Termeni advertising

Accordian insert Advertising page Advertorial Affirmative Agate line

exposure disclosure

Audilog Bait advertising Bleed Buried position Cease-and-desist

order

Claymation Collectibles Column inch Combination rate Cooperative

advertising

Cost per inquiry Counter Cumes DAGMAR Double truck

advertising

Drive time Earned rate Em Exposure Flat rate

Fringe time Full position Gatefold Gross impressions Holding power

Hot composition Inquiries Intaglio Kerning Linage

Loss leader Media Media dominance Near-pack Open end

concentration theory
theory

Out-of-home Overrun Pass-along Phantom Piggyback

advertising readers

Preferred position Private brand Progressive Puffery Rating point

proofs (Progs)

Remnant Space Renewal rate Road block Rotoscoping Run-of-press

(ROP)

Run-of-schedule Seasonal rating Slicks Speculative (spec) Split-run Test

(ROS) adjustments sample

Staggered Stop motion Superimposition Swatch proof Tag line

schedule (super)

Tear sheets Traffic builder Unique selling Vertical Voice-pitch

proposition publications analysis (VOPAN)

Voiceover (VO) Waste circulation Wave scheduling Wear out Wipe

Cut-In Drive Time Pre-emption Overnights Simulcast

Strip Total Audience Turnover Upfront First Refusal

Programming Plan

Guarantee Heavy-up Hiatus Makegood Per Inquiry

Roll Out Short Rate Answer print Back to Back Blow-in card

Bridge Broadside Bulldog edition Competitive parity Controlled

circulation

Crop marks Dissolve Facings Fixed-sum-per- Galley proof

unit method

Grid card Gutter Horizontal Vertical discount Holdover

discount audience

Horizontal House organ Island display Jumble display Letterpress

publications

Local rate Master tape Matte shot Milline rate Narrowcasting

On-air tests Photoboards Picture window Preemptible rate Residuals

Romance card Rough cut Scene setting Self-mailer Shelf screamers

Step-and-repeat Thumbnail Trim size Velox Word painting

Broadcast Spill-In Spill-Out Adjacencies Blueline

calendar

Chain break Closing date Corrective Envelope stuffer Flighting

advertising

Participation Air Date Bonus Spot Break position Fixed Position

Working Media Waste circulation Viewers pe Set Up-Front Traffic count

Budget

Through-the-Book Tagline Station log Spinoff Space Position

Value

Sliding Rate Share of Mind Share of Voice One-time Rate Intensity