Timing Analysis

In February of 2013 this lucozade ad campaign began, and only showcased

rugby players on them because of the six nations championships was taking
place around the time. Then later on July 30th 2013 the new version of these
posters and ads were released to the public, with Gareth Bale being the model
on this ad as during this time he was transferring to Real Madrid. These choices
of sports personnel was a smart choice as the country’s favourite sports teams
were succeeding and this can be used to make people buy the product because
the nations favourite sports personnel use it to help rehydrate themselves
when training. This point is further consolidated as the position of Gareth
Bale’s image being at eye level with the audience which suggests he is equal to
us.

This campaign lasted for a year up until the week of the 8 Jan 2014 when it was
banned as it received 63 complaints on how it hydrates people better than
water, one of the complaints were from the national hydration council
suggesting it broke advertising rules. If this wasn’t the case the ad campaign
was on its way to making more money and encouraging more people to use
their product when exercising as the world cup was happening that summer, I
would say that the timing was sufficient to some extent as it was able to
encourage enough people to buy their product but not so much if they hadn’t
violated advertising rules.