The Impact of Green Supply Chain Practices in Financial Performance:

Evidence from FMCG Firms in Karachi

INTRODUCTION CHAPTER
In many industries, the factor of competition by green supply chain is used for adaptation of green
practices. The concept of green innovation and environmental sustainability has been increases in green
supply chain. The firm want to take advantage by implementation of green supply chain (Bititciet al.,
2012).

A couple of decades ago, the induction of Green Supply chain took place. The concept of supply chain
emerged by the integration of the environmental concerns into the supply chain management when the
researchers started the investigation of it. Today’s operation management are possible by
implementation of green supply chain management and it is possible by integration of economic and
integration of environment this give the overall sustainability of firm financial performance.

In the last decade, the escalating attention received by the concept of Green supply chain management.
The whole supply chain extended the environmental measure which is addressed by a strategic
approach (Albino et al, 2009). The negative effects of the green supply chain management eliminated by
the minimizing and preferably (Andic et al., 2012). Sustainability is the key factor in the supply chain
management (Guiffrida et., al 2011). During a product’s life cycle process there is the practice of
improving environmental performance (H’Mida & Lakhal , 2007). The environmental issues related to
the supply chain management are raised by buying organization due to which improvement in
environmental performance which are damage by suppliers (Lee and Klassen, 2008). Organization that
they are working on green supply chain management they adopt reverse logistic by the environmental
concern (Sarkis et al., 2011).

By lowering the environmental impacts firms can achieve the profit and market share objectives
(Parmigiani et., al 2011). The closed loop of green supply chain management is integrated by the
environmental thinking (Lorentz et al., 2011).When supplier adopt green practices which is implemented
by assessing plant and corporate have result improvement in environmental performance.(Gavronski
et., al 2011). By using environmental integration with decision making process have result the
conversion of resources in to the usable product (Srivastava., 2008).