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Rey, Joreylee Ann J.

BSBA FM 2203

Purposive Communication

Fake News

With digital tools, it is easier than ever to create, edit, and publish your work to
the world. But there’s a cost. It’s also easier than ever to spread misinformation. And
fake news has become a real issue in recent times. People nowadays, can easily
manipulated by wrong and undetailed information. As a student, we must do an action
about this issue by knowing and learning how can we identify the real news into a fake
one. Here is my insight on how we determined the meaning, characteristics, affects and
how we can be fully aware about fake news.

Fake news (also known as junk news, pseudo-news, alternative facts or hoax
news) is a form of news consisting of deliberate disinformation or hoaxes spread via
traditional news media (print and broadcast) or on social media. Digital news has
brought back and increased the usage of fake news, or yellow journalism. The news is
then often reverberated as misinformation in social media but occasionally finds its way
to the mainstream media as well.

Fake news is written and published usually with the intent to mislead in order to
damage an agency, entity, or person, and/or gain financially or politically, often using
sensationalist, dishonest or outright fabricated headlines to increase readership.
Similarly, click-bait stories and headlines earn advertising revenue from this activity. The
relevance of fake news has increased in post-truth politics. For media outlets, the ability
to attract viewers to their websites is necessary to generate online advertising revenue.
Publishing a story with false content that attracts user benefits advertisers and improves
ratings. Easy access to online advertisements revenue, increased political polarization
and the popularity of social media, primarily the Facebook News Feed, have all been
implicated in the spread of fake news, which competes with legitimate news stories.
Hostile government actors have also been implicated in generating and propagating
fake news, particularly during elections.

Confirmation bias and social media algorithms like those used in Facebook and
Twitter further advance the spread of fake news. Fake news undermines serious media
coverage and makes it more difficult for journalists to cover significant news stories.

Based on what I have been watched on YouTube about fake news entitled
“Helping Students Identify Fake News with the Five C’s of Critical Consuming” tells that
according to a Stanford study, only 25% of high school students were able to identify an
accurate news story when also given a fake one.

Students also had a hard time distinguishing between real and fake photographs
as well as authentic and staged videos. Researchers used the words “bleak” and
“dismaying” to describe it. But it’s not going away anytime soon and that’s a very real
problem. So, how do we fix it? Well, here’s a five-step process that I’ve used with
students. We call it the 5 C’s of Critical Consuming. First, the context: look at the
context of the article. When was it written? Where does it come from? Have the events
changed since then? Is there any new information that could change your perspective?
Second, the credibility: check the credibility of the source. Does the site have a
reputation for journalistic integrity. Does the author cite credible sources? Or is it
satirical? Is it on a list of fake news sites? Is it actually an advertisement posing a real
news real story? Third, it’s construction: analyse the construction of the article. What is
the bias? Are there any loaded words? Is there any propaganda techniques? If there is
any omissions that you should look out for? Can you distinguish between the facts and
opinions? Or is it simply all speculation? Fourth, the corroboration: Corroborate the
information with other credible news source. Make sure it’s not only the source making
them claim. If it is, there’s a good chance that it is not actually not true. And lastly,
compare: Compare it to others news sources to get different perspectives. Find other
credible sources from other areas of the ideological or political spectrum to provide
nuance and get a bigger picture of what’s actually happening.
There’s some news that proven was fake and I ready two of them. First, the news
headline says “Dismisses viral voice clip on ‘total lockdown’”. It was reported by ABS-
CBN News. MANILA – Government official have dismissed rumors of an upcoming
“total lockdown” after a voice clip made rounds on social media warning people about
the supposed plan. The Department of National Defense, Department of the Interior and
Local Government have all debunked the viral voice clip. Second, a news aired in
Europe and headline says “One-third of people people have seen misleading info on
Covid-19 on social media”. Unreliable and false information is spreading around the
world to such an extent, that some commentators are now referring to the new
avalanche of misinformation that’s accompanied the COVID-19 pandemic as a
'disinfodemic’.

I therefore conclude, social media has the prior source of fake news. So, we
must be wisely to gather information from social media especially to those students who
are always depending and gathering information from digital tools. Before we believe in
the information that we’ve been gathered, make sure that it is accurate, reliable and has
credibility. Always remember the 5 C’S of critical consuming for us not to be fool and to
be fully aware about fake news into a real one.

When we learn as a student the media literacy, and when we learn how to
consume critically, we learn how to think critically. And critical thinking citizens are good
for democracy. And that’s good for everyone.

REFERENCES:

https://www.youtube.com/watch?v=xf8mjbVRqao

https://www.politico.com

https://www.abs-cbn.news.com

“Hillary Clinton Warns About Hoax News On Social Media”


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