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International Journal of Project Management xx (2014) xxx – xxx
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Raising team social capital with knowledge and communication


in information systems development projects
Jungwoo Lee 1 , Jun-Gi Park ⁎, Seyoon Lee 2
Center for Work Science, Yonsei University, 50 Yonsei Ro, Sudaemun Gu, Seoul, Republic of Korea

Received 28 December 2013; received in revised form 5 July 2014; accepted 2 December 2014
Available online xxxx

Abstract

Information systems development is a knowledge intensive collaboration project demanding high level of team social capital especially
between business and technology experts. In this study, team social capital is conceptualized with three sub-constructs: social ties, trust and shared
vision. Knowledge and communication by business and technology experts are hypothesized as critical antecedents of team social capital leading
to team performance. A survey has been conducted collecting data from pairs of business and technology experts in 126 project teams. Data
analysis largely confirmed the research model. Social ties seem to precede shared vision and trust. Trust seems to have a stronger association with
the performance compared with shared vision. Knowledge and communication of both parties are found to be important, but, interestingly,
business professionals' knowledge and communication seem to have a stronger influence in forming the team social capital. Implications and
further studies are discussed with limitations.
© 2014 Elsevier Ltd. APM and IPMA. All rights reserved.

Keywords: Information systems development; Systems development projects; Project management; Team social capital; Knowledge; Communication

1. Introduction tion and sharing of knowledge between business and technology.


As this type of knowledge based collaboration is difficult, ISD
Information systems development (ISD) project teams projects are susceptible to failure. Though the failing cases can be
continue to face various and difficult challenges as ISD defined in various ways, such as missing deadlines, going over
process involves the seamless integration of business details budget, or impaired implementation of functions and features
with technologically sound solutions serving the needs of initially specified, the failure rate of ISD projects remains high
business operations as well as strategic demands. In ISD compared to other projects. Only 16% of ISD projects are classified
project teams, business experts are working very closely with as success (Yeo, 2002), while general project success rate in
technology experts sharing their knowledge and expertise in order business is more than 80% (IBM, 2008). Prior studies reveal that
to collaboratively build and implement systems for business there failures of ISD projects are ascribable to a variety of factors,
organizations. ISD projects demand interdisciplinary collabora- such as difficulties in knowledge sharing across domains, inherent
complexity of information systems different from other physical
systems, misinformed goals and objectives among different
stakeholders, complexity of the relationship across disciplines,
⁎ Corresponding author. Tel.: + 82 10 5878 8862; fax: + 82 2 2123 8654.
and so on (de Brabander and Thiers, 1984; Greenwood et al.,
E-mail addresses: jlee@yonsei.ac.kr (J. Lee), warren.pak@gmail.com
(J.-G. Park), suyfj77@gmail.com (S. Lee).
2010; Tesch et al., 2009).
1
Tel.: + 82 10 5398 7751; fax: + 82 2 2123 8654. Social capital is an intangible asset that evolves from social
2
Tel.: + 82 10 4538 7738; fax: + 82 2 2123 8654. structure and relationships, and it cannot easily be replaced or

http://dx.doi.org/10.1016/j.ijproman.2014.12.001
0263-7863/00 © 2014 Elsevier Ltd. APM and IPMA. All rights reserved.

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
2 J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx

obtained in a short period of time, unlike traditional capital such as survey of business and technology expert pairs in 126 ISD
labor, land, facilities, technologies or transportation (Bourdieu, project teams.
1986). The way it is formed and accumulated and how it functions
are different from other types of tangible capital. In social capital
2. Theoretical background
theory, it is established that social ties, trust and shared vision are
critical components of social capital (Chiu et al., 2006; Clopton,
This study primarily draws upon the theory of social capital
2011; Mehra et al., 2006; Tansley and Newell, 2007; Thompson,
which is known to compose routinized relationships and solid ties
2005). As ISD projects are critically knowledge-intensive col-
in interpersonal friendships or acquaintances (Lee et al., 2013).
laboration projects in which knowledge concerning business
According to Hanifan (1916), the notion of ‘social capital’
operation and strategy continuously infused and integrated with
describes “features of social life-networks, norms and trust,
knowledge concerning information and communication technolo-
which enable participants to act together more effectively to
gies, team social capital raised and maintained among team
pursue shared objectives” (Putnam, 1995). A number of studies
members are the baseline for sharing knowledge and working
support the idea that social capital in teams can account for
together to solve problems at hand.
achieving high levels of team performance and cooperation
Concerning the raising of team social capital in ISD projects,
among members of a team (Chow and Chan, 2008; Di Vincenzo
it is noted here that academics and practitioners alike have
and Mascia, 2012; Karahanna and Preston, 2013; Lee et al., 2013).
highlighted that securing and coordinating the appropriate knowl-
The team social capital would play important roles among team
edge levels of participating members who make collaborative
members of ISD projects, as they require knowledge-intensive and
decisions present major challenges in successful ISD (Pee
voluntary collaboration to solve complex problems in building
et al., 2010). Mismatched or unbalanced knowledge level among
information systems for organizations.
project members across different domains makes it difficult to
build trust among collaborative members (Patnayakuni et al.,
2007). While similarity in the stock of knowledge held by 2.1. Team social capital
members can improve communication and share values among
team members, the diversity of knowledge enhances the chance of ISD project teams base their performance on collaboration
solving problems creatively (Patnayakuni et al., 2007). Knowl- between technology and business experts (Pee et al., 2010).
edge seems to be important in raising team social capital among Hatzakis et al. (2005) approached the issue of change man-
ISD project team members as they are involved in collaborative agement as a means of improving collaboration between proj-
knowledge sharing. The other critical factor in raising team social ect members from the perspective of social capital. In general,
capital in ISD projects is the high level of communications among technical professionals come from outside on a consulting
team members. High level of team social capital presupposes capacity and business expertise are recruited internally within the
exchange of knowledge among team members through effective business organization. Tasks conducted in ISD projects are based
and efficient communication. However, communication is not on heterogeneous and often complex sets of knowledge and
only a method of exchanging information, but also a type of social information exchanged between these two parties (Patnayakuni et
interaction that may increase the level of knowledge sharing for al., 2007). Success of ISD projects depends on integration and
successful ISD projects (Park and Lee, 2014; Park et al., 2012). In sharing of explicit and tacit knowledge that allows members of
other words, adequate knowledge and continuous communication a project team to learn and access the experiential knowledge
among professionals from different domains are required to raise and methods developed by team members in different domains
appropriate level of team social capital that may lead to successful (Tiwana and Mclean, 2003).
collaboration within the limited time and resources. Considering In order to integrate knowledge up to the level of collaborative
the complexity and knowledge-intensive characteristics of problem solving across different domains using different expertise,
an ISD projects (Greenwood et al., 2010; Tesch et al., 2009), effective and efficient exchange relationships among members
the team social capital raised by appropriate knowledge and of a team need to be built so as for team members to share
communication seems to be the most important factors that important knowledge regarding tasks without hesitation real-
determine successful project completion (Pee et al., 2010). time when necessary. These relationships are not easy to build
In this regard, studies of team social capital and related and demand self-identities to be nurtured and grown into social
antecedents with the roles played by these constructs would be of identities, group emotion, and group mood so that group intel-
significance from a theoretical and a practical standpoint, in the ligence can be activated (Adams and Anantatmula, 2010).
field of ISD. While social capital has been the topic of studies in Team social capital raised among members of a project team is
various fields, a limited number of studies are conducted with likely to provide access to a valuable set of intangible resources,
regards to ISD project teams (Ghosh and Scott, 2009; van den which may not be discovered without team social capital. These
Hooff and de Winter, 2011). Moreover, most of these studies are intangible resources may not be shared voluntarily if there is no
focusing upon the impact of the raised social capital on knowledge trust or faith — team social capital. As the level of team social
sharing and performance. Instead, in this study, a research model is capital increases, knowledge sharing becomes more effective,
posited and theorized with antecedents for raising the team social routine and tacit (Ghosh and Scott, 2009). The cognitive aspect of
capital in ISD projects: knowledge and communication. This social capital – shared vision – is known to have an impact on the
model is empirically tested with the dataset collected by a level of knowledge sharing (Mäkelä and Brewster, 2009).

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx 3

Social capital has been studied in a variety of fields and empirically tested and validated these dimensions of social
operationalized differently. Bourdieu (1986) defined the social capital: structural (social ties), relational dimension (trust) and
capital as an integrated concept of actual or potential resources that cognitive dimension (shared vision), in the context of virtual
an individual or a group obtains through a social system or a communities. It seems established that the team social capital
network. Coleman (1988) claimed that social capital exists in the consists of three sub-constructs.
relationships of people within their social structure and facilitates
human actions and interactions. In business organizations, social 2.2. Knowledge in ISD: expertise
capital is a necessary condition in building a competitive edge that
is formed through trusting and supporting relationships (Nahapiet Tiwana and Mclean (2003) noted that when an information
and Ghoshal, 1998). system is complex, various professionals, such as internal business
Also, social capital and its effects have been studied at different experts and external technology consultants, play crucial roles in
units of analysis: individual (Burt, 1997), team (Bartsch et al., collaboratively developing the system. Pee et al. (2010) stated that
2013; Lee et al., 2013) and organizational (Chow and Chan, 2008). subtle coordination of internal and external knowledge experts
Team social capital is a special type of social capital. Team social is the necessary condition for improving the knowledge sharing
capital exists in the relationships among team members resulting and subsequently affecting the success of the systems developed
from the informal and formal structures within a team (Oh et al., (Chow and Chan, 2008; Gefen, 2004). When developing new
2004). In this regard, team social capital plays a key role in systems, it is necessary to acquire and transfer both business and
positively influencing team performance. Oh et al. (2004) argued technology knowledge among members of an ISD project team.
that team social capital can improve team performance when From time to time, the knowledge exchanges that occurred during
intragroup relationships and intergroup relationships are optimally the ISD process are so intensive, the team may extend its life into a
balanced. longer term arrangement. Successful ISD project team may get
Granovetter (1973) explicates structural and relational involved in the systems maintenance and upgrade projects along
aspects, while Nahapiet and Ghoshal (1998) expand the the life span of the system as the knowledge that they have
concept and added the cognitive aspect. The structural aspect shared is now embedded in the team itself (Chow and Chan,
of social capital refers to characteristics or configurations of an 2008). It is the case of most enterprise-wide systems, such as ERP
organizational network that are based on the relationships (Enterprise Resource Planning) and CRM (Customer Relationship
among members. Nahapiet and Ghoshal (1998) considered the Management). Team social capital raised during the ISD process is
structural dimension as network ties, network configuration and so intricate that the team would not easily dissolve even after the
the appropriable organization. Mehra et al. (2006) used social system launching, but extended towards the maintenance and
network ties as a variable of the structural dimension. Within upgrade phase of the system, utilizing the knowledge that they
these network ties, team members are variably connected to have shared and learned in the development process.
others through direct and indirect contacts. The social network In this regard, knowledge is an important source of team
ties of team members cut across formal team boundaries and social capital. Without appropriate knowledge, this professional
provide access to ideas and information from other members of relationship would not survive. Knowledge involved in ISD
the team. can be largely categorized into two: business expertise (mostly
According to Nahapiet and Ghoshal (1998), the relational provided by client) and technology expertise (mostly provided
dimension of social capital includes trust, norms, duties and a by consultants). Business experts participate in decisions for
sense of identity among members. It refers to the level of features and functions as much as the business processes are
contribution to the creation of shared values by the character- involved, as they will be the ones using the system to operate
istics and levels of members' relationships. Trust is the key business. They will share knowledge about the business rules
concept of the relational dimension (Tsai and Ghoshal, 1998). and provide business expertise using the information historically
If trust exists among members of a team, more important accumulated in house (Pee et al., 2010). Technology profes-
knowledge can be shared with confidence. Because the degree sionals, on the other hand, provide a variety of skills and services
of knowledge sharing can differ based on how much the including technological feasibility, requirement analysis, systems
members trust each other, trust should be considered an design, programming and user training, offering knowledgeable
important relational dimension aspect of social capital. Trust technology related advices, aligning organizational process with
can be divided into multi-dimensional categories (e.g. propen- system functions and features, assisting in system configuration
sity, analysis level) and has complex aspects (Covey and Link, and recommending suitable solutions (Chow and Chan, 2008). In
2012). this regard, business and technology expertise are to be integrated
The cognitive dimension refers to shared codes, languages progressing towards the intended systems.
and vision. Nahapiet and Ghoshal (1998) suggest that shared Knowledge level of the counterpart would be important
vision is an important determinant of effective knowledge for team members to offer their own knowledge, communicate
sharing within a team because shared vision is a common feasibilities, and devise solutions for various problems faced in
context of a team. Li (2005) selected shared vision as a factor developing information systems. Social ties, shared vision and
of social networks and argued that one can predict how members trust would presuppose the appropriate level of expertise in both
will exchange their thoughts and resources if a shared vision parties. As the expertise is defined as the evaluation of relevant
exists. Chiu et al. (2006) and Chow and Chan (2008) further competencies associated with the partner (Crosby et al., 1990),

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
4 J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx

the scale has been adapted from competency related studies is hypothesized as knowledge and communication, and opera-
(Spake and Megehee, 2010). tionalized as domain expertise and communication effective-
ness, respectively. Team size and project type are selected as
2.3. Communication in ISD: communication effectiveness control variables that may interfere with the impact of team
social capital on performance.
Definition of communication varies depending on field and
context. In the context of ISD, communication involves creating 3.1. Knowledge on team social capital (expertise on trust)
and sharing of information for the purpose of raising the level of
mutual understanding between business experts and technology Knowledge level of other team members would be important in
experts in project teams (Rogers, 1981). Communication in this raising the level of team social capital among team members.
collaborative work context can be interpreted as a socially inter- Especially in professional relationship such as the ISD project
active behavior. Social interactions among team members are teams in which interdependence among members are critical-
important in forming a social relationship. It is suggested, in ly high, other members' inability or incompetence would be
various studies, that social interaction of members raises the level detrimental to team work as well as team performance. Among
of social capital in teams (Kostova and Roth, 2003; Mäkelä and three components of social capital, knowledge level seems to be
Brewster, 2009). In some studies, communication is even treated as mostly associated with trust, but not with social ties or shared
a sub-construct of social capital (Chen et al., 2008; Merlo et al., vision. For this study, knowledge is operationalized as expertise,
2006; Zheng, 2010). and domain expertise are operationalized differently as business
Effective communication occurs only when useful, reliable, knowledge and technology knowledge is completely different
understandable and appropriate information is exchanged among and immeasurable by the same instrument. Expertise has been
members (Massey and Kyriazis, 2007). Effective communication studied as an antecedent of trust in partnerships (Moorman et al.,
may produce desired outcomes, such as efficient information 1993) across a variety of contexts, including travel service
sharing and reliable relationships. Thus, communication effective- (Mohan and Ahlemann, 2013) and other highly knowledge-based
ness of team members has a positive effect on relational services (Ifinedo, 2011). Crosby et al. (1990) showed that the
commitment of members (Postmes et al., 2001; Sharma and perceived expertise of an insurance salesperson is a significant
Patterson, 1999) and eventually raises the level of team predictor of customers' trust. Yu et al. (2013) found a positive
effectiveness (Tzafrir et al., 2004). Also, effective communication relationship between expertise and trust in their study of corporate
increases the intimacy and satisfaction associated with the credibility. Doney and Cannon (1997) found that salesperson
relationship (Emmers-Sommer, 2004) and reduces conflicts expertise is positively related to the buyer's perception of
among team members (Dawes and Massey, 2005). Therefore, salesperson trust. Furthermore, a competent service provider is
effective communication helps not only forming a good relation- known to influence an organization's performance and knowl-
ship, but also maintaining it, suggesting that the structural aspect of edge sharing by way of trust. Palmatier et al. (2006) stated that
social capital – social ties – is strongly related to communication the capability of sellers increases a customer's value and leads
effectiveness. to strengthening the relationship between sellers and partners.
By definition, communication is a process of exchanging Spake and Megehee (2010) showed that perceived level of
information between members and enhances understanding among expertise is positively related to the level of trust between
members (Tzafrir et al., 2004). Visions of the team can only be partners. Therefore, hypotheses 1 and 2 are as follows:
shared through effective communication. Only when a leader
communicates the vision effectively, team members can sympa- H1. Business professionals' expertise on business has a positive
thize with and share the vision (Farmer et al., 1998). In this regard, impact on trust.
effective communication has a positive impact on the formation of
both the structural and cognitive aspects of social capital — social H2. Technology professionals' expertise on technology has a
ties and shared vision. positive impact on trust.

3. Research model and hypotheses 3.2. Communication on team social capital (communication
effectiveness on social ties and shared vision)
The research model posited for this study includes the
constructs of knowledge, communication, team social capital and Studies found that social interaction influences the formation of
team performance, as presented in Fig. 1. Primary proposition of social capital (Kostova and Roth, 2003; Mäkelä and Brewster,
this research model is that team social capital is a precondition for 2009). Communication is an important part of social interaction
successful team performance in ISD context. The construct of that may raise the level of team social capital by helping team
team social capital is conceptualized here with three sub- members to share opinions and increase connected feelings among
components: social ties, trust, and shared vision. From the members. Effective communication helps team members to share
theory of social capital, the relationship among these three sub- information and thinking, exchange social contexts, and therefore
constructs is hypothesized as shown in Fig. 1: social tie improve an organization's performance (Sharma and Patterson,
precedes trust and shared vision while shared vision precedes 1999; Tzafrir et al., 2004). Vision sharing and social ties among
the formation of trust. Two antecedents of the team social capital members are the major elements of social capital that might be

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx 5

Knowledge

Business Professionals’ H1 Team Social Capital Control Variables


Business Expertise
Team Project
Technology Professionals’ Trust
Size Type
Technology Expertise H2
H7 H10

Project Team
Social Ties H9
Performance
Communication H3
H8 H11
Business Professionals’
Communication Effectiveness H4
H5 Shared Vision
Technology Professionals’
Communication Effectiveness H6

Fig. 1. Research model and hypotheses.

associated with communication (Nahapiet and Ghoshal, 1998). H6. Technology professional's communication effectiveness has
However, what is important is the effectiveness of communication. a positive impact on the team's shared vision.
Unnecessary and ineffective communication may hurt the social
capital among team members.
3.3. Internals of team social capital: relationship among social
Social ties — the structural dimension of social capital refers
ties, trust and shared vision
to the degree of interconnections between members and the
intensity of the connections (Nahapiet and Ghoshal, 1998). In
Social capital consists of sub-dimensions and that they are not
this regard, it is significantly related to social interaction (Chen
mutually exclusive, but interrelated (Liao and Welsch, 2005).
et al., 2008) that can be enhanced by communication
Farmer et al. (1998) presented three sub-dimensions of social
effectiveness. Intimacy and satisfaction with the relationship
capital (structural, relational and cognitive dimensions) and
can be improved when communications are conducted success-
discussed their interrelationships.
fully. Therefore, effective communication increases the possi-
Social ties, one of structural dimensions, are the extent to
bility of sustaining the social ties (Emmers-Sommer, 2004). On
which team members are interconnected via social relations
the contrary, it is possible for low quality communication to
(Chen et al., 2008; Nahapiet and Ghoshal, 1998). The more
decrease the satisfaction of a relationship and disrupt it. Social
structural ties are formed, the more social interactions between
ties can be increased or decreased, depending on the effective-
members can be made. With social interactions, the project
ness of communication. Therefore, hypotheses 3 and 4 are as
goals and agendas can be easily shared in a team and the degree
follows:
of role understanding between members can be increased. For
H3. Business professionals' communication effectiveness has instance, as a result of frequent interaction between the CEO
a positive impact on social ties. and CIO in an organization, the vision of an IS development
project can be shared more easily (Johnson and Lederer, 2006).
H4. Technology professional's communication effectiveness Therefore, hypothesis 7 is:
has a positive impact on social ties.

Also, it can be inferred here that communication effective- H7. Team members' social ties have a positive impact on
ness may lead to a relationship with shared vision — the shared vision.
cognitive dimension of social capital. If a leader effectively Tsai and Ghoshal (1998) also argued that the structural
communicates the vision of the team, members are likely to dimension and relational dimension also have interrelations. Trust,
agree and alignwith the vision (Farmer et al., 1998). Fundamen- part of the relational dimension, can be built by frequent interactions
tally, communication consists of information exchanging and and socialization (Child, 2001). Morgan and Shelby (1994) also
sharing of mental models and vision. Effective communication is insisted that there are close relationships between how people feel
related to how the information, including the leader's vision, is connected to each other and the level of trust in the relationship. In
transferred to members appropriately. The more effective the other words, when social ties among team members are strong, they
communication is, the more the information can be shared between interact more frequently, and thus, trust level be increased.
members. Communication effectiveness facilitates vision sharing.
Therefore, hypotheses 5 and 6 are as follows: H8. Team members' social ties have a positive impact on trust.
H5. Business professionals' communication effectiveness has a Tsai and Ghoshal (1998) proposed that goals and vision
positive impact on the team's shared vision. sharing have positive relationships with the trust level among

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
6 J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx

members. Child (2001) argued that if members have a common used for data analysis, excluding questionnaires with any missing
understanding, bonds and trust can be built. Shared vision in an or inappropriate data. Table 1 shows the demographics of
organization can create the belief that the members won't harm responding teams.
each other, and this helps them exchange their thoughts and Measurement items are adapted from previous studies and
resources to achieve common goals. Similarly, Adams and presented in Table 2. Seven-point Likert type scale is used for
Anantatmula (2010)'s social and behavioral hierarchy implies measurement: “strongly disagree” as 1 and “strongly agree” as 7.
that the higher cognitive notions (e.g. group emotion, group For pilot, five project managers are recruited and interviewed
mood, group intelligence) reach, the more complete trust can separately with actual filling out of the questionnaire. Based on
be established. Therefore, hypothesis 9 for this study is: the feedback in the pilot, adjustments are made, mostly on terms
and languages of the instrument.
H9. Team members' shared vision has a positive impact on trust.

3.4. Team social capital and performance 5. Data analysis and results

Social capital correlates positively with team effectiveness, Partial least squares (PLS) approach was used for data analysis.
performance and satisfaction (van Emmerik and Brenninkmeijer, PLS tends to be more generous with sample sizes or distributions
2009). In the context of an ISD project, social capital is known to (Lohmöller, 1989). At the same time, this method has an advantage
maintain significant impact on project performance (Lee et al., in that the measurement model and structural model can be
2011). Because technology experts are closely interacting and analyzed simultaneously (Chin, 1998). It is appropriate for
collaboratively sharing knowledge with a variety of business analyzing relatively small numbers of samples and for
functional experts, shared vision as well as shared language exploratory research (Gefen et al., 2000). In this study, we
is important for the team to function properly. Shared vision, chose to use PLS because the conceptual framework of the
one of social capital's dimensions, can promote collaborative relationships between main variables was based on theories,
knowledge sharing among members (Li, 2005), and thus increase whereas the relationships between the sub-dimensions were to
the possibility of project success. Shared vision is positively be studied in an exploratory approach.
related to the successful performance of an ISD project (Pee Analyses were conducted in two phases. First, a measurement
et al., 2010). Also in studies of leadership, it is explicated that model analysis is designed to test the reliability and validity of
the leader's vision sharing has a positive influence on the measurement items and constructs. Second, a structural model
performance of the team (Dionne et al., 2004). Thus, hypothesis analysis is conducted to verify the research model and hypothesis.
10 for this study is: SmartPLS 2.0 is used for analysis in addition to PASW Statistics
18 when necessary.
H10. Team members' shared vision has a positive impact on
project team performance.
Building trust is important to maintain functional relationship Table 1
among team members especially in which interdependence Sample characteristics.
of team members are critical (Chakrabarty et al., 2007). Trust Characteristics Categories Sample %
among ISD project team members is positively related to the
Project type Enterprise resource planning 43 34.1
level of knowledge sharing (Nelson and Cooprider, 1996), thus Data/contents management 30 23.8
increase the performance level of their collaborative activities. Accounting and financing system 17 13.5
Building trust in customers or partners can reduce the ambiguity Business intelligence 9 7.1
and risk of relationships and increase the performance in IT- Supply chain management 9 7.1
based transactions or processes (Lee and Kim, 1999). Thus, Knowledge management 6 4.8
Human resource management 4 3.2
hypothesis 11 is: Customer relationship management 4 3.2
Web application development 3 2.4
H11. Team members' trust has a positive impact on project Manufacturing execution system 1 0.8
team performance. Project duration 6 or less months 45 35.7
7-12 months 28 22.2
13-18 months 26 20.6
4. Research method 19 or more months 27 21.4
Project phase Requirement analysis 32 25.4
For this study, data was collected through online questionnaires System analysis/design 37 29.4
Developing/testing 39 31.0
from 162 ISD project teams. As the unit of analysis in this study
Roll-out/stabilization 18 14.3
was a project team, we collected data from each pairs of Team size 10 or less members 58 46.0
a technology professional (mostly the project leader) and the 11–20 members 29 23.0
counterpart business professional (mostly ones dispatched from 21–30 members 12 9.5
different business functions) in each project. 132 questionnaires 31 or more members 27 21.4
Total 126 100
were returned in pairs, and 126 of these questionnaires were

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx 7

Table 2
Measurement items.
Dimensions Variables Items
Expertise factors Business professionals' expertise 1. Client possesses specialized knowledge.
2. Client possesses extensive, broad knowledge.
3. Client is experienced in solving problems like mine.
4. Client contributes expertise and experience in executing this project.
Technology professionals' expertise 1. IS professional possesses specialized knowledge.
2. IS professional possesses extensive, broad knowledge.
3. IS professional is experienced in solving problems like mine.
4. IS professional contributes expertise and experience in executing this project.
Communication factors Business professionals' communication effectiveness 1: I find the information that Client sends very useful.
2: I am very satisfied with the content that Client sends.
3: Client's information is very appropriate for my job.
4: I tend to provide very useful information to Client.
5: I tend to provide highly appropriate information to my co-workers.
Technology professionals' communication effectiveness 1: I find the information that IS professional sends to be very useful.
2: I am very satisfied with the content that IS professional sends.
3: IS professional's information is very appropriate for my job.
4: I tend to provide very useful information to IS professional.
5: I tend to provide highly appropriate information to IS professional.
Social capital Social ties 1: I maintain a close social relationship with my partner.
2: I spend a lot of time interacting with my partner.
3: I know my partner on a personal level.
4: I am very close to my partner.
Trust 1: My partner will not take advantage of others even when the opportunity arises.
2: My partner will always keep the promises we make to one another.
3: My partner would not knowingly do anything to disrupt the conversation.
4: My partner behaves in a consistent manner.
5: My partner is truthful when dealing with me.
Shared vision 1: My partner shares a vision of helping others solve their professional problems.
2: My partner shares the same goals of learning from each other.
3: My partner shares the same value that helping others is pleasant.
Performance Project team performance How well did the entire project team perform on the following so far?
1: The productivity of the project team's operation
2: The project team's adherence to the schedule
3: The project team's adherence to the budget
4: The quality of the project team's deliverables
5: The project team's achievement of the project targets

5.1. Measurement model variables. Because the measurement items of each variable were
thought to have a higher correlation than the other variables, this
An exploratory factor analysis mostly validated the measure- study can conclude that the measurement items had discriminant
ment model. Except PCE2, scored less than 0.6 in standardized validity (Fornell and Larcker, 1981).
loadings, the confirmatory factor rotation produced the loadings
within the acceptable range for reliability, convergent validity
and discriminant validity. Scores of Cronbach's alpha and 5.2. Structural model
composite reliability (CR) come about at the appropriate level
with statistical significance. Table 3 shows that the Cronbach's Fig. 2 shows the results of the structural model analysis. Path
α and CR exceeding 0.80 (Anderson et al., 2006; Chin, 1998). coefficients were the standardized beta coefficients from the PLS
According to Hair et al. (1995), measurement indicators analysis. As expected, business professionals' business expertise
were evaluated for convergent validity and discriminant validity. (β = 0.363, p b 0.001) and technology professionals' technology
Generally, if the factor loadings of each measurement item onto its expertise (β = 0.221, p b 0.01) displayed a significant and
construct were above 0.7, the measurement item was considered positive correlation with the trust among team members.
valid (Chin et al., 2003). Factor loadings of more than 0.7 for each Therefore, H1 and H2 were accepted. As for the business
measurement indicated convergent validity, as seen in Table 3. professionals' communication effectiveness, it is found to be
For discriminant validity analysis, Square roots of average positively related to social ties (H3: β = 0.302, p b 0.001) and
variance explained (AVE) are compared with the correlation shared vision (H4: β = 0.298, p b 0.001); as such, H3 and H4
coefficients. In Table 4, this study summarized each factor's were supported. Though technology professionals' communication
descriptive statistics quantity and the correlation coefficient, with effectiveness was found to have a significant positive relationship
the square roots of AVE in the diagonal. Every factor's square root with shared vision (β = 0.231, p b 0.01), but did not influence
of AVE was higher than the correlation coefficient with the other social ties. So H5 was not supported, but H6 was supported.

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
8 J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx

Table 3 Squared multiple correlation (R2) values for endogenous


Indicator properties of variables. constructs are presented in Fig. 2. R2 measures the percent of
Variables Items Mean S.D. Loading Composite Cronbach's variance explained by independent constructs in the model.
reliability alpha Independent constructs are found to explain a substantial portion
Business CEX1 5.754 0.797 0.907 0.944 0.921 of variance in dependent constructs like project team perfor-
professionals' CEX2 5.635 0.796 0.888 mance (R2 = 48.2%). It is also found that expertise, social ties and
expertise CEX3 5.706 0.972 0.909
shared vision explained 61.7% of variance in trust. Communication
CEX4 5.698 0.966 0.892
Technology PEX1 5.286 1.109 0.894 0.934 0.906 effectiveness explains more than 13% of variance in the social ties
professionals' PEX2 5.143 1.108 0.858 among team members, and 41.5% of variance of the shared vision
expertise PEX3 5.024 1.242 0.893 among members. Impacts of the control variables are found to be
PEX4 5.135 1.304 0.885 statistically insignificant.
Business CCE1 5.270 1.341 0.730 0.891 0.838
professionals' CCE2 5.516 1.171 0.758
communication CCE3 5.357 1.216 0.923 6. Conclusions and implications
effectiveness CCE4 5.214 1.256 0.856
Technology PCE1 5.317 1.312 0.756 0.887 0.809
professionals' PCE3 5.468 1.041 0.902 The objective of this study is to empirically support whether
communication PCE4 5.484 1.002 0.888 knowledge levels of and communication between business and
effectiveness technology professionals in ISD project teams raise the level of
Shared vision SGL1 5.290 0.801 0.854 0.924 0.876 team social capital, subsequently leading to better performance
SGL2 5.149 0.764 0.919
as a team. Analysis of data obtained through a survey of
SGL3 5.202 0.842 0.911
Social ties STI1 5.452 1.100 0.898 0.944 0.926 professional pairs revealed interesting findings with practical
STI2 5.548 1.025 0.897 and academic implications.
STI3 5.476 1.164 0.913
STI4 4.762 1.483 0.843
STI5 4.913 1.414 0.836 6.1. Results and discussion
Trust TRU1 5.220 0.849 0.920 0.959 0.946
TRU2 5.212 0.834 0.927 First of all, the existence and structure of team social capital
TRU3 5.304 0.933 0.879
are empirically validated in this study, in the context of ISD
TRU4 5.437 0.853 0.894
TRU5 5.438 0.879 0.914 project teams. Team social capital can be measure by three sub-
Project team PER1 5.018 0.895 0.909 0.955 0.942 components: social ties (structural), trust (relational), and
performance PER2 5.137 0.952 0.920 shared vision (cognitive). It is further replicated the relationship
PER3 5.135 1.100 0.874 among these sub-constructs of team social capital: social ties
leading to trust and shared vision (structure leading to relation
Regarding the associations among the sub-dimensions of and cognition) while shared vision influences trust level (cognition
team social capital, social ties had a positive relationship with leading to relation). This is in strong agreement with the original
trust (β = 0.204, p b 0.01) and shared vision (β = 0.347, model of social capital, as proposed by Tsai and Ghoshal (1998). It
p b 0.001), and shared vision also had a positive influence confirms that the underlying structure of the team social capital
on trust (β = 0.210, p b 0.01). Therefore H7, H8 and H9 were resembles the structure of general social capital.
supported. Regarding H10, which dealt with the relationship Also, as antecedents of the team social capital, knowledge and
between trust and project team performance, the resulting communication seem to maintain strong impact. Knowledge
coefficient provided support for the hypothesis (β = 0.550, operationalized as expertise in this study revealed stronger impact
p b 0.001). Likewise, shared vision had a significant positive on trust — the relational dimension of the social capital while
relationship with performance of the project team (β = 0.198, not on social ties or shared vision, indicating team members in
p b 0.05). So, H11 was supported as well. this professional relationship presumes the counterparts to be

Table 4
Correlations between variables.
Variables AVE CEX PEX CCE PCE SHV SOT TRU PER Size Type
Business professionals' expertise 0.779 0.883
Technology professionals' expertise 0.808 0.368 0.899
Business professionals' communication effectiveness 0.673 0.326 0.256 0.820
Technology professionals' communication effectiveness 0.725 0.225 0.397 0.325 0.852
Shared vision 0.802 0.519 0.588 0.492 0.406 0.895
Social ties 0.771 0.545 0.416 0.343 0.224 0.501 0.878
Trust 0.822 0.575 0.653 0.440 0.426 0.640 0.581 0.907
Performance 0.811 0.401 0.501 0.394 0.268 0.547 0.396 0.674 0.901
Team size 1.000 − 0.056 − 0.122 0.125 0.010 0.025 0.071 0.013 − 0.055 n.s. ⁎
Project type 1.000 0.053 − 0.020 − 0.047 0.090 0.031 0.002 0.053 0.006 0.029 n.s. ⁎
⁎ AVE unavailable because these items are constructed as one item.

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx 9

Knowledge

Business Professionals’ 0.363*** Team Social Capital Control Variables


Business Expertise(P)
Trust(C, P) Team Project
Technology Professionals’ (R2=0.617) Size Type
Technology Expertise(C) 0.221**
0.204** 0.550*** ns ns

Project Team
Social Ties(C, P)
0.210** Performance(C, P)
(R2=0.132)
(R2=0.482)
Communication 0.302***
0.347***
0.198*
Business Professionals’
Communication Effectiveness(P) 0.298***
ns
Shared Vision(C, P)
Technology Professionals’ (R2=0.415)
Communication Effectiveness(C) 0.231**

*: p < 0.05, **: p < 0.01, ***: p < 0.001, ns: insignificant at the 0.05 level
(C) Responses from client, (P) Responses from IS professional, (C,P) Responses from both.

Fig. 2. Results of the structural model analysis.

knowledgeable in their own domain and expertise and at par with the project process itself via establishing social ties and raising
what he or she has in their own domains. The principle of mutual the level of trust and shared vision for the project to be successful.
benefit seems to apply here as one may not have expertise on
what others have. 6.2. Theoretical and practical implications
On the other hand, communication operationalized as
effectiveness in this study was found to have strong association This study explicates and validates the nomological network
with social ties (structural) as well as shared vision (cognitive). of three sub-constructs of the team social capital (social ties,
Interestingly in detail, business professionals' business expertise trust and shared vision). In addition, it is also validated the
maintain stronger association with social ties while technology knowledge and communication as strong antecedents in raising
professionals' technological expertise are not statistically signifi- this team social capital.
cantly associated with the social ties. Also, Business professionals' Findings of this study may provide a basis on which the role
communication effectiveness maintains higher association with of team social capital can be explained in detail with internal
shared vision compared to that of technology professionals'. It structure of sub-constructs, and extends the discussion towards
implies that the roles played by business professionals may have two critically important antecedents — knowledge level and
stronger impact in raising the team social capital, stronger than communication of business and technology counterparts in
the influence of technology professionals, especially with regards ISD project team in which knowledge intensive collaborative
to social ties and shared vision — structural and cognitive activities are the main tasks. In this regard, this study supports
dimensions of the team social capital. The formation of social the findings of Oh et al. (2004), in that only the optimal
ties between business and technology professionals is made combination of components of social capital may raise the
strongly feasible by business professionals rather than the service possibility of success in teams. Academically, this can be a
providing technology professionals. This may be because good starting point to further investigate constructs surround-
clients – business professionals – have initially proposed the ing the role of team social capital in ISD, where intensive
project itself with business issues or problems. knowledge sharing is important.
Third, communication effectiveness influences shared vision. Practically, we would like to stress the importance of team
When cooperating with each other within a project team, social capital. ISD project managers need to pay attention to
communication effectiveness of members helps to convey a the level of team social capital being raised among team members
sense of identity between members and may build and strengthen in a short period of time at the initiation of the ISD project at
the shared vision of the project. Therefore, communication which stage, the social ties, shared vision and trust among team
effectiveness to some extent helps to build shared vision among members are more critical than later periods. In this regards,
team members, thus raising the level of team social capital. project managers would pay more attention to optimized or
Finally, regarding the influences that social capital has matched level of expertise among team members, especially in
on project performance, shared vision and trust each have a the domain of business functions related to the systems under
positive influence. Trust seems to be assessed much more development. He or she may have to think about optimal
highly than the shared vision. This may be because a member combination of team members in terms of the team social capital.
of the project team would need to believe in other members Project members also need to strive to communicate effectively
to exchange various internal information and knowledge during with other members of the project. Business professionals may

Please cite this article as: J. Lee, et al., 2014. Raising team social capital with knowledge and communication in information systems development projects, Int. J. Proj.
Manag. http://dx.doi.org/10.1016/j.ijproman.2014.12.001
10 J. Lee et al. / International Journal of Project Management xx (2014) xxx–xxx

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