@ MFGROUP EDUCATION WSQ CREATIVE STORYTELLING Sales Strategies — Art of Storytelling! STORYTELLING is arguably the most powerful tool in your selling toolbox! Every day we are all engaged in some form of selling whether you know it or not. Whether you are a teacher, parent or salesperson trying to promote your company’s product or trying to motivate a teenager, you are actually selling to convince the other party to buy into your story. Your ability to influence and persuade the other side will determine how successful you will be at convincing people to buy into your story. Unfortunately, not everyone is born a storyteller BUT anyone can learn to be a GREAT STORYTELLER. MF Academy is a Creative Education company. We have combined the Art and Science of Storytelling into a 2-day training program specially contextualised for Sales and Marketing People. In this 2-day training program, your team will learn: 1. Fundamentals skills of telling stories 2. Techniques of storytelling 3. Knowledge to apply storytelling skills in a business context whether its sales, marketing, customers service or operations and strategic planning Everyone loves to hear a story. An effective Salesperson is a good storyteller who will evoke the emotions of his audience in order to convince an idea. Research studies have shown the science behind the rationale of telling a story, such that: 1, People retain more through stories 2. Stories appeal to both logic and emotions 3. Stories make clients visualize the product in the context of their operations 4, Stories evoke emotions and thus encourage action Remember people hate to be sold to but everyone loves a good story and there's science behind the rationale! ® www.mfacademy.edu.sg 8} 68998177 paul@mfacademy.edu.szMFGROUP EDUCATION| Course Fees Up to 50% Up to. 90% subsidy | Up to 95% subsidy | NLA. subsidy, capped at $15 per hour $560 $80 $40 $800 Above table shows the nett fees payable by learners. Self-sponsored individuals must be at least 21 years old Participants aged 25 years and above, may consider using their Skillsfuture credit. Participants applying for WTS subsidy must provide a copy of WTS letter or equivalent documentary proof. Contact our education consultants for company-sponsored ti funding eligibility Elements of storytelling ing or to check on your ~ learn the introduction to storytelling - learn to understand and apply the elements as well as, conceptualizing a story narrative ~ identify the key elements of the concept to conduct a deeper research on the topic Foundational structure of a storyline = Learn to apply the principles of storytelling into the development of a storyline ~ Learn about Linear storytelling vs Non-Linear Storytelling formats Strategies for storytelling 3. | - Types of storytelling techniques - Learn to communicate various emotions Situational Application 4 ~ Pitching the appropriate storyline to the stakeholders ® www.mfacademy.edu.sg S 68998177 paul@mfacademy.edu.sg