Adidas mission statement is “ To be the best sports company in the world.

Every day, we come to work to create and sell the best sports and fitness
products in the world, and to offer the best service and consumer experience –
and to do it all in a sustainable way. To successfully do that, we focus entirely on
our authentic sports brands as they connect and engage with our consumers.”

Adidas vision statement is “to be the design leaders with a focus on getting
the best out of the athletes with performance guaranteed products in the sports
market globally.”

STRATEGY
We’re all ‘Creating the New’ – because we believe that, through sport, we have
the power to change lives

Everything we do is rooted in sport. The good news is that sport plays an

increasingly important role in more and more people’s lives, on and off the field
of play, so we operate in a highly attractive industry. We push the boundaries of
products, experiences and services to drive brand desire and capitalize on the
growth opportunities in sport as well as in sports-inspired casual and activewear.
However, the importance of sport goes far beyond that. Sport is central to every
culture and society and is core to an individual’s health and happiness. Therefore,
we believe that, through sport, we have the power to change lives. And we work
every day to inspire and enable people to harness the power of sport in their
lives.

ROLE MODEL LEADERSHIP

Leading people is a privilege that comes with responsibilities. Why? Because we
know that the performance, well-being and knowledge of our employees have a
significant impact on brand desire, consumer satisfaction and, ultimately, our
financial performance. So we need to have great leaders in our company that
constantly develop and inspire their teams and serve as role models for the
leaders of the future.