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https://medium.com/@msalah/how-the-low-cost-gym-macfit-onboarded-160-thousand-
members-without-sales-staff-271f37918703
https://www.segmentationstudyguide.com/example-segmentation-targeting-positioning-
process/
https://www.ukessays.com/essays/marketing/industry-and-market-overview-of-fitness-
clubs-marketing-essay.php