AMITY BUSINESS SCHOOL, NOIDA

CASES OF SUCCESSFUL RECENT INNOVATIONS

to be displayed on the Occasion of
INNOVATION DAY
The Case of Successful Recent Innovation Competition was successfully conducted by
efforts of Student Activity Cell, Amity Business School. Participant from different domain
had shown their interest in this competition. 14 entries had been received out of which the
best 4 entries was selected.
List of 14 entries are as below.
Sl No. Topic
Case Study On The Brand “Biba” by Shubhangi Bhatnagar
1
Importance And Growth Of Digital Marketing by Surbhi Mediratta
2

3 Cases Of Successful Recent Innovation “Habitaware” by Neha Bhola

Case On Sophia The Humanoid Robot by by Pritom Barman
4
5 Solution For Ground Water Management by Ankush Kumar Sharma
6 Turning waste on its head (Switzerland and Europe) by Namita Agrawal 

7 Euglena Co. (Saving the world) by Pulkit Sharma

8 CaratLane.com (India’s first online jewellery store) by Shikhar Gupta

9 Innovative solution to nuclear waste by Raj Garg
10 CaratLane.com (India’s first online jewellery store) by Shikhar Gupta

11 Embrace innovations (Saving babies) by Akshat Pant

12 From fossil fuels to green energy: the Orsted story by Achla Koul

13 An unlikely construction disruptor by Himank

14 Fab Little Bag (UK based) by Arushi Sondhi

Following are the cases which are to be displayed on Innovation Day ie. 15th October 2019.
Importance And Growth Of Digital Marketing in Innovative era
-by Surbhi Mediratta, MBA(HR)
ABSTRACT
In this innovative world of digitisation, digital marketing is a trend that is sweeping across the
whole world. It is growing day by day with the concepts of Internet marketing, content
marketing, email marketing etc. which is turning into an important platform for digital
marketing along with the innovative electronic gadgets like the digital billboards, mobile,
tablets and smart phones, gaming consoles, and many such gadgets that help in digital
marketing.. The case study analyses how digital has marketing evolved and became popular
through the power of internet and social media. The case also discusses how YouTube helped
in marketing through brand integration and how youtubers influence people through their
content. It also focuses on the difference between traditional marketing and digital marketing
and it talks about the evolution of digital marketing that how it has changed the world.
Keywords: Digital marketing, YouTube, marketing, influencers, evolution

Pervious Concrete Panel/Block : An Innovative Solution For Ground Water

Management

-by Ankush Kumar Sharma, MBA (M&S)

ABSTRACT
Pervious concrete is a porous pavement surface that can be used as an infiltration practice
for storm water management. It has an open-graded structure and consists of controlled
portions of small size stone aggregate, cement, water, and admixtures. The open-graded
structure of the concrete promotes passage of water and allows it to infiltrate underlying
soils. Pervious concrete, is recognized as a best management practice by USEPA in 1999
(Environmental Protection Agency).It has the potential to become an alternative for dealing
with storm-water runoff. The study over the different samples tested also found that the
sample having Portland cement, coarse aggregate and fine sand (7% by total wt.) had the
largest infiltration rate. It also has satisfactory strength which can bear the small load. Its
Density is also good.

Keywords: Ground water, Storm water management, Infiltration rate