CONTENTS

Introduction: Refugee Bear 1

1 Be First, Better, or Different 5
The Farming Year Never Ends Anymore 22

2 We’re All Soil Farmers Now 29

Your Industry Starts on the Farm 46

3 Owning Your Seed 55

4 Wild West Genetics 75
5 Adventures in
Planting-Gear Malfunction 91
6 On Weeding, Watering, and
Organic Certification 107
7 The Midseason Panic Attack:
Rookie Focus 114
8 The Midseason Panic Attack:
Veteran Focus 123
Have a Five-Year Plan 134

9 Combining Killed the Radio Star 140

Plan for Plan B 158

10 How Would the Shaman Bottle Hemp? 163

11 Hemp Keeps You Thin 182
12 Rebirth of the Biomaterials Era 195
13 Farmer Fiber Collaboration 207
14 Cleaning Up with Plants 214
15 Herding Rugged Individualists 222
Have a Compelling Backstory 238

16 Green Chile Hemp 241

17 The Friendly Fungus and the Hairnet 255
Epilogue:
The Regenerative Entrepreneur 269

Acknowledgments 280
Notes 283
Index 295