HOSPITALITY AND TOURISM STRATEGIC MANAGEMENT MAY-AUGUST 2020

HE305N

ASSIGNMENT COVER PAGE

Student Name : Manisha Regmi
Student ID : 181519
Lecturer Name     : Mr. Dipankar Sherpa
Programme Title : B.A (Hons) Hospitality Management.
Subject Code & Title : Hospitality and Tourism Strategic ManagementHE305n
Session : May-August 2020
Assignment Topic : Report on Starbucks Coffee Company.

SUBMISSION DATE : June 21, 2020

ATTENTION:

1) 1 day late from the date of submission - 25% will be deducted. 2 days late from
the date of submission - 50% will be deducted. More than 2 days late from the date
of submission - “0” grade will be awarded 2) Plagiarism - The University will not
tolerate cheating, or assisting others to cheat, and views cheating in coursework as
serious academic offence. The work that a student submits for grading must be the
student’s own work, reflecting his or her learning. Where work from other sources
is used, it must be properly acknowledged and referenced.

STRATEGIC MANAGEMENT ANALYSIS REPORT ON

STARBUCKS COFFEE COMPANY FROM INTERNATIONAL
PERSPECTIVE AND PROSPECT OF VENTURING FRANCHISE
BUSINESS IN NEPAL
HOSPITALITY AND TOURISM STRATEGIC MANAGEMENT MAY-AUGUST 2020
HE305N

SUBMITTED BY: SUBMITTED TO:

MANISHA REGMI. MR. DIPANKAR SHERPA
LECTURER OF
STRATEGIC MANAGEMENT
HOSPITALITY AND TOURISM STRATEGIC MANAGEMENT MAY-AUGUST 2020
HE305N

TABLE OF CONTENTS

S.N TOPIC PAGE NUMBER

1. INTRODUCTON OF THE REPORT
2. BACKGROUND OF STARBUCKS COFFEE
COMPANY
3. STRATEGIC INTERNAL TASK ASSESSMENT
4. STRATEGIC EXTERNAL ASSESSMENT
5. STRATEGIC FORMULATION AND
IMPLEMENTATION RECOMMENDATION
6. CONCLUSION
7. REFERENCES