Brand Awareness On TATA AIA

INTRODUCTION

Insurance is a contract between two parties whereby one party called insurer undertakes
in exchange for a fixed amount of money on the happening of a certain event. Insurance is a
protection against financial loss arising on the happening of an unexpected event.

Insurance sector is an upcoming sector, in india the year 2000 was a landmark year for life
Insurance industry. In this year the life insurance was liberalised after more than 50 years.

Insurance sector was once a monopoly with LIC as the only company, a public sector enterprise.
but now a days the market is opened up and there are many private players competing in the market.
there are fifteen private life insurance companies have entered the industry

After the entry of these private players, the market share of LIC has been considerably reduced.
in the last 5 years the private players are able to expand the market( growing at 30% per annum) and
also has improved their market share to 18% .

For the past 5 years private players have launched many innovations in the industry in terms of
products, market channels and advertisement of products, agent training and customer services etc.

TATA AIA:

ABOUT:

TATA AIA life insurance company is a joint venture company formed by TATA SONS private limited
and AIA group limited. TATA AIA life combines TATA's pre-eminent leadership position in india and AIA's
presence as the largest, independent listed pan asian life Insurance group in the world spanning 18
markets in the asian pacific region, one of the fastest growing companies in the life Insurance sector.
TATA AIA is now ranked at number 5 based on individual weighted new business premium.

MISSION

To provide the best and simplest life and health insurance solution

VISION

To be the pre-eminent protection provider-enabling dreams, inspiring healthier and happier

lives.

To be the dominant life, health and pension player built on trust by world class people and
service.

OBJECTIVE
 To study the brand awareness on TATA AIA

To study the brand awareness about private insurance in Hyderabad

NEED FOR THE STUDY

The entry of foreign MNC's and the conductive business environment fostered by the
government. it is no wonder that the re-entry of private insurance has marked a seccond coming for the
sector.

> To where TATA AIA life Insurance company stands in the market

> Find out the strength and the weakness of their plans

>Making comparitive analysis between the products of TATA AIA with LIC of india

DATA COLLECTION

The sources of data include either primary data or secondary data and even sometimes the
combination of both. The present study is more concentration on both primary and secondary data

PRIMARY DATA

> Primary data is collected through direct interaction with employees of the insurance
companies by meeting them in personal

> collecting reviews from customers through google forms

SECONDARY DATA

The secondary data used for their study are exclusive for the data collected from the internet,
catalogues and brochures and magazines

SAMPLE SIZE: 100 no's

SAMPLING TECHNIQUE: Convenience sampling

SAMPLE AREA: Hyderabad

SCOPE OF THE STUDY:

> The number of respondents to be surveyed can be improved

> The study can be conducted in Hyderabad city

> This study can be conducted to analyze the market stand of TATA AIA life insurance company

LIMITATIONS
 > This study is limited to hyderabad city and getting accurate responses from the respondents
due to their inherent problems, they may refuse to co-operate.

> Respondents may have to be contacted repeatedly or alternate respondent may have to be
identified