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Online Jewellery Store - Bplan Metrics
Online Jewellery Store - Bplan Metrics
Revenue
Gross Revenue INR Million 30.00
Less: Discounts INR Million 0.60
Less: Returns & RTO INR Million 0.60
Returns & RTO as % of Gross Revenue % 2%
Revenue (Net of RTO & Returns) INR Million 28.80
Net Revenue (Net of RTO, Returns & VAT) INR Million 28.51
Digital Marketing
Cost per Lead acquired INR 20
% of Leads from Organic Traffic %
% of Leads from Digital Marketing % 100%
# of Leads ## 12,500
Total Digital Spend INR Million 3.00
Offline Marketing
Summary Metrics
Item Units Year 0 Year 1
Net Revenue (Net of RTO, Returns & VAT) INR Million 28.51
Product Gross Margin INR Million 6.01
Total Cost INR Million 1.31
Gross Margin INR Million 4.70
Total Marketing Spends INR Million 3.00
Contribution Margin INR Million - 1.70
Manpower Cost
Avg No of Head Counts ## 5 25
Founders 1 1
Marketing 2
Sales & customer support 10
Technology 3 10
Finance & Support 1 2
Avg Salary INR Million 2 1.5
Total Employe Cost INR Million 10.00 37.50
Total Warehouse Rent INR Million 1.2 1.2
Total Warehouse Expenses INR Million 1.2 1.20
Cash Flow
90 80 80 80
2.46 6.08 7.91 10.28
1.80 5.70 8.16 11.57
1.25 4.85 6.93 9.83
5.51 16.64 23.00 31.68
202 219 233 247
3.54% 3.07% 2.97% 2.88%
20 15 10 10
5% 10% 15% 25%
80% 70% 50% 40%
45,500 126,750 164,775 214,208
10.92 22.82 19.77 25.70
49 57 72 82
1 1 1 1
5 7 8 10
20 25 35 40
20 20 23 25
3 4 5 6
1 0.8 0.8 0.8
49.00 45.60 57.60 65.60
1.20 1.20 1.20 1.20
1.20 1.20 1.20 1.20