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Level Target?
One tool we used in the military to make sure we had the right target or goal and applied
the correct amount of work was something called the CARVER matrix. The CARVER
Matrix is a system that was developed by the U.S. military during the Vietnam War to
assess specific targets. The goal of the CARVER Matrix is to determine which target or part
of a target is the best to attack.
During Operation Desert Storm, U.S. Special Ops was tasked to disable the Iraqi Air
Defense System. To do this, they applied the factors of CARVER to break this large system
into smaller pieces and eventually identified small buried communications bunkers, which
they destroyed before the air war commenced. These small, surgical strikes disabled the
entire system as it prevented radar sites from directing fire from missile batteries at the
oncoming aircraft.
Accessibility: How easily can I reach the target? What are the defenses? Do I need an
insider? Is the target computer off the internet?
Recuperability: How long will it take for the organization to replace, repair, or bypass the
destruction or damage caused to the target? Once the compromise was found, how long will
it take for the system to recuperate from it.
Vulnerability: What is the degree of knowledge needed to attack the target? How exposed
is it versus how well defended is it?
Recognizability: Can I identify the target as such? How easy is to recognize that a specific
item is the target.
Write down the targets in a table, on top of that table write the components of CARVER,
then rank each target on each component with values from 1 to 5, 5 being the highest
priority or, in our case, the highest value:
Vulnerability.How easy is the goal/project to accomplish? What amount of resources will
be required to do it? A one-day project will score a high vulnerability rating, while a six-
month project will score much lower. Similarly, an inexpensive project is more vulnerable
than an expensive one.
Effect.If you successfully complete the goal, how widespread will the impact be? If you
successfully complete your project, what effect will it have on your life as well as the lives of
others? Writing a best-selling book may have a significant effect, while completing your tax
return will have very little effect.
Now let’s see how we can create another CARVER matrix to prioritize certain projects. The
1-5 rankings for each factor are simply for the sake of example, so your own rankings may
vary. Keep in mind that these rankings are all relative to your primary objective, mission,
or purpose.
The numbers tell the story. According to our CARVER matrix, the most important project to
tackle next is to start a blog. While it’s among the least critical items and won’t necessarily
produce a great return for the time invested, it’s relatively easy and straightforward to do.
Next comes writing a book, which is a more critical long-term project (at least for our
arbitrary person making these evaluations), but it will also require a lot more effort to
achieve. The worst project is being happy, its main drawbacks being that it’s too fuzzy and
ill-defined, so it might be wise to replace that one with a more specific project.
CARVER does a fairly decent job of spitting out an showing you what’s important. It’s really
good at depicting which projects are worth the effort and which aren’t. It also shows when
you should tackle a piece of low-hanging fruit vs. initiating a really big project.
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