Content Marketing :

Content marketing is a strategic marketing approach focused on creating and distributing valuable,
relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately,
to drive profitable customer action.

Without content you cant do offline and online marketing.

Content comes in the form of text, video, audio, documents, images, info-graphics (its mixture of
Design, text and analysis) and links.

Why use infographics :

Compelling and Attractive
Easily differentiate and view
Viral capabilities
Brand awareness
Increased traffic
To create infographics use Canva

Major role of Content marketing

1. Provide valuable information
2. Solve the problem

Types of content :
Blog
Videos
Email
Ebooks
Social media marketing
Webinars
Infographics
Charts
FAQ
Photos
Quotes
Apps

Why content marketing is for business?

1. Increasing Sales
2. Cost saving –
3. Better customer who have more loyalty
(by generating organic content)
Go through funnel of buyers until he/she buy your product :
Awareness : Videos, Blog post, Social media post, Infographics
Consideration : Newsletter, events , Webinars
Decision : Case studies, Pricing, Demo

Steps :Do’s
 CM goal – setup with clear goal
 Research and understand your audience – what u create and for whom you create
 Utilize power of blog
 Update your current content
 Focus on email list
 Brainstorm content ideas and use keyword research
 Format of content – infographic, video, blog
 Content marketing tactics - competition free content , researching competitors
 Utilize social media
 Use paid option

Steps :Donts

(Mistakes to avoid)
 Weak headline titles
 Addressing wrong audience
 Mentioning your business too much
 Focusing on quantity, not quality
 Failing to monitor your campaign
 Lack of content diversity
 Distributing content without clear purpose
 Writing for Search Engine, not humans
 Not proofreading

Persona is a profile that represents a particular group of people.

Do you know who is your customer are?

What they want and need from you?
To tackle this problem, we create buyer personas & customer personas. Buyer personas can help
you get inside the minds of your customers and get better results.

The purpose of constructing buyer personas or customer personas is so that you know exactly who
to attract to your business and, eventually, make them stay with your brand.
Demographics
Male or Female?
Age?
Where do they stay?
Are they married?
Do they have a family?
Their household annual income?

Buyers persona

 What is the question/ problem of your buyer

 Find the stage of the journey prospect is in
 Provide the answer to solve the problem faced at that point of Journey?
 Content should answer all customer question in that point of the journey
 Convert stranger to a loyal customer

Buying journey

 Visited site as a stranger to that compaNY

 Became as visitor to the site
 Enquired about my product
 Intrested in my product
 Purchase product

Where does he go to solve his problem

 Facebook
 Google
 Instagram
 Amazon
 YouTube
 Blogs
 Wikipedia
 Quora

Case study: Problem: Shifting home from pune to Mumbai.

 Search : “ packers and mover companies in pune" left from site with message.
 Gets email from one: 10 ways how you can choose right packets and movers companies in
pune
 10 things you should check out in pune as new comet
 Place to visit, place of interest, siteseeing
 After few days: “ Recommend a friend and get rs 2000 Amazon discount coupon.
Tools :

 Renderforest
 Aftereffects
 Camtasia
 Pro tools
 Grammarly
 Pixabay
 Canva