only between the flap and the polybags and
be firmly sealed along the entire length of the flap. The polybag itself should not adhere to other
wholesale units in the master container during shipment or warehousing, but have enough tack with
other surfaces (rubber belts, rollers) that it can be processed by automated sorting machinery.
1.4 CARD WHOLESALE UNIT PACKAGE CHARACTERISTICS

Regardless of the packaging method used, all card packages must have the following characteristics:
a) The wholesale unit film packaging (or polybag) should conform to the general shape of the
retail unit.
b) The card wholesale unit film may include either an unsealed flap or a sealed seam near the
center of the unit running parallel to the longest side, as described below:
 Unsealed Flap - The wholesale unit can contain an unsealed opening (referred to as the
flap), which is typically created by overlapping the film during the wrapping process. The
film must overlap a minimum of 1 inch (2.54 cm) and not permit the product contents to
spill during human or machine handling.
 Sealed Seam- Film over wrap may be sealed on the seam as long as the package allows air
inside of package to escape. The seal must be strong enough that it does not tear and allow
the contents to spill during human or machine handling. Excess film opposite the seal
should not exceed 1.0 inch (2.54 cm).
c) Wholesale units that are packaged in shrunk film must not have excess bunched plastic on the
PIL side of the package that would cause printing (applied by the sorter) to be unreadable. An
example of excess plastic can be found below in figure 1.4.

Figure 1.4: Excessive Plastic Wrap
d) Wholesale unit film (or polybag) will have perforations, on the front and back of the package,
running parallel to the longest dimension of the package for ease in opening. The strength of the
perforation is critical and must be reviewed and approved by the AG Buyer.
e) Film packaging (or polybag) may not contain voids or holes greater than 0.375 inches (0.952
cm) in diameter. For unsealed packages that have overlapping film as described above, the flap
opening does not constitute this type of void or hole.
f) The packaging film (or polybag) should not extend beyond the dimensions of the retail
components as follows:
 Maximum of 0.250 inches (0.635 cm) on each end of the unit in length (longest dimension).
 Maximum of 0.250 inches (0.635 cm) on each side of the unit in width (shortest
dimension).
g) The film (or polybag) should have one inch or less slack (looseness) in the middle of the unit. A
loose packaging test is shown in figure 1.5 on a wholesale card unit with an unsealed flap
opening in the film packaging. To check for loose packaging, perform the following steps:
 With the card package laying on a flat surface, pinch the film (or polybag) near the center of
the package and lift until there is resistance.
 Measure the distance from the top surface of the contents to the highest point that the film
(or polybag) can be lifted without stretching.
 The distance should be less than one inch (2.54 cm).

Figure 1.5: Example of Film Wrap with Proper Tightness
h) The film packaging (or polybag) needs to be tighter on cards that are “compressible” (with
special folds, pop-outs, and attachments) to minimize overall thickness and provide favorable
rigidity. It is particularly important to package cards such that overall wholesale unit thickness
is less than 1.0 inch (2.54cm) when possible.
i) Wholesale units must be relatively flat and the film wrap (or polybag) must not be so tight that
the unit is bowed greater than 0.250 inches (1.27 cm) when placed on a flat surface (see figure
1.6).
Figure 1.6: Card Package Bowed Due to Tight Film Wrap
1.5 CARD RETAIL PRODUCT ORIENTATION IN WHOLESALE PACKAGE

All cards with a caption locator should be unit packed using the configuration in figure 1.7. The cards
should face outward, unless the cards have delicate hand-finishing attachments, so that the design on
the front of the card can be seen through the film. The PIL should be adhered to the film on the caption
locator side of the package, as indicated in section 5.3 of this document.
Cards without caption locators should follow the same envelope and card orientation. The PIL should
have the same placement and orientation on the envelope side of the package.
Cards that have delicate hand-finishing attachments should be turned so that the attachment faces the
inside of the wholesale package. Packages that have attachments near the top or bottom edge of the

cards should be interleaved to create a more uniform package thickness and minimize the wedge effect
where one end of the wholesale unit is significantly thicker than the other.
Cards that do not have uniform thickness (wedge shaped wholesale units) must be interleaved correctly
as shown in Figures 1.11 and 1.12 unless approved by an AG buyer.
Figure 1.7: Appropriate orientation for locator, envelope, and card.

*Note: Configuration 1 and Configuration 2 are the same orientation shown in reverse order.
1.6 SPECIAL HAND FINISH ATTACHMENT/NON-UNIFORM THICKNESS PRODUCT

CONSIDERATIONS
Some attachments and non-uniform thickness product can make a card unit un-sortable on the
automated sorting equipment. Automated sorting equipment is sensitive to the shape of product being
fed through it, making the equipment susceptible to jams and the non-uniform product likely to be
damaged. For product with special attachments and non-uniform thickness, it is advantageous to ensure
that the product is oriented and packaged according to the following guidelines if possible.
Attachments and non-uniform thickness product should be considered delicate and receive special
treatment only if they are made of plastic, metal, paper or other material that form an elevated surface.
Requirements for cards with attachments and non-uniform thickness product that warrant special
treatment can be found in the next section. Some reasons for special treatment are as follows and
examples can be seen in figure 1.8.
 Attachment and non-uniform thickness product could be crushed due to stacking and/or
handling, especially elevated paper attachments, in which case the edges could bend.
 Attachment could separate from the card, especially when there are few points of contact
between the card and attachment.
 Attachment and non-uniform thickness product could damage adjacent card(s) due to pressure
from stacking, especially with rhinestones and other hard attachments.
Ribbons, cloth, and flat soft plastic or paper attachments, which can be seen in figure 1.9, should not be
considered delicate attachments because they are flush with the card and will not be damaged due to
stacking. It is still necessary to interleave these cards within the package whenever possible to maintain
a uniform package thickness.

The use of special paper or windows, as seen in figure 1.10, in the card should not be considered
attachments needing special treatment. These should be treated as regular cards.
Figure 1.8: These delicate attachments require special care in packaging and stacking.
Left: Raised Paper; Middle: Hard Plastic Button; Right: Rhinestone
Figure 1.9: These attachments require special care only in packaging.

Left and Middle: Ribbons; Right: Flat Plastic
Figure 1.10: These attachments and special card items do not need special consideration.
Left: Special Paper/Plastic; Right: Window with Special Paper

1.6.0 General Requirements for Cards with Attachments/Non-Uniform Thickness Product
 The attachment should be firmly secured to the card to minimize detachment.
 Wholesale units that have attachments and non-uniform thickness product must be interleaved
to create uniform package thickness and minimize the wedge effect.
 Wholesale units with the cards oriented such that the attachment(s) faces the inside towards the
caption locator are more likely to be sortable.
Figure 1.11: Poorly Packaged Unit with Attachment Exposed and Non-Uniform Thickness (Left);
Well-Packaged Unit with Attachment Facing Inward, Units Interleaved, and Uniform Thickness Right)
 When interleaving cards with attachments and non-uniform thickness product that could
damage another card, all cards should face the same direction so that if damage does occur, it
will be to the back of the card rather than the front.
Figure 1.12: Incorrectly Interleaved Cards (Left); Correctly Interleaved Cards (Right)
 The film packaging should be tighter on cards with attachments and non-uniform thickness
product so that the wholesale unit is compressed to minimize overall thickness and provide
favorable rigidity. It is particularly important to package cards such that overall wholesale unit
thickness is less than 1.0 inch (2.54cm) when possible.
 When using c-box packaging methods A and B cards may lay flat on top rather than placed on
the bottom.
1.7.0 General Requirements for Wholesale Card Package Dual Perforated Scores
Heat-shrunk and non-shrunk wholesale card packages should have both dual perforated scores located
0.5 inches (1.27cm) to 1.0 inch (2.54cm) from the edge of the package opposite from the edge where
the PIL is located, and not interfering with the center film seam or film overlap. These perforated
scores should be within 0.0” (0.0cm) +/- 0.5” (1.27cm) of each other.

DUAL PERFORATE SCORES
Cards Dropped First Locator Dropped First
Rotate Package Back to Front Rotate Package Back to Front
Non Design Side Design Side Non Design Side Design Side
Back CLC CLC Back CLC CLC
Envelopes Envelopes
Cards Cards
PIL PIL
.75" (1.91 cm) .75" (1.91 cm) .75" (1.91 cm) .75" (1.91 cm)
Longitudinal Longitudinal
Seal Seal
Perforated Score Perforated Score Perforated Score Perforated Score
The dual perforated scores should be located 0.5" (1.27 cm) minimum from the edge.
The dual perforated scores should be located 1.0" (2.54 cm) maximum from the edge.
Perforated scores should be aligned on top of each other no more than .25" (0.64 cm) apart.
Figure 1.13: Placement of Dual Perforated Scores on Wholesale Card Package
2 NON-CARD PRODUCT PACKAGING SPECIFICATIONS

The two categories of non-card product are shippable and non-shippable and will be described in the
following sections.
2.1 NON-SHIPPABLE PRODUCT

Non-shippable product consists of individual wholesale units that do not meet the sortable product
definition and usually cannot be shipped to the customer as-is, but can be placed with other product
inside a shippable corrugated container. This product type includes, but is not limited to, stationery, gift
bags, bows, signage, and small fixtures parts. Wholesale units of product for this category may exist in
a variety of sizes and shapes but must meet the following requirements.
 Two of the wholesale units, including packaging must fit into a container with dimensions
either 21 inches by 16.125 inches by 8 inches (53.34 cm by 40.96 cm by 20.32 cm) or 22.50
inches by 15.25 inches by 13.50 inches (57.15 cm by 38.74 cm by 34.29 cm). Please note that
product meeting this size requirement may be packaged as a shippable product, however, a
non-shippable product packaging is preferred.
 The weight of an individual non-shippable wholesale unit, including the packaging, may not
exceed 15 pounds (9.07 kg).
2.1.0 Non-Shippable Packaging Materials and Characteristics

The packaging must be kept consistent so that all wholesale units with a common AGIN (SKU) look
the same and have the same length, width and depth dimensions for order filling and inventory
purposes.

Wholesale unit packaging must have the smallest dimensions possible without the wholesale unit being
damaged during the packaging process and must prevent the retail unit from becoming damaged during
handling and transportation in a corrugated shipping container with a minimal amount of cushioning to
fill the void (empty space) in the shipping container.
It is recommended that wholesale units be packaged in a poly-bag when possible, however, it is

acceptable to use other types of packaging, including corrugated containers, when necessary to prevent
damage to the wholesale unit. Product that could become damaged or crushed during transportation,
handling within the distribution facility, and subsequent shipment to the customer should be placed in a
corrugated container strong enough to prevent damage. An example of fragile product is bows, shown
in figure 2.1, which could easily be crushed. All retail units that are packaged in corrugated containers
should occupy at least 80% of the wholesale unit package volume.
Figure 2.1: Bows Packaged in Corrugation
It is permissible to bend or roll product during packaging to reduce overall dimensions as long as the
product is not damaged in the process. For example, paper signs can be rolled into the shape of a
cylinder to reduce size, as shown in figure 2.2. A tightly packaged roll (figures 2.2a and 2.2b) is
preferred to a loosely packaged roll (figure 2.2c).
Figures 2.2a and 2.2b: Tightly Packaged Rolls

Figure 2.2c: Loosely Packaged Roll
Each wholesale unit must have a PIL placed on the outside of the wholesale unit packaging. Refer to
section 5 of this document for label requirements and proper placement.
2.2 SHIPPABLE PRODUCT

The shippable product category consists of product that does not meet the card product definitions,
product that is too large to be packaged as a non-shippable product, and some that does meet the non-
shippable product size requirements but exceed weight requirements. Each wholesale unit of shippable
product, as suggested by its title, should arrive at the distribution center in a shippable corrugation.
This category includes small items such as rolls of gift-wrap, bows, some fixture items that can be
bundled with other items for shipment to the customer, as well as large items, such as cabinet fixtures
and multi-part items, that must be either shipped individually or on a pallet. Shippable items come in a
variety of shapes and sizes, as shown in the following examples.

Assortments (small) Fixture Items (small)
Assortments (large) Fixture Items (large)
Roll Wrap
Table 2.1: Shippable Product Examples

2.2.0 Shippable Packaging Materials and Characteristics
The packaging for each individual product should be consistent so that all units with a common AGIN
look the same for order filling and inventory purposes.
Product must be packaged with a new, durable corrugated shipping container that can be shipped
directly to the customer and can withstand handling during multiple transportation and distribution
processes. Never exceed the maximum gross weight limit for the shipping container, which is printed
on the Box Maker's Certificate on the bottom flap of most corrugated cartons. If the weight of a
shippable wholesale unit exceeds 40 pounds (18.14 kg), an overweight label must be applied. Refer to
section 3.13 of this document for label placement and specifications.
Product should be packaged as rectangular in shape as possible to allow it to cube better when placed
inside a trailer for shipment or grouped with other product to be bundled before shipment to the
customer. The retail unit should occupy at least 80% of the wholesale unit package volume. Filler or
dunnage must be used when needed to fill voids in the shipping container to prevent damage to the
retail unit.
Each wholesale unit must have a PIL placed on the outside of the wholesale unit. Refer to section 5 of
this document for label requirements and proper placement. Wholesale units that consist of multiple
cartons must be identified with visible markings denoting the piece count and total number of pieces
that comprise one wholesale unit (example: 1/3 or 1 of 3).
3 MASTER CARTONS
3.1 MASTER CARTON DEFINITION
A master carton is defined as any container used to store wholesale unit(s) of a product for ease of
handling, transporting, or shipping. Master cartons are divided into two categories, depending on the
type of container. The two categories are c-box master cartons and non c-box master cartons.
Each category is described below:

 C-box master cartons are corrugated containers that have a removable lid and conform to
specific size and construction requirements.
 Non c-box master cartons are corrugated containers that do not meet the c-box size and
construction requirements.
3.2 PRODUCT TYPES

All externally supplied greeting cards must be packed in a regular c-box master carton with a standard
quantity of 10 wholesale units per c-box master carton for each Purchase order. For externally supplied
greeting cards, standard quantities less than 10 must be approved by an AG buyer. All internally
supplied greeting cards must be packed in a regular c-box master carton with a standard quantity of 10
wholesale units per c-box master carton for each Manufacturing order. For internally supplied greeting
cards, standard quantities less than 10 per c-box master carton must be approved by the affected
Distribution Center (DC).
Non-card items may also be packed into a c-box if at least 10 units can fit into the box. For externally
supplied product, standard quantities less than 10 must be approved by an AG buyer. For internally

supplied product, standard quantities less than 10 per c-box master carton must be approved by the
affected DC.
Deep c-boxes are used for non-card product only and have the same 10-unit minimum content
requirement. When either type of c-box is used, it must also be the shipping carton. Multiple c-boxes
must not be packed in a larger corrugated shipper for transportation. All non-card products, which do
not meet the minimum quantity requirement for a c-box, must be packed into a non c-box master
carton.
3.3 C-BOX CONTAINER SIZES

The exact size and acceptable tolerances of the c-box lid & base are as follows:
Base External Dimensions Lid Interior Dimensions

Size Tolerance Size Tolerance
Length 23.5 in. (59.69 cm)  0.125 in (0.32 cm) 23.75 in. (60.33cm)  0.125 in (0.32 cm)
Width 8.875 in. (22.54 cm) + 0, - 0.125 in (0.32 cm) 9.25 in. (23.50 cm)  0.125 in (0.32 cm)
Depth - Regular 7.25 in (18.415 cm)  0.125 in (0.32 cm) 3.0 in (7.62 cm)  0.125 in (0.32 cm)
Depth - Deep 11.25 in (28.575 cm)  0.125 in (0.32 cm)
Table 3.1: Regular and Deep C-box Lid and Base Dimensions
Figure 3.1: Constructed C-box
3.4 C-BOX MASTER CARTON CONSTRUCTION

C-boxes are constructed using two specifications depending upon whether they are used by internal
(American Greetings own manufacturing) or external supplier. Vendor c-box suppliers should adhere
to the vendor c-box requirements. Internal suppliers should adhere to the reusable c-box specification.
3.4.0 Vendor C-box Construction
The following are specifications for vendor c-box construction:

C-box Base C-box Lid
Style HSC Special Die Cut Non-Joined
Construction Double Wall Single Wall
Flute BC B
Minimum Edge Crush Test 48 lbf ECT
Minimum Burst Test 275 lb psf 200 lb psf
Minimum Compression Test 1300 lbf
(top to bottom)
Table 3.2: Specifications for Vendor C-box Construction
The base should be made of 5-ply, corrugated fiberboard with a minimum bursting strength of 275
pounds per square inch. It is not necessary to have an extra panel folded and glued inside the box base,
as the box is stiff enough for transportation. Figure 3.2 shows a c-box base prior to construction.
The lid should be made of 3-ply, corrugated fiberboard with a bursting strength of 200 pounds per
square inch minimum. Heavier corrugated fiberboard may be used. Figure 3.3 shows a c-box lid prior
to construction.
3.4.1 Reusable C-box Construction

Reusable C-boxes have stronger construction than vendor c-boxes to facilitate additional handling and
reuse.
Reusable C-Box Construction and Specifications
Box style Half slotted container (HSC)

Construction Double wall B/C flute
Minimum top-to-bottom 3,000 pounds
compression strength
Minimum burst strength 500 pounds
Glue tab Minimum 1.75 inches (4.45 cm)
Glue coverage on tab Minimum 75% coverage
Required print Box maker’s certificate (certifying
500 pound burst strength)
Manufacture date (mm-dd-yy)
Identification number (156754)
Print lettering size 0.75 inch (1.91 cm) to 1.0 inch
(2.54 cm) high
Outside dimensions Size Tolerance

Length 23.5 inches (59.69 cm) ± 0.125 in. (0.32 cm)
Width 8.875 inches (22.54 cm) + 0 (0 cm), - 0.125 in. (0.32 cm)
Depth 7.25 inches (18.42 cm) ± 0.125 in. (0.32 cm)
Table 3.3: Specifications for Reusable C-box Construction

Glue Tab - Minimum 1.75-inches
and minimum 75% glue coverage
7.2500
Measurements shown are

outside dimensions in
inches. See table above for
acceptable tolerances.
23.5000
8.8750
Figure 3.2: Constructed Reusable C-box
156754 12-06-11
AGIN#: 156754 Box maker's Manufacture Date

certificate Month-Day-Year
Figure 3.3: Placement of Reusable C-box Base Information
The lid shall be made of 3-ply, corrugated fiberboard with a bursting strength of 275 pounds per square
inch minimum. Heavier corrugated fiberboard can be used. Table 3.1 shows the dimensions for a
reusable c-box lid. Figure 3.4 shows the c-box lid prior to final construction as well as marking
placement, including item identification, the date, and box maker certificate.
Figure 3.4: Reusable C-box Lid Construction

3.4.2 Reusable Deep C-Box Construction
Deep C-Box Construction and Specifications
Box style Half slotted container (HSC)

Construction Double wall B/C flute
Minimum top-to-bottom 2,100 pounds
compression strength
Minimum burst strength 500 pounds
Glue tab Minimum 1.75 inches (4.45 cm)
Glue coverage on tab Minimum 75% coverage
Required print Box maker’s certificate (certifying
500 pound burst strength)
Manufacture date (mm-dd-yy)
Identification number (156754)
Print lettering size 0.75 inch (1.91 cm) to 1.0 inch
(2.54 cm) high
Outside dimensions Size Tolerance

Length 23.5 inches (59.69 cm) ± 0.125 in. (0.32 cm)
Width 8.875 inches (22.54 cm) + 0 (0 cm), - 0.125 in. (0.32 cm)
Depth 11.25 inches (28.58 cm) ± 0.125 in. (0.32 cm)
Table 3.4: Specifications for Reusable Deep C-box Construction
Glue Tab - Minimum 1.75-inches

and minimum 75% glue coverage
11.2500
Measurements shown are

outside dimensions in
inches. See table above for
acceptable tolerances.
23.5000
8.8750
Figure 3.5: Constructed Deep Reusable C-box
156754 12-06-11
AGIN#: 156755 Box maker's Manufacture Date

certificate Month-Day-Year
Figure 3.6: Reusable Deep C-box Base Information

3.5 PACKING CARD PRODUCT INTO C-BOXES
Dunnage, or filler, should not be used when packing cards into c-boxes because it is typically not
needed, even if a large part of the space is left empty. The use of unnecessary dunnage results in extra
cost during manufacturing and at the warehouse for removal and disposal. Known exceptions, in which
case the use of dunnage is acceptable, include Card Code 27 and Tab 514 envelopes.
A c-box may arrive partially empty if it is the last box of the manufacturing run. Whenever possible,
contingent on the manufacturing order and the terms of agreement with the AG buyer, a complete order
of full c-boxes is preferred for inventory tracking purposes.
There are three different methods for packing cards into c-boxes, which are described in the following
sections.
3.5.0 Card Packing Method A

Cards must be packed vertically and on the long edge of the card, according to method A, whenever
possible. Method A is the preferred method and ergonomically optimal for picking. The preferred PIL
placement for Method A is for the PIL to face the end of the c-box that the Master Carton Label (MCL)
is on.
Please note that if the width of the card is over 7.25 inches (18.415 centimeters) and/or the length of
the card is over 8.875 inches (22.54 centimeters), this method may not be used because the cards will
not fit.
Figure 3.7: Method A
3.5.1 Card Packing Method B

An alternative to method A is method B, in which the cards are packed horizontally and on the long
edge of the card. This packing method is a second choice. Please note that if the length of the card is
over 11.75 inches (29.85 centimeters) only 1 stack of cards will fit into the c-box.

Figure 3.8: Method B
3.5.2 Card Packing Method C

Cards can lie flat (Method C) as a last resort when the physical makeup of the product does not allow
for methods A or B. When this method is used, one inch of empty space must be left at the top of the c-
box.
Figure 3.9: Option C
3.5.3 Packing for Optimal Use of Space

A recommended technique for packing card units in a vertical orientation is to place a few layers of
cards flat in the bottom of the c-box followed by rows of units positioned upright, filling the c-box
completely, as can be seen in figure 3.8. Cards may not lay flat on top of cards that are packed
vertically, as in c-box packing methods A and B, unless they have attachments that could be damaged,
as specified in section 1.6. If cards with attachments are placed flat on top of vertically packed cards,
there must be one inch of empty space at the top of each c-box.

Figure 3.10: Packing Cards to Fill the C-Box
3.5.4 Wholesale Card Packing C-Box Factor

Objective: To minimize the amount of force required to pick wholesale card packages.
Pack Factor: The maximum allowable force required to separate wholesale card packages 0.75 in. (1.91
cm) in a c-box must not be greater than 3.0 pounds force per square inch (psi) or 0.21 kilograms force
per square centimeter (kgf/cm2). This separation force must be measured from the point where the
least amount of force is required to separate wholesale card packages in a c-box. This maximum
allowable force is applicable for all card packing methods.
3.6 CARD ORIENTATION

For all packing methods in which the cards are packed on edge, the folded edge of the card should face
outward. Exceptions are listed below in table 3.5.
Situation Examples Guideline

Fold is located on  Vertical Top Single The longest edge of
one short edge of Folds the card should face
the card.  Horizontal Side Folds outward.
Folds are located  French Folds The edge with the

on one short edge longest fold should
and one long edge face outward.
of the card.

An equal number  Gate Folds Either long edge of the
of folds can be  Z Folds card may face
found on both  5 Panel Folds outward.
long edges.
An unequal  W Folds The edge with the

number of folds greatest number of
can be found on folds should face
both long edges. outward.
Table 3.5: Card Orientation Exceptions for C-box Packing
Wholesale card packages should be consistently oriented in the c-box with the PIL labels facing the
same direction, as shown below in figure 3.9, to facilitate group removal and sorting.
Figure 3.11: Card Packages with PILs facing a uniform direction throughout the c-box
The orientation for some cards may be altered if the card packages have a wedge shape due to thick
attachments. In this case, the cards should be interleaved in groups of cards that have the PIL facing the

same direction. The group size should be as large as possible without affecting the number of
wholesale units that can fit into a c-box. Figure 3.10 illustrates interleaving in groups of two, in which
each group of two has the same PIL orientation.
Figure 3.12: Interleaving of Wedge-Shaped Packages in Groups of Two
3.7 NON-CARD C-BOX PACKING

Packing non-card product into c-boxes as opposed to a non c-box master carton is a requirement only
for candles, curling ribbon, gift enclosures, post a notes, sheen ribbon, and stickers. All other non-card
items that will fit the minimum quantity of 10 units per master carton should be packed into c-box (or
deep c-box) master cartons. It is helpful to distribution processes for small items, especially those that
are low volume, to be packed into c-boxes at manufacturing as these items can be taken directly to a
flow-rack line. Often, small product that arrives in non c-box master cartons must be repacked into c-
boxes before being made available for order filling.
As stated in section 3.2, the minimum quantity required to pack non-card wholesale units into a regular
or deep c-box is 10. If the product is a small or flat item that could spill out when the box is tilted to a
45-degree angle, then at least 1 inch of empty space should be left at the top of each box. Otherwise,
the box should be packed to maximize space usage.
Figure 3.13: Left – C-box of Bookmarks With Empty Space at The Top to Prevent Spilling
Right – Deep C-box of Ribbon Filled to Maximize Space Usage, as Product Will Not Spill if Tilted

The following pictures show examples of items that must be packed into regular or deep c-boxes,
assuming the minimum quantity requirement is met.
Table 3.6 shows items that must be packed into regular (or deep) c-boxes.
Candles – Regular C-box Gift Enclosures – Regular C-box
Post-A-Notes – Regular C-box Stickers – Regular C-box
Sheen Ribbon Rolls – Deep C-box Curling Ribbon Rolls – Deep C-box
Table 3.6: Items That Must be Packed into C-boxes

Table 3.7 shows items that may be packed into regular c-boxes, though it is not required.
Flat Wrap Bookmarks
Note Cards Gift Card Holder
Table 3.7: Examples of Items That May be Packed into C-boxes
Table 3.8 shows items that may be packed into deep c-boxes, though it is not required.
Small Fixture Items Small Fixture Items
Table 3.8: Examples of Items That May be Packed into Deep C-boxes

If there is any question about whether or not an item should be packed in a c-box, please contact your
AG buyer. In addition, if it is not required that an item be packed into a regular or deep c-box and
doing so would add cost, please contact your AG buyer with all applicable cost and space utilization
information.
3.7.0 Packing for Optimal Use of Space

Non-card items should always be packed to maximize space utilization. One of our suppliers suggested
a new packing method for a non-card item. The old method was essentially card packing method A, as
depicted in figure 3.12. The new packing method calls for interleaving of the items, as shown in figure
3.13.
Figure 3.14: Old Packing Method
Figure 3.15: New Packing Method
The new method increased space utilization by 30%. Simply changing the packing method resulted in
space saved at the supplier’s warehouse, better space utilization in the container used to transport the
items, a space savings at the distribution facility in both warehouse space and primary pick location
space, and a reduction in replenishment labor. Space utilization is essential and maximizing it, while
maintaining the integrity of the product, can result in a great deal of savings for both the supplier and
the AG distribution facilities. If there are any questions about whether or not a packing method should
be used, please contact the AG buyer.
3.8 SECURING C-BOX LIDS

If the c-boxes or deep c-boxes, regardless of content, are transported in a direct shipment to an AG
distribution center, then the lid should not be taped to the base. A direct shipment is one in which the
individual c-boxes or deep c-boxes are handled only twice for transportation purposes: once when
loading into the shipping container and once when unloading at the AG distribution center. The
container itself may be transferred through multiple transportation carriers as long as the c-boxes or
deep c-boxes within the container are not handled. Please note that this requirement is not contingent
on whether the shipment is a Less Than Container Load (LCL-CFS) or Full Container Load (FCL-CY).

If transportation (shipping) of product to the distribution center entails multiple handling of the
individual boxes for reloading into other containers or consolidation with other shipments, the lid
should be secured to the base using 1 piece of adhesive tape around the long side of the box, as shown
below in figure 3.12.
Figure 3.16
3.9 NON C-BOX MASTER CARTON SIZES

Master Cartons of various sizes and shapes, from small containers that can be lifted with one hand to
large containers that occupy an entire pallet, may be used as long as they adhere to the requirements
documented within.
Master cartons should be of consistent size and construction for each shipment of the same AGIN or
SKU. Each must contain a consistent quantity of wholesale units for the same AGIN or SKU with the
exception of a partially filled master carton that may exist for each order.
The size of the master carton should be carefully planned so that the space within the master carton is
as close to fully utilized as possible and so that the master cartons, when palletized, optimally use the
cube of the pallet space available. The goal is to minimize corrugation and transportation costs as well
as optimize the use of space within the warehouse. Figure 3.13 shows an example of fully utilized
master cartons and pallet space.
Figure 3.17: Fully Utilized Pallet Space and Master Carton
Figure 3.14 shows an example of poor planning. Had the master carton size been planned to fit the
footprint of the pallet, many more pieces of product would have fit on the pallet.

Figure 3.18: Under-Utilized Pallet Space
Although maximum utilization is ideal, there are some circumstances in which it cannot be
accomplished due to the size and shape of the product, limitations in master carton sizes, or cost of the
ideal master carton. Do not alter the size of the master carton if space utilization is not improved. If
master carton sizes are limited and outsourcing the ideal size is more costly, please contact your AG
buyer to make the final decision on the master carton size.
In some cases there may be unused space in the carton that would allow the items within to shift during
transportation or handling and get damaged. Filler material may be placed in the master carton to fill
the unused spaces or to protect the contents, but please keep in mind that this empty space should only
exist where absolutely necessary.
3.10 NON C-BOX MASTER CARTON CONSTRUCTION

Non C-box Master Cartons are often constructed from corrugated paperboard held together with
adhesive tape, glue or staples. The master carton must have sufficient durability to ensure the
containment and protection of products transported through single-package distribution environments.
Please note that a double-wall container should be used for any item(s) weighting more than 120
pounds. For domestic shipments, follow these steps when selecting the most appropriate shipping
corrugation for non-card wholesale unit:
1. Weigh items to be shipped.

2. Measure and add together the length, width, and height of the box.
3. Select the appropriate row in Table 3.6, which is the industry standard for corrugation
construction, where the criteria in both columns A and B are met.
4. Use column C to identify the recommended Bursting Test strength of the box.
5. Use column D to identify the recommended Edge Crush Test strength of the box.
Either the bursting strength or the edge crush strength can be found on the Box Maker's Certificate. Do
not exceed the weight recommended on the Box Maker’s Certificate!

A B C D
Maximum Weight of Maximum Outside Bursting Test Edge Crush Test (ECT)
Box & Contents (lbs.) Dimensions (inches) (lbs. per sq. in.) (lbs. per in.)
L+W+H
Single Wall Corrugated Containers
20 40 125 23
35 50 150 26
50 60 175 29
65 75 200 32
80 85 250 40
95 95 275 44
120 105 350 55
Double Wall Corrugated Containers
80 85 200 42
100 95 275 48
120 105 350 51
140 110 400 61
160 115 500 71
180 120 600 82
Table 3.9: Box Strength Guideline
The specifications in table 3.7 do not apply to shipments from outside of the United States! For
suppliers in locations other than the United States, please abide by your local industry standards for
foreign shipments. If you need assistance, please contact your AG buyer.
3.11 PACKING PRODUCT INTO NON C-BOX MASTER CARTONS

Non-card wholesale units should be packed to maximize space utilization. Products must be packed so
that two or more wholesale units fit into the master carton. If this is not possible, then the wholesale
unit packaging must also be used as the master carton, in which case the item is considered a shippable
product.
When placed in a master carton, the PILs should face up if possible for easy identification, as displayed
in figure 3.15. If it is not possible to place each wholesale unit with the PIL facing up, then the PIL
should be placed on the upper left corner on the side of each wholesale unit so that the location of the
PIL is uniform.
Figure 3.19: Wholesale Units Packaged in Corrugated Containers and Shipped in a Master Carton
with PIL Facing Up

If voids are left after packing is complete, dunnage or filler must be used when necessary to protect the
product from damage during transportation.
3.12 INNER CARTON

A carton containing multiple individually packaged wholesale units, as shown in figure 3.19, which is
then packed into a corrugated master carton, as shown in figure 3.17, is known as an inner carton. Inner
cartons should be avoided whenever possible. If you have a question about whether or not to use an
inner carton, please contact the AG buyer for guidance. An example of inner cartons can be found in
the following series of pictures (figures 3.16-3.20).
Figure 3.20: Master Carton Figure 3.21: Inner Cartons Within Master Carton
Figure 3.22: Inner Carton Figure 3.23: Wholesale Units Inside Inner Carton
In this example there are 4 inner cartons in each master carton and 2 wholesale units in each inner
carton. Please note that the inner carton always contains multiple wholesale units and is not considered
the wholesale unit, as there are additional requirements for cartons that are used as wholesale unit
packaging. See section 2 for these requirements.

3.13 MASTER CARTON WEIGHT RESTRICTIONS
Master carton weight, when filled with product, should not exceed 40 pounds (18 Kg) if possible.
Wholesale product should be placed into multiple master cartons, if necessary, to meet this
requirement. If the wholesale units cannot be divided, such as a single wholesale unit that weighs over
40 pounds, the carton must be identified according to ISO 3864 International Standard. An example of
the label to be used can be found in figure 3.20. Please contact the AG Buyer for approved label
distributors.
Format ISO 3864 International Standard

Size 8” X 4”
Material 3M Polyester base w/3M Polyester Overlaminate – UL Recognized and CSA Approved
Rated -40F to 300F
Color Yellow
Table 3.10: Overweight Carton Label Specifications
Figure 3.24: Example of Overweight Carton Label
The label should be placed so that it can be seen from the top and from the side of the carton where the
MCL is located. This will ensure maximum visibility. Refer to Figure 3.21 for proper placement.
Figure 3.25: Overweight Carton Label Placement
In the case that a carton weighing over 40 pounds that does not have a sticker is received, the carton
will either be repacked or properly labeled on-site and the supplier will be charged for labor and

materials. The only exception to this requirement is any unit too large to be handled manually,
requiring the assistance of handling equipment.
4 WHOLESALE UNIT AND SHIPPING CARTON IDENTIFICATION

4.1 WHOLESALE UNIT IDENTIFICATION
 Each wholesale unit must contain one (and only one) Product Identification Label (PIL), as
described in section 5 of this document.
 Wholesale units that consist of multiple cartons should be identified with visible markings
denoting the piece count and total number of pieces that comprise one wholesale unit (example:
1/3 or 1 of 3).
 Wholesale unit cartons that are not placed in a master carton and whose weight exceeds 40
pounds should be identified as a heavy carton and labeled according to ISO 3864 International
Standard (see section 3.13).
4.2 C-BOX MASTER CARTON IDENTIFICATION

 All C-box master cartons, regardless of content, should contain a Master Carton Label as
identified in Section 6.
 C-box markings should include information as displayed in table 4.1 per individual purchase
order requirements. Information may be omitted only if it is missing from the PO. Table 4.1
below shows the information that should be placed on the side panels, the longest sides, of each
c-box.
 C-box markings should not include the Country of Origin.
American Greetings Corp.

Destination Address: ___________
Attn: _________________ (602/702)
Gross Weight: _________________
Table 4.1: C-box Marking Information
4.3 INNER CARTON MARKING

A carton containing multiple individually packaged wholesale units, which is then packed into a
corrugated master carton, is known as an inner carton. Please refer to the depiction of the inner carton
in section 3.12. Inner cartons, if present, must have the following identification markings on the longest
sides of the carton.
P.O. #: ________________________
Line #: ________________________
AGIN #: _______________________
Description: ___________________
Quantity: ________Wholesale Units
Gross Weight: ___________ lbs/kgs
Country of Origin: ______________
Table 4.2: Inner Carton Marking Information

The following is an example of an inner carton marking, though the description and retail price is
omitted.
Figure 4.1: Inner Carton Marking Example
4.4 NON C-BOX MASTER CARTON IDENTIFICATION

Non c-box master cartons must be clearly identified with the information shown in table 4.3. This
information must be placed on the longest sides of the carton. Refer to the purchase order for the PO
number. The quantity per master carton is determined by the supplier and must be consistent
throughout the lifecycle of the AGIN. If there is a need to change the quantity, please contact your AG
buyer to ensure that the change will not negatively affect operations. Note: A master carton label is
required in addition to the information shown in table 4.3.
American Greetings Corp.

Destination Address: ____________
P.O. #: ________________________
Line #: ________________________
AGIN #: _______________________
Description: ___________________
Attn: __________________ (602/702)
Quantity: _______ Wholesale Units
Gross Weight: ___________ lbs/kgs
Country of Origin: ______________
Table 4.3: Non C-box Master Carton Marking Information
4.5 ASSORTMENT MASTER CARTON IDENTIFICATION

A master content slip will be provided by AG Global Sourcing. All assortment suppliers are expected
to recreate one of these content slips for each assortment master carton. The size of the assortment and
the assortment master carton governs the identification that should be used. Whenever possible, the
assortment packing slip, or assortment content slip, should be printed on a sticker and placed on the
outside of the carton. If the assortment contains too many items so that the content slip cannot fit

completely on one side of the carton, then a PIL should be used on the outside of the carton and the
content slip should be printed on standard 8.5-inch by 11-inch (21.59 cm by 27.94 cm) paper and
placed inside the carton. Only one content slip should be used for each assortment master carton.
Please see the examples of proper placement in figure 4.2.
Figure 4.2: Content Slip Placed Inside The Master Carton (Left) and Content Slip Placed on The
Outside of The Master Carton
Figure 4.3, which is not to scale, shows an example of a content slip.
Figure 4.3: Example Assortment Content Slip

The top of the content slip must contain the following information: market number, occasion,
assortment description, part X of Y, and AGIN. An example can be found below in figure 4.4.
Figure 4.4: Assortment Content Slip Heading
The body of the content slip should contain the following information for each retail unit included in
the carton: the number of packages, item description, number of retail pieces, and UPC code. The
following is an example of the proper arrangement.
Figure 4.5: Assortment Content Slip Body
The following is a sample content slip footer, which should contain the total number of packages, total
number of retail pieces, market number, AGIN of the assortment, and AGIN barcode for the
assortment. A product identification label (PIL) can be omitted from the assortment if the AGIN
barcode and AGIN human readable data is included on the assortment content slip, as shown in the
footer in figure 4.6, on the outside of the wholesale unit. Refer to Product Identification Label, section
5, for further definition of the AGIN barcode symbol and human readable AGIN information and
quality requirements.
Figure 4.6: Assortment Content Slip Footer

5 PRODUCT IDENTIFICATION LABEL
5.1 PRODUCT IDENTIFICATION LABEL DESCRIPTION
Each and every wholesale unit should be identified with one (and only one) Product Identification
Label (PIL) as described in this section.
With the exception of supplier-specific information, all data required on the PIL will be provided to
suppliers by American Greetings Purchasing Department.
Spanish Retail Units In

Human Readable Price Code Wholesale
AGIN Check Digit Package
Human Readable AGIN
Caption Code
AGIN Barcode
UPC Barcode Description
Supplemental
UPC Barcode
Market Number
Manufacturer
Retail U.S. Price Information
Figure 5.1: Product Identification Label (PIL)
*Note: image is for illustration only and has been enlarged to improve readability
5.1.0 Product Identification Label Data Content

The PIL should contain two barcode symbols consisting of the following information:
 Wholesale Unit American Greetings Product Identification Number (AGIN) with external
Check Digit.
 Universal Product Code (UPC) with or without supplemental UPC symbol.
The PIL should also contain human readable text consisting of the following information:
 Wholesale Unit AGIN with external Check Digit.
 UPC
 Supplemental UPC Code (Required if specified on product manufacturing or PO).
 Quantity of Retail Units per Wholesale Package.
 American Greetings Marketing Number.
 U.S. and Canadian Retail Prices.
 Product Description (Use this field to print Country of Origin on all product manufactured
outside of the U.S.A.).
 Spanish Price Code (Required if specified on product manufacturing or PO).

 Caption Code (Required if specified on product manufacturing or PO).
 Manufacturer Information.
5.1.1 Wholesale Unit AGIN Barcode Symbol

The wholesale AGIN barcode should be formatted to comply with the Code 128 International
Symbology Specification code set or character set C. Do not use GS1-128 (formerly EAN/UCC-128 or
SSCC special encodings. The Code 128 Symbology Specification is published by AIM International.
For information on contacting AIM, please refer to Appendix A.
5.1.1.0 AGIN Barcode Data Content

The data content of the AGIN barcode is as follows:
Field Position 9 8 7 6 5 4 3 2 1 0
Data N N N N N N N N N C
Sample 0 0 2 4 2 8 8 7 2 2
Table 5.1: Full AGIN Barcode = 0024288722
Where:
N = A numeric digit that forms the AGIN. The American Greetings Product Identification Number
(AGIN), including leading zeros, is a nine digit numeric field.
C = A numeric digit representing the external AGIN check digit. The American Greetings Product
Identification Number (AGIN) external check digit is calculated by using a Mod 10 Check Digit
algorithm as described below. This external AGIN check digit should not be confused with the internal
Modulo 103 checksum that is a part of the Code 128 symbology used by the AGIN barcode. The AGIN
external check digit is a custom data integrity check unique to the American Greetings PIL.
Important: If a check digit is included on the product manufacturing or purchase order, then it should
be used, eliminating the need to calculate the check digit using the formula below.
 The Mod 10 Check Digit algorithm:

1. Starting from the RIGHT of the AGIN field, sum the numbers in all even-numbered
positions.
2. Save this sum for subsequent use.
3. Perform the following operations on each number in the odd-numbered positions.
a. Multiply the number by 2.
b. Add each digit from the above product to the sum from step 2.
4. Subtract the right-most digit of the sum from 10 (Exception: If the right most digit of the
sum is zero, the check digit is zero).
5. The result of step 4 is the Modulus-10 check digit.
 Example: Calculate the Check Digit for 002428872
Step 1: 7 + 8 + 4 + 0 = 19
Step 2: Sum = 19
Step 3a: (Field position #1) 2 X 2 = 4
Step 3b: (Field position #1) Sum = 4 + 19 = 23
Step 3b: (Field position #3) Sum = 23 + 1 + 6 = 30

Step 4: 10 – 8 = 2
Step 5: Check Digit for 002428872 = 2
5.1.1.1 Symbology
The AGIN barcode on the PIL should utilize the Code 128 symbology code set or character set C to
encode a 10 digit fixed length numeric field. Do not use GS1 (formerly EAN/UCC-128) or SSCC
special encodings.
5.1.1.2 Density
The AGIN barcode symbol should be printed with a minimum bar width, “X”, or narrow element
dimension ranging from 0.0133 inches (0.34 mm) to 0.020 inches (0.51 mm).
5.1.1.3 Bar Height

The symbol height should be a minimum of 0.625 inches (15.87mm) to facilitate line scanning.
5.1.1.4 Quiet Zone

The quiet zone, or unprinted area, to the left and right of the barcode symbol should be a minimum of
0.156 inches (3.97mm).
The quiet zone above and below the barcode shall be a minimum 0.063 inches (1.59mm).
5.1.1.5 Symbol Quality

Barcode symbol quality should meet ANSI Standard X3.182-1990 Grade C/10/660 (i.e. Grade C using
a verifier with 0.010 inches (0.254 mm) aperture and with a 660 nanometer wavelength scanning
source). For information on obtaining ANSI Standard X3.182-1990, refer to Appendix A.
5.1.2 UPC Barcode Symbol

The Universal Product Code (UPC) assigned to the retail product contained in the wholesale unit
should be formatted to comply with the Uniform Code Council’s UPC Version A Symbol Specification
and printed on the PIL. It is strongly recommended that all suppliers obtain a copy of the UPC Symbol
Specifications Manual. Please refer to Appendix A for contact information.
A UPC Version A symbol is required on the PIL if the retail unit has a UPC assigned. The UPC
Version A with Supplemental symbol is required on the PIL if the retail unit also contains the UPC
with supplemental code or if the manufacturing or purchase order specifies the supplemental code.
5.1.2.0 Symbology
The UPC barcode on the PIL should utilize the UPC Version A symbology. On retail products
containing a supplemental UPC symbol, the UPC-A with supplemental symbol is required.
5.1.2.1 Density
The UPC barcode symbol should be printed with a minimum bar width, X, or narrow element
dimension ranging from 0.00975 inches to 0.015 inches (0.25 to 0.38 mm). These dimensions
correspond to an acceptable UPC magnification between 75% and 115%.

5.1.2.2 Bar Height
The symbol height should be a minimum of 0.531 inches (13.49 mm). If space permits, the symbol
should maintain the standard UPC height to width ratio.
5.1.2.3 Guard Bars

The barcode should include left, center, and right guard bars.
5.1.2.4 Quiet Zone

The quiet zone to the left and right of the barcode shall be a minimum of 0.12 inches (3.05 mm) wide
to facilitate hand scanning.

Barcode symbol quality should meet ANSI Standard X3.182-1990 Grade C/10/660 (i.e. Grade C using
a verifier with 0.010 inches (0.254 mm) aperture and with a 660 nanometer wavelength scanning
source). For information on obtaining ANSI Standard X3.182-1990, refer to Appendix A.
5.1.3 Human Readable Data Specifications

The following human readable English text should be included in the PIL.
5.1.3.0 Wholesale Unit AGIN Barcode Content Text

The unique product identification number must be used on all American Greetings products. The
AGIN should be printed in human readable form directly above the AGIN barcode symbol. The AGIN
barcode check digit (not the Modulo 103 internal checksum) should be printed on the right side of the
AGIN at least 0.187 inches (4.76 mm) away from the AGIN and enclosed in parentheses. Additionally,
this field should be printed in a smooth, upright font. For example, the AGIN 002428872 with a check
digit of 2 should appear as follows: 002428872 (2).
 Field Width: 10 digits

 Minimum Text Height: 0.125 inches (3.17 mm)
 Minimum distance between AGIN barcode and AGIN Text Field: 0.063 inches (1.59 mm)
 Field Usage: Required
5.1.3.1 UPC Barcode Content Text

The twelve (12) UPC characters should be printed in human readable form directly below the barcode
symbol. The number system digit and check digit (the first and last characters of the UPC) are printed
separately outside the guard bars. The manufacturing code and product code (the remaining characters)
are split into separate groups of five digits each. The manufacturing code is printed on the left side of
the center guard bars and the product code on the right side.

 Minimum distance between UPC barcode and UPC Text Field: 0.0313 inches (0.793 mm)

5.1.3.2 UPC Supplemental Barcode Content Text
The five (5) characters of the UPC Supplemental should be printed in the human readable form directly
above the barcode symbol.

 Minimum distance between Supplemental UPC barcode and Supplemental UPC Text Field:
0.0313 inches (0.793 mm)
 Field Usage: Required if specified on product manufacturing order, purchase order, or if the
retail unit contains the supplemental UPC symbol.
5.1.3.3 Retail Units In Wholesale Package

The quantity of retail units in the wholesale package, which should be printed on each wholesale
package, should be followed by a space and the three characters “PCS” (denoting pieces). This item
should be located in the upper right quadrant of the label and printed in black text outlined with a black
rectangle.
 Field Width: Maximum of 4 digits (excluding “PCS” characters)

 Minimum Box Height: 0.1875 inches (4.76 mm)
 Minimum Box Width: 0.7188 inches (18.25 mm)
5.1.3.4 Spanish Price Code

A one (1) digit alphanumeric field located to the left of the Retail Units Per Package field. The Spanish
price code is required on all wholesale units that are distributed in the Spanish market.
 Field Width: 1 digit

Field Usage: Required if specified on product manufacturing order or purchase order.
5.1.3.5 Retail U.S. Price

A ten (10) digit alphanumeric field should be located in the lower right quadrant of the label and to the
right of the UPC barcode symbol. The retail US price should be preceded by the prefix “USA.” A
forward slash (/) should separate the Retail U.S. price and the Canadian Retail Price.
 Field Width: Maximum of 10 digits (excluding forward slash)

 Minimum Distance Between Other Fields: 0.0625 inches (1.58 mm)
 Field Orientation: 90 degrees counter clockwise
5.1.3.6 Retail Canadian Price

A ten (10) digit field located in the lower right quadrant of the label above the U.S. price. The retail
Canadian price should be represented by a ten (10)-digit field and located in the lower right quadrant of
the label above the U.S. price. This field will be preceded by the prefix “CAN” and separated from the
retail U.S. price by a forward (/).

 Field Width: Maximum of 10 digits (excluding forward slash)
5.1.3.7 Marketing Number

A twenty (20)-digit numeric field should be located in the lower right quadrant of the label to the right
of the manufacturer information and caption code fields.
 Field Width: Maximum of 20 characters

5.1.3.8 Description
A text field should be located in the lower right quadrant of the label to the right of the marketing
number field. When necessary to convey additional product information, a second description line may
be added to the right of the first description line. Use this field to print the country of origin on all
products manufactured outside the U.S.
 Field Width: Unspecified. Only requirement is that print/font maintains legibility.

 Number of Lines: Maximum of two lines
5.1.3.9 Manufacturer Information

A twenty (20)-digit alphanumeric field located in the lower right quadrant of the label and to the right
of the UPC barcode symbol. This field may contain any internal product tracking information deemed
necessary by the manufacturer.

 Field Usage: Optional at manufacturer’s discretion
5.1.3.10 Caption Code

A five (5)-digit alphanumeric field located in the lower right quadrant of the label to the right of the
Marketing Number field and above the manufacturer information field.


 Field Usage: Required if specified on product manufacturing or purchase order.
5.1.3.11 Alpha Stock Keeping Unit Product Identifier Label Requirements

The following text must be printed with a black background using white drop out text font. The text
font size and all quiet zones should be equivalent to the specifications listed in each Human Readable
Data Specification section referenced at the end of each bullet point:
 Wholesale Unit AGIN Barcode Content Text (Section 5.1.3.0)

 Retail Units In Wholesale Package (Section 5.1.3.3)
 Spanish Price Code (Section 5.1.3.4)
 The word CARD should be printed to the right of the Marketing Number (Section 5.1.3.7)
Figure 5.2: Alpha SKU CARD PIL
*Note: image is for illustration only and has been enlarged to improve readability
5.1.4 PIL Label Size

The identifier label should be of sufficient size to allow the barcode symbols to be printed with the
acceptable density, provide the proper quiet zone, and allow enough space for the human readable text
to be printed in the appropriate layout and size.
The PIL label size for the greeting card and sticker packages MUST be 2.5 inches (63.5 mm) wide by
1.75 inches (44.5 mm) high. The PIL label can be larger in size to handle optional data for items other
than greeting card or sticker packages.
5.2 MISCELLANEOUS LABEL SPECIFICATIONS

5.2.0 PIL Durability
The PIL must be capable of existing in a slightly dusty warehouse with seasonal temperature ranges
from 40 degrees Fahrenheit (4.44 C) to 110 degrees Fahrenheit (43.3 C). The identifier should be
capable of providing use for a minimum of 5 years after date of generation. NOTE: The identifier may
experience harsh environments other than specified above during shipping.

5.2.1 PIL Substrates
The PIL is to be printed on substrate that is conducive to barcode scanning. Typically, white pressure
sensitive label stock is suitable providing that it is not glossy (causing mirror-like reflections), nor
prone to smearing or smudging.
5.2.2 PIL Contrast (Color)

Process black should be used for printing the PIL whenever possible. Other acceptable colors include
PMS 293 Blue and PMS 347 Green. Labels must be readable under normal lighting conditions of 25
foot-candles.
5.2.3 PIL Printing Processes

A wide variety of printing processes are acceptable providing they meet or exceed specification
requirements and achieve the required degree of durability. These include wet ink, thermal transfer, and
laser printing processes. Impact printing (dot matrix) is not acceptable.
5.3 PRODUCT IDENTIFICATION LABEL APPLICATION

5.3.0 PIL Placement for Non-Greeting Card and Sticker Product
Since the physical attributes (size, surface, etc.) of many supplier products vary, there is no single rule
for PIL label placement except for greeting card/sticker packages. The following are general guidelines
that should be followed:
 Exactly one (1) PIL should be placed on each wholesale package.

 The PIL should be placed in a consistent location on similar types of products to allow order
fillers to learn where to expect to find the label.
 Packages with exactly one wholesale unit per shipping carton should have the PIL placed on the
side of the package with the longest dimension and shortest dimensions in the upper left corner.
The PIL should always be oriented so that the bars of the AGIN and UPC barcodes are running
perpendicular to the longest dimension of the package (called picket fence orientation). For
square packages, the PIL can be placed in the upper left corner of any vertical side (not top or
bottom). See figures 5.3 and 5.4 for example.
Figures 5.3 & 5.4: Examples of proper PIL placement
 Packages with more than one wholesale unit per shipping carton are typically packed in a
master carton. The PIL should be placed on each wholesale unit in a master carton so that the
label is facing up. If it is not possible to place each wholesale unit with the PIL facing up, then

the PIL should be placed on the upper left corner on the side of each wholesale unit. PILs
should always be applied in the picket fence orientation. PILs should not be placed on the
outside of the master carton. See figures 5.5and 5.6 for example.
Figures 5.5 & 5.6: Examples of PILs placed on wholesale units inside the master carton
5.3.1 PIL Placement for Greeting Card / Sticker Product

The PIL should be placed in the lower left corner of the card package on the caption locator or
envelope (non-design) side. The label should be 0.50 ± 0.25 inches (1.27 ± .635 centimeters) from the
bottom edge and 0.50 ± 0.25 inches (1.27 ± .635 centimeters) from the left edge of the caption locator
or envelope when measuring from the left and bottom edge of the label to the respective edge of the
packaged unit. Refer to figures 5.7 and 5.8 below. When applying the PIL, it should always be oriented
so that the bars of the AGIN and UPC barcodes are running perpendicular to the longest dimension of
the package (called picket fence orientation). Additionally, the PIL should be placed on the card
package in the right-reading orientation as pictured below.
0.50 ± 0.25 inches Caption Locator
0.50 ± 0.25 inches
Card Package Without Film Opening
Figure 5.7: Proper placement of PIL with respect to the edge of the package

Film Opening
0.50 ± 0.25 inches
Caption Locator
0.50 ± 0.25 inches
Card Package With Film Opening
Figure 5.8: Proper placement of PIL with respect to the film opening
If the wholesale unit is packaged so that the contents (card, envelopes, caption locator) are free to move
around in the package, then the excess plastic film needs to be taken into consideration when locating
the PIL. This situation is typically encountered when units are packaged with unshrunk film or in
polybags. If a unit is packaged loosely, the PIL location should be measured by jogging the plastic in
any means necessary to get the PIL within the specified limits with respect to the caption locator or
envelope. The two extreme positions are pictured below in figure 5.9. In the first picture, the caption
locator is jogged to the corner where the PIL is located and in the second it is jogged to the opposite
corner. In one of these two positions or any in between, the PIL must be 0.50 ± 0.25 inches (1.27 ±
.635 centimeters) from each edge of the caption locator or envelope.

Figure 5.9: Loosely Wrapped Card Pack Prepared to be Measured for Proper PIL Placement
If the card package has an unsealed opening in the film over-wrap, or flap, the label should be applied
so that it does not cover the opening, as shown in figure 5.9. For card packages with oddly shaped
caption locators, such as those having rounded or uneven edges, the PIL label should be placed on the
straight end of the caption locator opposite the uneven end, as illustrated in figure 5.10.
Straight End Of Caption Locator
Uneven Caption Locator

Edge
Figure 5.10: Proper placement of PIL for oddly shaped or uneven packages

5.3.2 PIL Skew Tolerance
 On square or rectangular shaped packages, the PIL label should not be skewed more than
15 degrees relative to the edge of the longest edge of the package (see figure 5.11)
 On irregularly shaped packages, there is no PIL label minimum/maximum skew
specification.
 +15
Figure 5.11: Example of maximum PIL skew
5.3.3 PIL Adhesion

If a pressure sensitive label is used, it should be applied so that there are no wrinkles or air pockets in
the barcode area and that all edges of the label are firmly adhered to the unit container.
5.4 OPTIONAL PIL SOURCE

External suppliers should contact the AG Buyer for approved PIL manufacturers. Internal suppliers
should contact the PIL coordinator for this information.
5.5 New Vendor – PIL Approval

All new external vendors are required to send one PIL sample to the PIL coordinator for formal
approval of a PIL. Formal PIL approval is needed before sending product to an American Greetings
Distribution Center. After formal PIL approval, vendors are expected to replicate the approved PIL
format for all future PILs.
Please allow 10 business days to review and respond to PIL approval requests.

6 MASTER CARTON LABEL
All master cartons should be identified with the Master Carton Label (MCL) described herein. A
sample MCL is provided in figure 6.1.
Figure 6.1: Master Carton Label
6.1 MCL DATA CONTENT

MCLs should include a barcode symbol consisting of the following information for the product
contained within the master carton.
 American Greetings Product Identification Number (AGIN)
 Quantity of Wholesale Units
 Serial Number to provide uniqueness
MCLs should also contain human readable text consisting of the following information:
 Barcode Data Content
 Manufacturer Identification
 Date of Manufacture
 Price and Marketing Number
 Product line
 Quantity per package
 Optional Miscellaneous Data (i.e. Seasonal Occasion Code, Supplier Name)
6.1.0 Barcode Symbol Generation Specifications

The data contained in the barcode symbol must be eighteen characters long and should be formatted as
shown in table 6.1. A visual example of what the barcode should look like and where it should be
located is shown in figure 6.2.
Figure 6.2: Barcode Symbol Field Format

Field 1 2 3 4 5 6 7 8
1 1 19 1 1 1 1 1 1
Position 0 1 2 3 4 5 6 7 8
Data N N N N N N N N N N Q Q Q S S S S S
Sample 0 0 0 2 6 9 7 3 0 4 0 7 5 0 0 0 0 1
Table 6.1: Sample barcode symbol format
Where:
N = Ten digit fixed length numeric field consisting of the American Greetings Product Identification
Number (AGIN). The AGIN should be padded with leading zeros as necessary to make the total AGIN
length ten digits. Note: AGIN check digit is not part of the MCL barcode information.
Q = Three digit fixed length numeric field consisting of the Quantity of Wholesale Units contained in
the container padded with leading zeros if necessary. Note: For MCL quantities greater than 999 use
999 and mark the actual quantity on the appropriate paperwork shipping with the product.
S = Five digit fixed length numeric field consisting of a serial number. Possible values for the serial
number range from 00000 to 99999. This number should be incremented by one for each MCL printed.
Once the serial number exceeds a count of 99,999 the serial number field should be initialized back to
zero (00000). The serial number should not be reset when a different product or job is packaged (i.e.
Job A generated 50 master cartons and utilized serial numbers from 47521 through 47570. Job B
generated 85 master cartons and would utilize serial numbers from 47571 through 47655).
6.1.0.0 Symbology
The barcode on the MCL should utilize the Code 128 code set or character set C symbology to encode
an 18 position fixed length numeric field. Do not use GS1-128 (formerly EAN/UCC-128) or SSCC
special encodings.
6.1.0.1 Density
The master carton barcode symbol should be printed with a minimum bar width, X, or narrow element
dimension of 0.013 inches (0.33mm).
6.1.0.2 Bar Height

The symbol height should be a minimum of 0.75 inches (19 mm) to facilitate line scanning.
6.1.0.3 Quiet Zone

The quiet zone, or unprinted area, preceding and following the barcode shall be a minimum of 0.25
inches (6.4 mm) wide to facilitate hand scanning.
6.1.0.4 Durability
The MCL must remain legible, scanable and adhered to the container during normal handling in a
slightly dusty warehouse environment with seasonal temperature ranges from 40 degrees Fahrenheit
(4.4 Celsius) to 110 degrees Fahrenheit (43.3 Celsius). The MCL should be capable of providing use
for a minimum of five years after date of generation. NOTE: The label may experience harsh
environments other than specified above during shipping.

6.1.0.5 Label Material
The MCL data and barcode is to be printed upon substrate that is conducive to barcode scanning.
Typically, white pressure sensitive label material is suitable providing that it is not glossy (causing
mirror-like reflections), nor prone to smearing, smudging, etc.
6.1.0.6 Printing Processes

A wide variety of printing processes are acceptable providing they meet or exceed specification
requirements and achieve the required degree of durability. These include thermal transfer, offset
lithography, flexography, and laser printing processes. For scanning, the barcode symbol must satisfy
the spectral band centered at 633 nanometers (visible red).

Barcode symbol quality should meet ANSI Standard X3.182-1990 Grade C when graded at 0.010-inch
(0.254 mm) Aperture and with a 633-nanometer wavelength-scanning source. For information on
ANSI Standard X3.182-1990 refer to Appendix A. Verification should be made with inline verifiers
whenever possible to ensure that applicable standards are maintained.
6.1.1 Human Readable Data Specifications

The following sections describe the human readable English text that should be included in the MCL.
Refer to figure 6.3 as an example.
The MCL data content will be printed in human readable form directly below the barcode symbol and
include the AGIN number without the leading zeros, the quantity, and the serial number. Bold lines
should separate each field in the barcode. The AGIN and serial number characters should be a
minimum of 0.25 inches (6.35 mm) high. The quantity should be printed in white numbers on a black
background with leading zeros. All these numbers should be a minimum of 0.25 inches (6.35mm) high
and not closer to the barcode symbol than 0.0625 inches (1.6 mm). In addition they should be printed
in a smooth, upright font.
Figure 6.3: Example of MCL information in human readable form.
N N N N N N N N N N
Q Q Q S S S S S
AGIN QTY SERIAL#
Table 6.2: Proper format for MCL information.
Where:
N = Variable length numeric field consisting of the American Greetings Product Identification Number
(AGIN). The human readable AGIN should not be printed with leading zeros.

Q = Three digit fixed length numeric field consisting of the Quantity of Wholesale Units contained in
the container padded with leading zeros if necessary.
S = Five digit fixed length numeric field consisting of a serial number. Possible values for the serial
number range from 00000 to 99999.
6.1.1.0 Manufacturer Identification and Date of Manufacture

The manufacturer’s identifier and date of manufacture will be printed in human readable form in the
upper left corner of the label in the area above the barcode symbol. This will aid in product tracking.
For internal American Greetings manufacturing, the manufacturer identifier will consist of the
American Greetings plant name, just-in-time line number, machine number, and shift number where
applicable. These characters should be a minimum of 0.10 inches (2.54 mm) high. The American
Greetings manufacturing plant may be abbreviated to 4 characters if desired. The date that the product
contained in the master carton was manufactured will also be printed in the area above the barcode
symbol. These characters should be a minimum of 0.10 inches (2.54 mm) high. The recommended
format for the manufacturer identifier and date is illustrated in figure 6.4. A description of the fields is
shown in table 6.3.
For outside suppliers (non-American Greetings-owned facilities), the manufacturer identifier should
consist of the vendor code followed by a hyphen and then the purchase order number. This data must
not be more than 20 characters. These characters should be a minimum of 0.10 inches (2.54 mm) high.
The manufacture date should be substituted with the packaging completion date in the same format as
required for American Greetings internal manufacturing and located directly under the Manufacturer
Information field. Refer to figure 6.5 for a formatting illustration. Table 6.4 contains a description of
the fields.
Figure 6.4 (left): Sample MCL with Manufacturer Identifier format for internal manufacturing.
Figure 6.5 (right): Sample MCL with Manufacturer Identifier format for external manufacturing.
Manufacturer Information F F F F - J J J - P P P - S
- Internal
Date Of Manufacture M M - D D - Y Y
Table 6.3: Proper format for internal manufacturer information and date.

Manufacturer E E E E E - O O O O O O O O O
Information - External
Date Of Manufacture M M - D D - Y Y
Table 6.4: Proper format for external manufacturer information and date.
Where:
F = Variable length alphanumeric field consisting of the plant name or vendor code. This field may be
abbreviated to 4 digits if necessary.
J = Variable length alphanumeric field consisting of the Just in Time line number for internal
manufacturing or purchase order number for outside suppliers. This field may be omitted if the Just In
Time line concept does not apply.
P = Variable length alphanumeric field consisting of the packaging line number or machine number.
This field may be omitted if this data does not apply.
S = One character numeric field consisting of the work shift number that the container was filled. This
field may be omitted if this data does not apply.
M = Two digit fixed length numeric field consisting of the month number with leading zeros if
necessary.
D = Two digit fixed length numeric field consisting of the day in the month with leading zeros if
necessary.
Y = Two digit fixed length numeric field consisting of the last two digits of the year.
E = Variable length alphanumeric field consisting of vendor code. The number of characters in this
field can be adjusted as necessary to contain the entire vendor code.
O = Variable length alphanumeric field consisting of the purchase order number. The number of
characters in this field can be adjusted as necessary to contain the entire purchase order number.
6.1.1.1 Other Text Data
Figure 6.6: Sample MCL with price, marketing number, product line, and quantity formats.

The price, marketing number, product line, and quantity per package will be printed in human readable
form directly under the date. These characters should be a minimum of 0.10 inches (2.54 mm) high. A
0.010-inch (0.254 mm) thick horizontal line will be printed to separate all text data from the barcode.
This line will be 0.0625 inches (1.59 mm) above the barcode. See figure 6.6 for illustration.
$ $ Where:
$ / $ $ $ M M M M M M M M M M M M
F F F F F F F Q Q / I N
Table 6.5: Proper format for additional text data.
$ = Seven digit fixed length numeric field consisting of the U.S. Price and Canadian Price numbers
with leading zeros if necessary and separated by a forward slash (/).
NOTE: this price is part of the marketing number and has no decimals or dollar sign ($).
M = Variable length alphanumeric field consisting of the remainder of the Marketing number. This
field may be omitted if this data is not available.
F = Variable length alphanumeric field consisting of the product line (i.e. AG, CARLTON, etc.). For
outside suppliers, the brand information that is provided should be used.
Q = Two digit numeric field consisting of the quantity per wholesale package with leading zeros if
necessary.
All seasonal products must also include the occasion code in the upper right-hand corner of the label.
The occasion code is a large letter field printed with white text on a black background to indicate
finished goods or printed with black text on a white background to indicate non-finished goods.
Therefore, additional text cannot interfere with the occasion code for any product made for seasonal
distribution. If an occasion code is required, American Greetings will supply it. See figure 6.7 for
illustration of finished goods occasion code.
Figure 6.7: Sample MCL with occasion code format.
Additional manufacturer specific human readable text may be incorporated into the MCL if the
following conditions are met:
1. The proportion and size of the fields and barcode is maintained so that the content of the MCL
falls within a 2.5 inches (63.5 mm) by 1.75 inches (44.45 mm) area. The fields of the label must
be referenced from the lower right corner of the label.

2. Custom text must be placed in unused space above or to the left of the required label content.
Custom text does not interfere with the legibility of the required label content or the ability to
scan the barcode.
3. The label does not contain additional barcodes other than specified herein.
NOTE: use of additional manufacturer specific information will require the use of a larger label.
The MCL label should be of sufficient size to allow the barcode symbol to be printed with the
acceptable density and quiet zone and the human readable text to be included in the appropriate layout
and size. The standard MCL label size is 2.5 inches (63.5 mm) wide by 1.75 inches (44.45 mm) in
height. Smaller label sizes are not acceptable. The maximum acceptable label size is 3.5 inches (88.9
mm) wide by 3.0 inches (76.2 mm) in height.
If a label greater than 2.5 inches (63.5 mm) wide by 1.75 inches (44.45 mm) in height is used, the
proportion of the fields and their relation to adjacent fields must not be changed. In other words, the
fields cannot be spread out over the entire label. Furthermore, the fields of the label must be referenced
from the lower right corner of the label. American Greetings must approve any use of non-standard size
labels.
6.2 MCL PLACEMENT

If a pressure sensitive label is used, it should be applied so that there are no wrinkles or air pockets in
the barcode area and that all edges of the label are properly adhered to the container.
Because c-box containers are re-usable, they may contain previous labels. If old MCLs are present on
the container, the new label should be placed over the old one in such a manner that the old barcode
and data is completely covered by the new label. Once a container is used in Distribution, previous
labels will be defaced (marked over) or removed before the carton is recycled.
6.2.0 C-box Master Carton

The MCL should be placed in the lower right quadrant of either end of the container (side of container
with narrowest width) and must not extend past or wrap around any edge. See figure 6.8 for an
illustration of how label should be placed. The label should be positioned so that overlapping of the
label and the tape securing the bottom is minimized. The barcode symbol should be placed in picket
fence orientation with relation to the container bottom. The bottom edge of the barcode should be
parallel to the base of the container (10 degree maximum skew) and the top of the barcode symbol
must be less 2.75 inches (69.85 mm) from the natural bottom of the container to allow the barcode to
be scanned while the lid is on the container.
Master
Carton Label
on C-Box
2.75 inches (69.85 mm)

Figure 6.8: Proper placement of an MCL on a C-box Master Carton

6.2.1 Non C-box Master Carton
MCLs on non c-box master cartons should be positioned near the center on either side of the container
with the narrowest width and must not extend past any edge. The barcode symbol should be placed in
picket fence orientation in relation to the container bottom and should be parallel to the base of the
container (20 degree maximum skew). See figure 6.9 for examples.
Figure 6.9: Pallet

Box with MCL
(left) and
Corrugated
Master Carton
with MCL (right)
6.3 New Vendor – MCL Approval

All new external vendors are required to send one MCL sample to the PIL coordinator for formal
approval of a MCL. Formal MCL approval is needed before sending product to an American Greetings
Distribution Center. After formal MCL approval, vendors are expected to replicate the approved MCL
format for all future MCLs.
Please allow 10 business days to review and respond to MCL approval requests.
7 PALLETIZATION
Palletization is not required by AG, but is encouraged if product is being transported within the United
States (U.S.). Overseas product is not typically palletized due to transportation costs and the need to
fully utilize the volume of the container.
7.1 PALLET SIZES

Pallets sent to Danville and Osceola distribution centers should typically be 36 inches by 48 inches
(91.44 cm by 121.92 cm) 4-way hardwood pallets (slat board top). Other pallet sizes are acceptable
when the size of the product necessitates, which will primarily be encountered when shipping large
fixture items such as cabinets and tiers.
Undersized pallets are acceptable when the product is too large to handle manually and the following
circumstances arise:
 Product cannot be stacked due to height.
 Product must be shipped individually on a pallet.
 A smaller pallet would fit the footprint of the item to save space.
 The pallet can be handled with regulation pallet movers.
Oversized pallets may be used when the product is too large to handle manually and the following
circumstances exist:
 The footprint of the product is too large to fit on a standard AG pallet.
 The oversized pallet can be handled using regulation pallet movers.

Figure 7.1: Undersized Pallet (Left) and Oversized Pallet (Right) Justified Due to Size of the Product
Contact the AG buyer for sourcing information. Please be sure to make arrangements well in advance
of the shipping date. If AG is unable to provide pallets and palletization is necessary, please use your
own pallets and stack product within the proper dimensions.
7.2 PALLET STACKING METHOD

Boxes should be stacked for maximum stability and optimal use of space on the pallet. Stability is most
easily reached by alternating orientation with each layer. The following example uses c-boxes,
However, this basic method of alternating the pattern should be applied to cartons of all shapes and
sizes.
First Layer Second Layer Third Layer

Figure 7.2: Top View of Orientation of C-boxes on the 1st, 2nd, and 3rd Layers of a Pallet

Figure 7.3: 3-Dimensional View of a Full Pallet of C-boxes
For a pallet of c-boxes, this alternating pattern should continue throughout the pallet. Pallets of regular
c-boxes shipped to Danville should be limited to five layers. Pallets of regular c-boxes shipped to
Bardstown or Osceola should be limited to seven layers. All other palletized cartons (including deep c-
boxes) destined to Bardstown or Danville should also follow an alternating pattern and should be
limited to 4 feet 2 inches (1.27 meters) high including pallet height. All other palletized cartons
(including deep c-boxes) destined to Osceola should also follow an alternating pattern and should be
limited to 5 feet (1.52 meters) high including pallet height. Figure 7.4 shows examples of c-boxes and
non c-box cartons stacked in an alternating pattern.
The standard AG pallet is 36-inches wide by 48-inch inches (91.4 cm by 121.9 cm) long. Product
stacked on pallets should not hang over the width of the pallet more than 1.5 inches (3.8 cm). Product
should not hang over the length of the pallet.
Each pallet should contain only one AGIN when possible. If multiple AGINs must be delivered on the
same pallet for practical purposes, each AGIN should be separated by a slip-sheet and the pallet should
be clearly marked as a mixed pallet.
Figure 7.4: Three Examples of Proper Palletizing with Alternating Layer Orientations

The following are exceptions to the stacking requirement:
 Only one master carton can fit on a pallet.
 The master cartons are too tall to stack and must set on the pallet side-by-side.
 The footprint of the master carton occupies the entire or most of the pallet footprint, but is not
too tall to stack, so that the master cartons may be stacked directly on top of each other.
If there are questions about whether or not a product should be considered an exception, please contact
your AG buyer or the affected DC.
7.3 SECURING LOOSE INVENTORY ON PALLET

Larger, heavier product stacked on a pallet has more potential to become unstable and separate from
the pallet during transportation causing damage to the product and creates safety concerns while stored
in pallet rack uprights. Product matching this description must be strapped to the pallet using four
polyester straps. Two of the polyester straps must run the length of the pallet and include the product
and the pallet. Two of the polyester straps must run the width of the pallet and include the product and
the pallet. Corner boards should be added where necessary to prevent damage to the product.
Minimum polyester strap requirements are:
0.50 inches wide (1.27 cm)

0.020 inches thick (0.05 cm)
Nominal break strength = 600 lbs. Force (2,669 newtons)
Figure 7.5: End View (left) and Side View (right) of Strap Pallet Placement
A Specification Change Request Form must be filled out and approved for any exemptions to this
specification. See Section 9 of this manual for further details.
7.4 PALLET IDENTIFICATION (ID) PAPERWORK PLACEMENT
Pallet ID paperwork should be on the fourth layer from the bottom located in the right hand corner.
The Pallet ID tab should be on the bottom level c-box in the right hand corner of the pallet.

Place Pallet ID
paperwork on fourth
c-box from bottom
in the right hand
corner.
Place one Pallet ID

tab on bottom
level c-box in the
right hand corner.
Figure 7.6: Example Placement of Pallet ID Paperwork Transfer and Pallet ID Tab
8 TRAILER AND CONTAINER LOADING

For all practical purposes, trailers and containers will be interchangeable throughout this specification,
and they should be treated the same when loading. The only case in which the type of container is
important is when shipping product that contains batteries, such as musical cards. In this case, a
refrigerated container must be used to preserve the life of the batteries. If you have questions about this
requirement, please contact the AG buyer. All trailer loading specifications, as detailed in this section,
apply to refrigerated containers as well.
The use of proper trailer loading techniques is very important for both loaders and unloaders. The
guidelines covered in this section will assist in keeping associates safe and product undamaged during
transportation and unloading. The following pictures show examples of properly and improperly loaded
c-boxes. As can be seen, the improperly loaded c-boxes fell, possibly onto the associates as they were

loading or unloading, creating a dangerous working environment. With the use of the loading
techniques described in this section, the occurrence of this hazardous situation can be minimized.
Figure 8.1a: Correct Trailer Loading With Use of Dunnage
No dunnage
used to prevent
Row of c-boxes boxes from
oriented shifting.
incorrectly in
trailer.
AGIN’s
No master intermixed
carton label in trailer.
on c-box.
Figure 8.1b : Incorrect Trailer Loading MCL Facing Rear of Trailer Without Use of Dunnage
8.1 C-BOX MASTER CARTON TRAILER LOADING

C-boxes should be placed into the trailer upright, with lid on top (see figure 8.2) and the MCL facing
the rear of the trailer.

Figure 8.2: Proper C-box Orientation
They should never be loaded on their sides or on end, as depicted in figure 8.3. Boxes are designed so
that the weight of items stacked on top of them is distributed through the sides of the corrugation in
order to prevent collapse.
Figure 8.3: Improper Stacking Patterns
C-boxes should be loaded with the longest side of the c-box parallel to the longest side of the trailer.
This orientation prevents c-boxes from tipping and pyramiding during transportation and unloading. It
also allows the loader to see the AGIN and c-box weight when unloading trailer. See figure 8.4 for an
overhead view of proper c-box orientation within the trailer.

Figure 8.4: C-box Container Layout
All c-boxes containing the same AGIN should be grouped together in rows so that they can be easily
unloaded and placed onto pallets.
Figure 8.5: Proper Stacking Pattern
Place the first c-box into the right hand corner of trailer. Orient the c-box with the long side of the c-
box along the long walls of the trailer.

Figure 8.6: Proper Initial C-box Placement
Continue to place c-boxes, working to the left until an entire row is completed, grouping like AGINs. If
after the last c-box is placed in the row there is a gap greater than half the width of a c-box (4.5 inches
or 11.43 centimeters), place some sort of filler or dunnage material into the gap. An example of
dunnage use can be found in figure 8.1a.
Figure 8.7: First Row of C-boxes
After a row is complete, begin placing the second level of c-boxes onto first row. The c-boxes for the
second row should be placed beginning on the left side and working to the right. The next row of c-

boxes would then be placed from right to left and so on until a maximum height of 12 rows. There may
be special cases where transportation costs, shipping deadlines, or other circumstances would
necessitate stacking c-boxes higher than the 12-row maximum. The supplier must have permission
from the AG buyer in these cases.
Figure 8.8: Wall of C-boxes
Continue this process of building vertical layers of c-boxes until the trailer is completely loaded.
Trailers not completely full should be leveled, stepped, or have a load restraint, such as a shoring bar or
strap, applied to prevent cartons from shifting during transportation.
Figure 8.9: Leveled Trailer Example
8.2 NON C-BOX MASTER CARTON TRAILER LOADING

Non c-boxes cartons should be packed to maximize container utilization as well as the stability of the
load. American Greetings is dedicated to the safety of its associates. Care should be taken to avoid
unsafe loading that can cause injury during receipt and unloading. Improper stacking may result in
collapsed cartons, as shown in figure 8.10. Similar to c-boxes, cartons are typically designed to
withstand force by distributing the weight through the sides of the corrugation in order to prevent

collapse. Boxes should not be stacked so that weight is distributed through the weaker points of the
corrugation, such as the seam, as was done in the following example.
Boxes collapsed during

transportation due to
poor stacking methods.
Boxes fell when loaders

opened the trailer
because of the collapsed
boxes.
Figure 8.10: Example of Cartons Stacked for Instability
Cartons should be packed into the trailer to maximize space usage and, whenever possible, the MCL or
identification information should face the rear of the trailer.
Figure 8.11: Example of Trailer Properly Loaded with Non C-box Cartons

While the primary goal is to maximize container utilization, all cartons containing the same AGIN
should be grouped together when possible so that they can be easily unloaded and placed onto pallets.
Figure 8.12: Proper Stacking Pattern
Trailers not completely full should be leveled or have a load restraint applied to prevent cartons from
shifting during transportation.
Figure 8.13: Leveled Trailer Example
8.3 PALLET TRAILER LOADING

Palletized product can typically be stacked two or three pallets high for storage and transportation. If a
pallet of product cannot be stacked because the cartons and/or product would be damaged, the pallet
height may be increased for transportation purposes.
Products transported within the U.S. that must be cross-docked, or unloaded and reloaded prior to
reaching the final destination, should be palletized and wrapped for ease of transportation. If not cross-
docked, the wall of pallets nearest the door of the container should be wrapped. The pallets stacked
behind the wrapped wall of pallets should be tightly packed to minimize the possibility of the product
shifting during transportation. Figure 8.14 shows an example of properly packed container. The
product was stacked on the pallet higher than preferred in order to better utilize the space of the
container, as this product may not be able to withstand the force of double-stacking the pallets. The
pallets nearest the door were wrapped and secured with a strap.

Figure 8.14: Properly Palletized and Shipped Non Card Product
Palletizing and wrapping product will not only keep product from becoming damaged by falling over
during transportation, but will also reduce safety risks and the potential of injury to associates who
must load and unload the product.
8.4 SHIPPING DOCUMENTS

All shipping documents, including the packing slip, must include the following information.
 Purchase Order Number
 Wholesale AGIN
 Line Number
 Product Description
 Stock Type (602 or 702)
A packing slip indicating the trailer contents must include the number of master cartons and the total
number of wholesale units shipped. This document must be securely attached to the outside of the last
rows of boxes placed in the trailer, as shown in figure 8.15. The packing slip should be clearly marked
for easy identification.

Secured
packing
slip
Figure 8.15: Packing Slip
The bill of lading should contain the following information.

 Purchase Order Number
 Wholesale AGIN
 Product Description
 Number of Pallets
 Number of Master Cartons
 Freight Carrier Information (Collect or Prepaid)
 Weight

9 SPECIFICATION CHANGE REQUEST FORM
Use the following form to request any changes or deviations from the specification document. Return
this form to the PIL Coordinator address listed on Page 2 of this document:
Specification Change Request Form
Request Change Originator – Name of person proposing change and contact information
Permanent Change/Deviation from Specifications – Use this section to state whether the requested
change is a permanent change to the specifications or if the change is a one-time deviation from the
specification document.
Requested Changes – Use this section to state the proposed changes.
Reason for proposed changes – State the reasons why the proposed changes are needed and the
consequences if the changes are not implemented.
American Greetings Specifications Section(s) affected – List the affected sections.
Resolution – To be filled out by the evaluator. The approval (or rejection) of the change request will
be made as well as reasons why the changes will (or will not) be made.

10 Specifications Change Summary, Version 1.42, Published 11/8/2016
 4.2 C-box Master Carton Identification: Removed Country of Origin from Table 4.1. Added a
bullet point denoting that Country of Origin should no longer be included in the information.
(page 37)
11 APPENDIX A – RESOURCES
ANSI Standards
The ANSI Barcode Print Quality Guideline (ANSI X3.182-1990) is published by the American
National Standards Institute. They can be reached at the following address.
American National Standards Institute

New York City Office
11 West 42nd Street, 13th Fl.
New York, New York, 10036
Telephone: (212) 642-4900
Fax. (212) 398-0023
Internet: http://www.ansi.org/
ASTM Standards
ASTM International
100 Barr Harbor Drive
West Conshohocken, PA 19428-2959
Phone: (610) 832-9585
Fax: (610) 832-9555
Internet: http://www.astm.org/
Code 128 Standards

The International Symbology Specification – Code 128 is published by AIM International. They can be
reached at the following address:
AIM, Inc.
634 Alpha Drive
Pittsburgh, PA 15238-2802
Telephone: (412) 963-8588
Fax: (412) 963-8753
Email: aidc@aimglobal.org
Internet: http://www.aimglobal.org/
ISO Standards
International Organization for Standardization (ISO)
Internet: http://www.iso.org/
UPC-A Standards
The UPC Symbol Specification is maintained by the GS1 (formerly, Uniform Code Council, Inc. or
UCC). They can be reached at the following address:

GS1
7887 Washington Village Drive, Suite 300
Dayton, OH 45459
Telephone: (937) 435-3870
Internet: http://www.gs1us.org
GS1 (UCC) Barcode Symbol Quality

GS1 (formerly, Uniform Code Council) also publishes several guides for barcode quality. Useful
documents include:
 Barcode verification for linear symbologies.

 Assessing symbol quality issues.
 Guidelines for producing quality symbols.
 QC Practices for Barcode Symbol Verification.
GS1
7887 Washington Village Drive, Suite 300
Dayton, OH 45459
Telephone: (937) 435-3870
Internet: http://www.gs1us.org
12 APPENDIX B – GLOSSARY
AGIN – The American Greetings Identification Number is a unique number representing each product.
Wholesale AGIN refers to unique product at the wholesale unit level while Retail AGIN refers to
unique product at the retail level.
Barcode - An automatic identification technology that encodes information into an array of adjacent
varying width parallel rectangular bars and spaces.
C-box Container - A re-usable corrugated container use primarily to store and transport Greeting Card
products between internal manufacturing and distribution facilities.
Deep C-box Container - A re-usable container that has the same length and width as a C-box but that
has a greater depth. These are not used for Greeting Cards.
Numeric - The character set that includes only numbers.
Orientation - The alignment of a barcode symbol with respect to horizontal. Two possible orientations
are horizontal with vertical bars and spaces (picket fence) and vertical with horizontal bars and spaces
(ladder).
Picket Fence Orientation - A barcode type whose length is printed or positioned horizontally so that
the bars are presented vertically in an array which looks like a picket fence.

Quiet Zone - A clear space, containing no printing or marks, which precedes the first character of a
barcode symbol and follows the last character, which is necessary for a scanner to detect a barcode
symbol.
Skew - Rotation of a barcode symbol about an axis perpendicular to the substrate. Both printer tilt and
label placement tilt contribute to the overall tilt.
X Dimension - The nominal width dimension of the narrow bars and spaces in a barcode symbol.

13 APPENDIX C – PIL and MCL REFERENCE SHEETS

Appendix V - Distribution Specification PDF

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Distribution Specification Document Version 1.42 – Revised 10/25/2016 Page 2 of 78

1 CARD PRODUCT PACKAGING SPECIFICATIONS ..............................................................6

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Distribution Specification Document Version 1.42 – Revised 10/25/2016 Page 4 of 78

SPECIFICATION CHANGE REQUEST FORM .............................................................................74

10 SPECIFICATIONS CHANGE SUMMARY, VERSION 1.42, PUBLISHED 2/29/2012........75

11 APPENDIX A – RESOURCES ....................................................................................................75

12 APPENDIX B – GLOSSARY .......................................................................................................76

13 APPENDIX C – PIL AND MCL REFERENCE SHEETS ........................................................78

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1.2 SORTABLE PRODUCT DEFINITION

English Imperial Metric

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1.3.0 Shrunk and Unshrunk Plastic Wrap Packaging Method

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1.3.1 Polybag Packaging Method

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Polybag Properties Value ASTM

1.4 CARD WHOLESALE UNIT PACKAGE CHARACTERISTICS

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Figure 1.6: Card Package Bowed Due to Tight Film Wrap

1.5 CARD RETAIL PRODUCT ORIENTATION IN WHOLESALE PACKAGE

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Figure 1.7: Appropriate orientation for locator, envelope, and card.

1.6 SPECIAL HAND FINISH ATTACHMENT/NON-UNIFORM THICKNESS PRODUCT

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Figure 1.9: These attachments require special care only in packaging.

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Figure 1.13: Placement of Dual Perforated Scores on Wholesale Card Package

2 NON-CARD PRODUCT PACKAGING SPECIFICATIONS

2.1 NON-SHIPPABLE PRODUCT

2.1.0 Non-Shippable Packaging Materials and Characteristics

Distribution Specification Document Version 1.42 – Revised 10/25/2016 Page 15 of 78

It is recommended that wholesale units be packaged in a poly-bag when possible, however, it is

Figure 2.1: Bows Packaged in Corrugation

Figures 2.2a and 2.2b: Tightly Packaged Rolls

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2.2 SHIPPABLE PRODUCT

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Assortments (large) Fixture Items (large)

Table 2.1: Shippable Product Examples

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Each category is described below:

3.2 PRODUCT TYPES

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3.3 C-BOX CONTAINER SIZES

Base External Dimensions Lid Interior Dimensions

Figure 3.1: Constructed C-box

3.4 C-BOX MASTER CARTON CONSTRUCTION

3.4.0 Vendor C-box Construction

The following are specifications for vendor c-box construction:

Distribution Specification Document Version 1.42 – Revised 10/25/2016 Page 20 of 78

Table 3.2: Specifications for Vendor C-box Construction

3.4.1 Reusable C-box Construction

Reusable C-Box Construction and Specifications

Box style Half slotted container (HSC)

Outside dimensions Size Tolerance

Table 3.3: Specifications for Reusable C-box Construction