Directing

- A process in which managers instruct, guide and oversee the performance

of the workers to achieve predetermined goals.
- It also includes building an effective work climate, and creating opportunity
for motivation and supervising.

“Directing is said to be the heart of management process. Planning,

Organizing and Staffing will be useless if direction function does
not take place.”

Direction
- Designed to encourage the subordinates to work effectively and efficiently,
and described as providing guidance to workers.
Characteristics of Direction:
1. Pervasive Function - very managers provide guidance and inspiration to
his subordinates.
2. Continuous Activity - direction is a continuous activity as it continuous
throughout the life of organization.
3. Human Factor - directing function related to subordinates and to human
factor.
4. Creative Activity - it helps in converting plans into performance. Without
this function, people become inactive and physical resources are
meaningless.
5. Executive Function - carried out by all managers and executives at all
levels throughout the working of an enterprise. A subordinate receives
instructions from his superior only.
6. Delegate Function – a function that deals with human beings, it is termed
as having delicacy in it to tackle human behavior.
Elements of Directing:
1. Supervision - It refers to monitor the progress of routine work of one’s
subordinates and guiding them properly.

 Importance of Supervision
- They are the link between the top management, middle
management and the workers.
- The mouthpiece of management for communicating its ideas,
plans, and policies to the workers and employees.
2. Communication - It refers to an art of transferring facts, ideas, feelings,
and more from one person to another and developing mutual understanding
inculcates a sense of cooperation which builds an environment of
coordination in the organization.

 Importance of Communication
- Improves managerial efficiency and ensures cooperation of
the staff.
- Helps employees to understand their role clearly and perform
effectively.

3. Leadership - It is the ability of a management to set and achieve

challenging goals, take swift and decisive action, outperform the
competition, and inspire others to perform well.

 Importance of Leadership
- Improves the performance of the employees.
- With continuous support and guidance it will increase speed
and accuracy and decreasing wastage.

4. Motivation - It refers to the process which managers promotes productivity

in their employees to work for attainment of the desired objective.

 Importance of Motivation
- If employees are motivated it will reduce employee turnover
and absenteeism.
- Helps in reducing the number of complaints and grievances.
The wastage and accident rate also come down.