Part I: Marketing Channel Systems

CHAPTER 2 The Channel Participants

Learning Objectives
Part I: Marketing Channel Systems

CHAPTER 2 The Channel Participants

Learning Objectives

① Major participants in marketing channels

 Part I: Marketing Channel Systems
Objective#2 Why shift distribution tasks to intermediaries?

② Why shift distribution tasks to intermediaries?

CHAPTER 2 The Channel Participants: Learning Objectives

 Part I: Marketing Channel Systems
Objective#2 Why shift distribution tasks to intermediaries?

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③ Major types of wholesalers

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③Major types of wholesalers

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③Major types of wholesalers

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#3

③Major types of wholesalers

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④ Major Trends in Wholesale Structure

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#4
④ Major Trends in Wholesale Structure

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤ Merchant Wholesalers
Specialize in Performance Distribution Tasks

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤ Merchant Wholesalers
Specialize in Performance Distribution Tasks

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤ Merchant Wholesalers
Specialize in Performance Distribution Tasks

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤ Merchant Wholesalers
Specialize in Performance Distribution Tasks

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤ Merchant Wholesalers
Specialize in Performance Distribution Tasks

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#5

⑤ Merchant Wholesalers
Specialize in Performance Distribution Tasks

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#6

⑥ Retail structure

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#6

⑥ Retail structure

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#7

⑦Retail structure trends

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#7

⑦Retail structure trends

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#8

⑧Distribution Tasks Performed by Retailers

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#8

⑧Distribution Tasks Performed by Retailers

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#9

⑨Retailers’ Growing Power in Marketing Channels

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Objective#10

⑩Facilitating Agencies in Marketing Channels

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #1 Wrigley

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #5

CHAPTER 2 The Channel Participants: Learning Objectives

Part I: Marketing Channel Systems
Discussion Question #6

CHAPTER 2 The Channel Participants: Learning Objectives