CONSUMER PREFERENCE TOWARDS CADBURY

PRODUCTS
SUBMITTED IN PARTIAL FUFILMENT OF THE
REQUIREMENT
FOR THE AWARD OF THE DEGREE OF
B.COM
TO
RAYAT BAHRA UNIVERSITY, MOHALI-140104

SUBMITTED BY
SIMRAN KHULLAR
REGISTRATION NUMBER: 1703003047
COMMERCE DEPARTMENT
UNIVERSITY SCHOOL OF MANAGEMENT STUDIES
RAYAT BAHRA UNIVERSITY
Sahauran, District Mohali-140104, Punjab, INDIA
 INDEX

1. Acknowledgement……………………………………………………….I
2. Preface……………………………………………...…………...………II
CHAPTER-1
3. Introduction……………………..………………………………...…1-11
CHAPTER-2
4. Objectives…………………………………………………...…….12-13
CHAPTER-3
5. Research Methodology…………………………………………..…14-25
CHAPTER-4
6. Findings and Suggestions………………………………………26-27
CHAPTER-5
7. Conclusion……………………………………………………………28-29
Questionnaire…………………………………………………….…30-35
Bibliography……………………………………………………....36-37
 ACKNOWLEDGEMENT

I offer my gratitude to those who have spent their precious time, interest and continued
encouragement through the study and for the completion of my project.

I would like to thanks to our project guide Mrs. RITIKA for their encouragement and support
throughout the course of our project.

Last but not the least, I express my gratitude to all those who directly & indirectlydirect me for
successful completion of the project.

DATE: SIGNATURE:
 PREFACE

As per the curriculam of 5th semester of B.Com, we had to undergone through a Project Study. I
am very thankful that i got an opportunity to prepare a report on it.

The topic of my project was “CONSUMER PERFERENCE TOWARDS CADBURY”. In this

report I have put my best efforts to compile the data to the highest level of accuracy and give my
views to the best of my judgement.
The cadbury’s, India’s number one chocolate, is able to share their market insights based upon
unparallel of chocolate experience.
The merge in 1969 with schweppes and the subsequent development of the business have led to
cadbury schweppes taking the lead in both, the confectionery and soft drink market and
becoming a major force in the international market. Cadbury schweppes today manufactures
product in 60 countries and trades in staggering 120.
This project is a sincere efforts to study the buying behaviour of consumers when they buy
chocolate. A descriptive research procedure had been applied to come to the conclusions of the
project.
A detailed questionnaire had been prepared and the respones of the samples had been collected
for the analysis. The project later ended with the analysis of the responses keeping the
limimtattions under consideration.