CARACTERISTICAS DE UN PRODUCTO

ELABORADO POR:

EDIER BELTRAN GAVIRIA

GUSTAVO PIRAQUIVE BARRERA
CARLOS VALENZUELA TORRES

CENTRO DE DISEÑO Y MANOFACTURA DEL

CUERO

SERVICIO NACIONAL DE APRENDIZAJE SENA

2018
 INTRODUCTION

In order to innovate in our shop of footwear to win more clients, to

enter new markets, we decide to do a very special collection in
collaboration with a famous artist SARA VON KIENEGGER, who is an
Austrian artist, photographer, producer, painter and graphic designer.
the one who is the manager of designing the new collection of our
shop, where they will be able to find portfolios, purses, wallets between
other articles with real works of art captured for all our clients will be a
special collection and with limited edition.

TARGET: to generate value of mark and differentiation across

proposed piece of news of product and of value with strategic
alliances, which they think of generating like experiences and
commemoration in a younger public.
 PRODUCTS SARA // ARTISTS

VERDI (Wallet / bandolier) : romantic Italian composer of opera of the

XIth century, the most notable and influential composer of the Italian
opera, made articles 100 % leather painted to hand.
 FRIDA

(Portachequera / Baguette)

Mexican painter, his pictorial work turns concerning his biography and
his suffering, authoress of 200 works, principally self-portraits. made
articles 100 % leather painted to hand.
 PUCCINI (HAVERSACK)

Italian composer of opera, considered between the biggest of the XXth

century. Product 100 % leather painted to hand the only design.
 HECTOR LAVOE (Bandolier)

Singer, producer and musical composer of sauce, product 100 % lea

MATERIAL OF PACKING
The whole material of packing includes bar code.

clients' comments
* angela
very nice this collection makes it see more elegant the painting that
they have realized to hand

* tatiana

it is a very showy collection very exclusive that can be used for any
ocacion

* martha

it is a very nice elegant collection the paintings of every purse very nice
this one and it makes to reflect the faces that exist in every artist that
they painted in the purses
*lindy

the purses are very nice but they are small the price they are
adsequibles for all the persons and the best qeu are exclusive designs

*jorge

they are very nice the price this one well for his exclusivity and that is a
clear mind in leather and the estanpado sees that it is painted to hand
*diana
the very nice this collection I like the paintings and the designs that
have placed every boso

*jenny
the collection is very nice the colors of every purse are very pretty and
what more I like of velez it always extracts edisiones limited
*jessica

the paintings of every purses are very nice and that are of leather and
very good price